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John Stack, Head of Digital, Tate

Archives 2.0, National Media Museum, Bradford, 25 November 2014

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Page 1: Archives 2.0, National Media Museum, Bradford, 25 November 2014

John Stack, Head of Digital, Tate

Page 2: Archives 2.0, National Media Museum, Bradford, 25 November 2014

Brochure ➜ Channel ➜ Platform

Page 3: Archives 2.0, National Media Museum, Bradford, 25 November 2014
Page 4: Archives 2.0, National Media Museum, Bradford, 25 November 2014

• UK’s collection of British art from 1500 onwards and of international modern and contemporary art (70,000)

Page 5: Archives 2.0, National Media Museum, Bradford, 25 November 2014

• UK’s collection of British art from 1500 onwards and of international modern and contemporary art (70,000)

• British art archive (millions)

Page 6: Archives 2.0, National Media Museum, Bradford, 25 November 2014

• UK’s collection of British art from 1500 onwards and of international modern and contemporary art (70,000)

• British art archive (millions)

• 1.5 million online visitors per month

Page 7: Archives 2.0, National Media Museum, Bradford, 25 November 2014

• UK’s collection of British art from 1500 onwards and of international modern and contemporary art (70,000)

• British art archive (millions)

• 1.5 million online visitors per month

• 35% visits to online collection (Art & Artists)

Page 8: Archives 2.0, National Media Museum, Bradford, 25 November 2014

• UK’s collection of British art from 1500 onwards and of international modern and contemporary art (70,000)

• British art archive (millions)

• 1.5 million online visitors per month

• 35% visits to online collection (Art & Artists)

• Half branded search and half non-branded

Page 9: Archives 2.0, National Media Museum, Bradford, 25 November 2014

• UK’s collection of British art from 1500 onwards and of international modern and contemporary art (70,000)

• British art archive (millions)

• 1.5 million online visitors per month

• 35% visits to online collection (Art & Artists)

• Half branded search and half non-branded

• L-shaped usage

Page 10: Archives 2.0, National Media Museum, Bradford, 25 November 2014

• UK’s collection of British art from 1500 onwards and of international modern and contemporary art (70,000)

• British art archive (millions)

• 1.5 million online visitors per month

• 35% visits to online collection (Art & Artists)

• Half branded search and half non-branded

• L-shaped usage

• Archives and Access (HLF-funded digitisation)

Page 11: Archives 2.0, National Media Museum, Bradford, 25 November 2014
Page 12: Archives 2.0, National Media Museum, Bradford, 25 November 2014
Page 13: Archives 2.0, National Media Museum, Bradford, 25 November 2014
Page 14: Archives 2.0, National Media Museum, Bradford, 25 November 2014
Page 15: Archives 2.0, National Media Museum, Bradford, 25 November 2014
Page 16: Archives 2.0, National Media Museum, Bradford, 25 November 2014
Page 17: Archives 2.0, National Media Museum, Bradford, 25 November 2014
Page 18: Archives 2.0, National Media Museum, Bradford, 25 November 2014
Page 19: Archives 2.0, National Media Museum, Bradford, 25 November 2014
Page 20: Archives 2.0, National Media Museum, Bradford, 25 November 2014
Page 21: Archives 2.0, National Media Museum, Bradford, 25 November 2014
Page 22: Archives 2.0, National Media Museum, Bradford, 25 November 2014

• Albums built as part of outreach programme with regional archives and historical societies

Page 23: Archives 2.0, National Media Museum, Bradford, 25 November 2014

• Albums built as part of outreach programme with regional archives and historical societies

• Albums used for young people’s online programme

Page 24: Archives 2.0, National Media Museum, Bradford, 25 November 2014

• Albums built as part of outreach programme with regional archives and historical societies

• Albums used for young people’s online programme

• Online learning resources built with Albums

Page 25: Archives 2.0, National Media Museum, Bradford, 25 November 2014

• Albums built as part of outreach programme with regional archives and historical societies

• Albums used for young people’s online programme

• Online learning resources built with Albums

• Albums for editorial content highlighting

Page 26: Archives 2.0, National Media Museum, Bradford, 25 November 2014

• Albums built as part of outreach programme with regional archives and historical societies

• Albums used for young people’s online programme

• Online learning resources built with Albums

• Albums for editorial content highlighting

• Albums as part of in gallery digital learning activities

Page 27: Archives 2.0, National Media Museum, Bradford, 25 November 2014

• Albums built as part of outreach programme with regional archives and historical societies

• Albums used for young people’s online programme

• Online learning resources built with Albums

• Albums for editorial content highlighting

• Albums as part of in gallery digital learning activities

• Share and promote our favourite Albums

Page 28: Archives 2.0, National Media Museum, Bradford, 25 November 2014
Page 29: Archives 2.0, National Media Museum, Bradford, 25 November 2014

• Whereas “access” aligns with museum’s mission, does openness conflict with some of our our values?

Page 30: Archives 2.0, National Media Museum, Bradford, 25 November 2014

• Whereas “access” aligns with museum’s mission, does openness conflict with some of our our values?

• How open can/should our content licences be?

Page 31: Archives 2.0, National Media Museum, Bradford, 25 November 2014

• Whereas “access” aligns with museum’s mission, does openness conflict with some of our our values?

• How open can/should our content licences be?

• What is and isn’t acceptable usage of a museum’s participatory platform?

Page 32: Archives 2.0, National Media Museum, Bradford, 25 November 2014

• Whereas “access” aligns with museum’s mission, does openness conflict with some of our our values?

• How open can/should our content licences be?

• What is and isn’t acceptable usage of a museum’s participatory platform?

• How do we resolve the tension between the museum’s authority and the audience’s interpretation?

Page 33: Archives 2.0, National Media Museum, Bradford, 25 November 2014

John Stack, Head of Digital, Tate