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HO≤E JOURNAL | ≤ay 2012 74 INSPIRE | WANDERLUST House Of Good Scents LOOKING TO INDULGE IN SOME SERIOUS OLFACTORY PLEASURE? FEAST YOUR NOSE – AND YOUR EYES – ON A FEW OF THE WORLD’S MOST BEAUTIFUL PERFUMERIES 想投進香氛世界中?今期我們會介紹多間精緻迷人的香水店,讓你的嗅覺和視覺也能好好享受一番 by michele koh morollo DIPTYQUE NEW YORK The Diptyque store on Greenwich Village’s Bleeker Street looks like an haute hippy’s living room. Bold patterns, colourful African-print table legs and tin ceilings give the space a sprightly and whimsical character. This is the kind of shop Alice might stumble upon in perfume Wonderland. 位於格林威治村時尚區Bleeker Street之內的Diptyque,設計有如一間嬉皮士的客廳,格調明亮又奇特。 這間商店大概會是「愛麗絲夢遊香水仙境」的其中一個重要場景。 www.diptyqueparis.com

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Page 1: Copywriter Collective - Cosmetics and beauty copywriting - Michele - Home journal. may 2012. house of good scents

HO≤E JOURNAL | ≤ay 2012

74 inspire | wanderlust

House OfGood Scents

Looking to induLge in some serious oLfactory pLeasure? feast your nose – and your eyes – on a few of the worLd’s most beautifuL perfumeries

想投進香氛世界中?今期我們會介紹多間精緻迷人的香水店,讓你的嗅覺和視覺也能好好享受一番

by michele koh morollo

diptyque NEW YORK

The Diptyque store on Greenwich Village’s Bleeker Street looks like an haute hippy’s living room. Bold patterns, colourful African-print table legs and tin ceilings give the space a sprightly and whimsical

character. This is the kind of shop Alice might stumble upon in perfume Wonderland. 位於格林威治村時尚區Bleeker Street之內的Diptyque,設計有如一間嬉皮士的客廳,格調明亮又奇特。

這間商店大概會是「愛麗絲夢遊香水仙境」的其中一個重要場景。

www.diptyqueparis.com

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76inspire | wanderlust

fragonardPARIS

Fragonard’s Musée du Parfum has a lengthy history: Lesoufaché – a student of Charles Garnier, the architect of the Paris Opera House – built it in 1860. The museum’s interiors are decorated entirely with furniture and objects from this period, and a guided tour covers the history of perfume manufacturing

and packaging, followed by a stop at Fragonard’s boutique.Fragonard的Musée du Parfum由Lesoufaché(巴黎歌劇院的建築師Charles Garnier的學生)於1860年興建。

博物館內飾有該時期的傢具和飾品;你可參加導覽團,深入認識香水的歷史,之後再前往Fragonard商店。

www.fragonard.com

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senteurs d'ailleurs BRUSSELS

Senteurs d’Ailleurs is dedicated to products that exude the spirit of the Mediterranean. Architect Alexandre Samuel divided the shop into two sections: a dark, intimate space for perfumes, and a bright, light area for

luxury cosmetics. Lighting designer Nathalie Dewez created crinoline inspired lights to illuminate the products.供應帶有地中海風情的香水產品的Senteur d’Ailleurs,店面是由比利時建築師Alexandre Samuel設計,分成格調

較暗的香水區和明亮的化妝品區;Nathalie Dewez創製出新穎的燈光系統,照耀著各式產品。

www.senteursdailleurs.com

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guerlainPARIS

Guerlain’s flagship store is a world of glittering glamour and magic. A spiral staircase leads from the Second Empire-style ground level to a Baroque-inspired hall lined with more than 350,000 gold tiles.

Conceived by French designer Andrée Putman, the maison houses the Imperial Fountain – an arrangement that refills bottles with Guerlain nectars.

香水品牌Guerlain的旗艦店有如一個魔法世界:一道旋轉樓梯相連起帶有第二帝國風格的地下和巴洛克風格的

大廳,由法國設計師Andrée Putman構思,並設有 Imperial Fountain——給空瓶子重新注入Guerlain的香水。

www.guerlain.com

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lorenzo VilloresiFLORENcE

Award-winning Florentine perfumer Lorenzo Villoresi has kept his heart where his home is, transforming his family home, a 15th-century palazzo, into an atelier where his products are developed,

tested and sold. Imbued with warm Tuscan hues, the palazzo is also home to a perfumer academy, an aromatic garden, a cafeteria and a boutique.

得獎香水大師Lorenzo Villoresi把他那座建於15世紀的家庭屋幻變成工作室,用來研發、測試及售賣香水產

品。這間工作室以滿載溫暖感的塔斯卡尼色彩粉飾,它也同時是香水學院、香草花園和商店。

www.lorenzovilloresi.it

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≈ more perfumeries to try!

AjmAl | www.ajmalperfume.com

Byredo | http://byredo.com

diptyque | 377 Bleeker Street, New York, USA; tel +1 212 242 2333

FrAgonArd | 9 Rue Scribe, Paris, France; tel + 33 1 4742 0456

lA mAison guerlAin | 68 Avenue des Champs-Elysées, Paris, France; tel +33 1 4562 5257

lorenzo Villoresi | 4/F, 14 Via de’ Bardi, Florence, Italy; tel +39 055 2341 187

ormonde jAyne | www.ormondejayne.com

sAntA mAriA noVellA | www.smnovella.com

senteurs d’Ailleurs | 1A Place Stéphanie, Brussels, Belgium; tel + 32 2 511 6969

directory

ormonde jaynelondonOpened in 2000 by Linda Pilkington, Ormonde Jayne is a classy, contemporary store specialising in bespoke perfumes, bathing oils and scented candles. The Sloane Square store is full of lovely gifts for family and friends. 於2000年成立的Ormonde Jayne是一間精緻時尚的香水公司,

由Linda Pilkington創辦,專營上乘的香水、沐浴精油和香味蠟

燭。位於Sloane Square的專賣店更提供多款適合送予親友的

可愛禮品。

byredoswedenBen Gorham founded this Stockholm–based perfume house in 2006, focusing on understated scents and uncomplicated medleys created from the highest quality ingredients. 這間駐斯德哥爾摩的香氛品牌由Ben Gorham於2006年成立,

專門利用優質的材料研製出低調的香氣和不複雜的組合。

ajmaldubaiFounded in India and headquartered in Dubai, Ajmal Per-fumes is a family business that has grown into a multi-million dollar brand with a strong presence in the Middle East and a portfolio of over 200 fragrances.總部設於杜拜的Ajmal一開始是在印度創立,這門家族生意

現已發展成市值數百萬的知名品牌,穩佔中東市場一個重要地

位,出產超過200款香水。

santa maria noVellaitalySanta Maria Novella opened in 1612, making it one of the oldest apothecaries in the world. At its Rome store, you’ll find blended scents developed in the 13th century by Dominican friars. 擁有悠久歷史的Santa Maria Novella於1612年開業,是全球最

古老的藥妝店之一。在羅馬店內,你會找到13世紀多明尼加共

和國的修士所研發的香氛產品。