Kate Horn

A2 Coursework Evaluation Questions

There are four evaluation questions to answer and you can use a combination of powerpoints, press, word documents and video to help them. Any questions answered using video format must be individually completed.

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

2. How effective is the combination of your main product and ancillary texts?3. What have you learned from your audience feedback?4. How did you use new media technologies in the construction and research, planning and eval-

uation stages?

Evaluation Question 1.

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Take nine frames from your video and put them in a grid. The nine frames need to represent the following features of your music video (see individual titles). -For each of these nine shots, write a couple of sentences explaining how they fit the brief here. Try to describe how meaning have been created through these.

1. A shot that shows a link between lyrics and/or music and visuals‘And be the water and test my cold, and if I never let you go’. Here you can see a shot of the ma-ture male character, reaching out for some water, which links to the lyrics about water. This is quite a dramatic shot, perhaps quite a contemplating shot where the character is thinking more deeply about something. It’s one of the more serious shots of the lot, whereas the majority of shots are more fun and light-hearted.

2. A shot that typifies the way a record company would want their artist to be representedI think this shot does represent the artist quite well, it makes him quite relatable to so many people. I think shows that he is fun, quite easy going and most of all relatable. Here you can see the male character looking at the female, whilst she is all smily. I think it just shows quite an innocent image. 3. A shot that illustrates how your video uses music genre

Kate Horn

This shot shows the guy helping the girl throw a bowling ball, as if he’s teaching her how to play. I think this shows it’s a relationship romantic style video, following conventions, and that the song is quite slow paced and more sensual.

4. A shot that shows an intertextual reference (an image we have seen in another text already - a film, tv show or other music video, for example)Here within this sequence of shots, the older boy throws a ball, which is then followed by the young boy throwing a ball in exactly the same position. The continuity and match is scene through many other music videos.

5. A shot that demonstrates your use of camera The use of camera is one of the nicest out of the video in my opinion, it pans across the river so nicely, and shows how calm the setting is, which is quite nicely juxtaposed against some of our busier shots.

6. A shot that demonstrates your lighting The lighting in this shot was deliberate, you can only really see the outline of the characters, the main light source is through the fire, and that reflects off them. I suppose this was to represent the different emotions relationships can go through. Behind all of these scenes it does represent differ-ent stages they go through, for example the bowling bit shows how fun it can be, when walking upon the ‘skittle’ shaped objects in picture 2, the female stepping up and down shows that rela-tionship have hurdles you just need the support (male character holding her hand) to get through it, and then the river scene - it’s a lot more calm and chilled. The water could represent a time of re-flection, hence why they both walk past it, and then both stand on a bridge - and look over to-gether. The bridge could also represent them overcoming problems too. We tried to include hidden meanings within this, because the audience of Jack Garett’s music is a lot of teenagers therefore making this relationship relatable was a good shout.

7. A shot that demonstrates your use of mise-en-sceneThis is a shot of the young boy, toasting a marshmallow. The clothing within all our scenes was very natural, it was everyday clothing. The majority of props also were just ones that were do with the scene, for example bowling balls in the alley, or within the fire scene - marshmallows and sticks. We didn’t have anything to extravagant as we wanted it to be relatable and very realistic.

8/9. Two shots which you feel demonstrate something which shows you have watched other music videosShot no.8 shows is the ending shot, and shows the couple leaving the bowling alley hand in hand, which is a very conventional shot - we wanted to include conventions to show that this is a music video about boy hood and the stages through a boys life - but also this about a boys relationship between him and the girl. Shot no.9 is a shot of them picking a ball together, it’s quite a familiar shot - a typical conventional shot of the couple together.

Next, take screen grabs from other music videos and construct a second nine frame grid which you use in parallel to your one. There must be at least three music videos which you have grabbed from.

Then - again must for each of the nine frames, write a couple of sentences about how they meet the brief.

1. A shot that shows a link between lyrics and/or music and visualsHere this shot is of two twins embracing, ‘love never felt so good’. Having twins makes this image more powerful as it shows their connection and love between the two of them. You can see how much it means to them to be together.

2. A shot that typifies the way a record company would want their artist to be represented

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Here it shows Ollie being a relationship kind of man, taking his girl on picnics - and showing he is a stereotypical good boyfriend. This presents him as a loving, kind man - who his fans, especially

girls would want him to be like.

3. A shot that illustrates how your video uses mu-sic genre

Here is Justin singing to the camera, which is a perfor-mance element - making the video fit into the pop area. This adds to his genre, as the background is grey and it’s quite a classic modern look.

4. A shot that shows an intertextual reference (an image we have seen in another text already - a film, tv show or other music video, for

example)This is an image of Michael Jackson dancing one of his most famous dances, this links to him being a figure of

the industry, and he was very famous for these moves. So including this, es-pecially in this tribute music video makes it more memo-rable - and his fans will pick up on the foreshadowing of him doing this dance moves, followed by modern day dancers trying to reciprocate them.

5. A shot that demonstrates your use of camera This shot represents the use of camera within this music video, and as it shows they used a variety of angles. For example shot 7 is from the same piece, therefore you can see that they used wide shots, long shots, and close-up shots, in order to provide a variation. Doing a shot such as this pro-vides you with a feeling of nostalgia, and creates an ambience within the music video, as she runs quite slow and peacefully.

6. A shot that demonstrates your lighting Here the lighting is quite moody and dramatic - which links to the performance element, as he is trying to create a serious emotion here. Having it dark, and a spot light on the character - highlights his emotion, along with the name of the song and artist in the background.

7. A shot that demonstrates your use of mise-en-sceneThis shots shows a group of dancers all wearing sort of 90s clothing which I think really represents the artist, it shows how fun loving and energetic they all are.

8/9. Two shots which you feel demonstrate something which shows you have watched other music videosHere are two shots showing the artist dressing up as a child, and then in a similar outfit in the fu-ture. I really like the use of foreshadowing here, as I think it’s really effective, and something I think we did attempt to create ourselves in our music video. I think creates a nice strong link between the characters, and especially here makes you feel more connected to the artist - as he’s letting you into his past.

Kate Horn