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Facebook.com/sevenwaves www.7wavesmarketing.com
How to Set-Up a Facebook Page
For Your Business
Tips and Tricks for Enhancing Your Brand and making it “likeable”
Presented by Cathy RodgersSeven Waves Marketing
Facebook.com/sevenwaves www.7wavesmarketing.com
500 mill
ion u
sers
Facebook founder Mark Zuckerman
Facebook.com/sevenwaves www.7wavesmarketing.com
Facebook.com/sevenwaves www.7wavesmarketing.com
• Over 900 million objects that people interact with (pages, groups, events and community pages)
• Average user is connected to 80 community pages, groups and events
• Average user creates 90 pieces of content each month
• More than 30 billion pieces of content shared each month. (web links, news stories, blog posts, notes, photo albums, etc.)
Source: Facebook Stats: http://www.facebook.com/press/info.php?statistics
Facebook.com/sevenwaves www.7wavesmarketing.com
• There are more than 150 million active users currently accessing Facebook through their mobile devices.
• People who use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
Mobile
Facebook.com/sevenwaves www.7wavesmarketing.com
Why?Referrals
68% of U.S. facebook users are more likely to buy on a positive facebook friend referral
- eMarketer
Facebook.com/sevenwaves www.7wavesmarketing.com
Let’s Start …Create a Page for your Business
http://www.facebook.com/pages/create.php?ref=ts
Or search “create” in your fb search bar
Or find a page you like and go to the bottom:“Create a Page for My Business”
Facebook.com/sevenwaves www.7wavesmarketing.com
Let’s Start …
You must have a personal page in order to create a business page.
Facebook.com/sevenwaves www.7wavesmarketing.com
Starting1. Establish your Name / Brand / Intent before Starting
• A strategy is important
• facebook will not let you change the name of your page
• Designate a backup administrator
Facebook.com/sevenwaves www.7wavesmarketing.com
Starting2. Photo / Logo Size
• Expand beyond your Photo / Logo
• Avatar of your Logo displays at 200 pixels wide by 520 deep
Facebook.com/sevenwaves www.7wavesmarketing.com
Sizing
2. Sizes
200 x 500 px
200 x 545 px
200 x 600 px
Thanks to www.Clear-River.com
Facebook.com/sevenwaves www.7wavesmarketing.com
SizingAfter uploading large image, click back on “Change Picture”
Edit Thumbnail size
Slide box over imageto select thumb
Facebook.com/sevenwaves www.7wavesmarketing.com
Don’t Miss This
Most Under-utilized Feature
In the box directly under “suggest to friends” where you see “write something” and above the info/hours of operation box.
Put your personalized info here – along with a linkto your website(s)
Facebook.com/sevenwaves www.7wavesmarketing.com
Don’t Miss This
Reminder: Facebook is Worldwide
1. What if they land on your page? What will they see?Be sure to put your location – you now manage a mini-website / make everything is intuitive for youraudience
2. Info Tab – Be sure to fill out all information
Facebook.com/sevenwaves www.7wavesmarketing.com
Jazz it Up
Add Your Blog to Your Page with a tab
Facebook.com/sevenwaves www.7wavesmarketing.com
Customize User Experience
Facebook.com/sevenwaves www.7wavesmarketing.com
Customize User Experience
Search for FBML Application
To create a Landing Page Tab
FBML allows you to drop in customcode with graphics
Facebook.com/sevenwaves www.7wavesmarketing.com
There’s an App for ThatBring it all to facebookwith Involver.com
Facebook.com/sevenwaves www.7wavesmarketing.com
There’s an App for That
Add a Newsletter Subscribe Form to your Page
with an Auto Responder
Facebook.com/sevenwaves www.7wavesmarketing.com
Searching
How will they find you?
Set up your Facebook URL(after 25 fans)
Be found on Google
Go to: http://www.facebook.com/username/
Facebook.com/sevenwaves www.7wavesmarketing.com
It’s ViralNow you have a Link to Share
Go to: http://www.facebook.com/MySavannahBiz
When someone “likes” your page it shows up in their newsfeed …
Facebook.com/sevenwaves www.7wavesmarketing.com
Create an EventIt’s easy to update your fans
Go to Edit page / then “Send an Update”
Turn the Town Purple! Savannah Memory WalkYou are AttendingShare Public Event
Facebook.com/sevenwaves www.7wavesmarketing.com
Promote Your PageNeed some Leads?
•Suggest to your friends •Buy an Ad on Facebook for some exposure.
•Promote with an icon Link on your Website / Blog
•Promote with a Like Box
Facebook.com/sevenwaves www.7wavesmarketing.com
It’s About Your Fans• Ask some open ended questions
• Offer exclusive coupons or specials • Allow your fans to post comments + photos
• Make it fun!
Facebook.com/sevenwaves www.7wavesmarketing.com
Analyze
http://www.facebook.com/insights/
Facebook.com/sevenwaves www.7wavesmarketing.com
Good Resources 15 Learnings from the Top 50 brands in facebook Slideshare.net
Social Media Examiner.com
Social Media Today.com
Facebook.com/sevenwaves www.7wavesmarketing.com
How to Set-Up a Facebook Page
For Your Business
@7wavesCathy
Presented by Cathy RodgersSeven Waves Marketing
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