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Todays Digital Imagery
Past, Present & Future
by DSLR
(Digital Skills LENS report)
Meet the DSLR team
Marie-Clare
Byard
Jonathan
O’Halloran
Vanessa Breen
Roisin Coyle
Aoife
O’Sullivan
Presentation overview
The DSLR team choose the digital industry of “imagery - photography”
We have examined the impact past and present of digital Imagery in industry,
apps, society and human interaction, outlining their finds, assumptions and
conclusions.
We have taken a ‘snap-shot’ view of a selection of areas as this topic is so vast.
• Marie-Clare: Introduction & reflection on what photography means to us all
A brief history of photography through personal experience
The impact of digital imagery within industry
• Aoife - Photography in apps, their impact and use
• Roisin - A history of the the selfie - its origin and impact on society
• Jonathan - Citizen journalism, ubiquity and impact of digital image
• Vanessa: The role of digital photography in brand identity
Take a moment to reflect on your favourite photograph
Original image captured on
colour slide late 1970’s
Now, colour re-worked & archived
digitally to share
Gathered dust in a slide box for
30 years...
Images downloaded from a facebook account
Phoenix Park, 2011
“Photographs are made, not taken”. John Hinde
Quote from RTE TV show
Art Attacks
first broadcast 7-3-1994.
Currently available on RTE player
My first selfie, St. Patricks day 2014
….from glass photographic plate
to digital images, shared globally
90-years later….
Image capturing the first car in Co. Tipperary -
taken on glass photographic plates, early 1900s
The first car in Tipperary
Éamon de Valera out for a cycle from school in Cashel
Google maps - street views
The impact of digital photography
for photographers
• The biggest advantage for photography going digital has been the saving
of time and money
• Time saved on processing film, darkroom expenses, printing, dispatch
costs of getting image to publications
• Speed at which an image can go to press
• Older photographers who did not adapt to digital got left behind
• opyright - There is no respect for copyright, no one buys an image
any more, they just take it from the internet - loss of income
The impact of digital technology for graphic designers
• TIME - Speed of getting job to press
• cost of printing decreased with the advent of digital printing
• Access & sourcing images is so much faster, hours rather
than days
• Flexibility, you can now work from anyway, once you have
access to good broadband speeds
The Rise of the Selfie
● The idea of the selfie has
been around for some time
● Such as self portraits in
painting and sculpture
● This is the first selfie taken by
Robert Corneilus in 1839
● These are another two early examples of the selfie
● On the left, a woman in 1900 and on the right, Grand Duchess Anastasia in
1914
● With the rise of social media, there was a new need for profile pictures and a visual
social presence
● The camera phone has made that this self sculpting, not only possible but easy
So easy..
..that...
….anyone
can do it
The Positives
● Normalising media images
● Visually communicating
● With full editorial control
● Sculpting the self that they
seen
● Instantly commemorating a
moment
● But social media
can be treacherous
and easily backfire
● David Cameron’s
conference call and
viral paradies
The Oscar selfie, 2014
● The most retweeted picture of
all time
● A marketing ploy by advertisers
working for Samsung
● Some of argued that it has
cooled the popularity of selfies
The negatives
● The rise of narcissism
● Habit scientifically linked to
addiction and mental illness
● Linked to Body Dysmorphic
Disorder
● Documenting life rather than living
it
● Selfies at Funerals shut down
page
● What’s next for the selfie?
● Will its popularity survive?
● Will another advance in
technology bring another
means of self communication?
● Whatever that means will be, it
will have a massive impact
Citizen journalism & the
ubiquitous digital image
Citizen Journalism
Cameras, cameras everywhere
Timing & Impact
Capturing all human emotion
Ansel Adams:
“twelve significant photos
in one year is a good crop”
Photography apps
Instragram
Instagram was the fifth app ever to reach one million
ratings on Google Play. It is also the number one photo-
sharing social platform on the planet.
So what is it that makes
Instagram so successful?
Snapchat
Over 400,000,000 snaps a day !
VSCO Cam
Instagram set out to make
smartphone photos look good,
VSCO makes them look real.
Role of Digital Photography
in Brand Identity
Example:
UDG's use of photography
to express brand identity
Conclusions
“The power and impact of the digital
image is, quite frankly, immeasurable
!”
Thank you for listening !