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Help People Buy Their First Piece of Art on Siesta Key

Help People Buy Their First Piece Of Art On Siesta Key

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http://www.InspireBlueWaveWebsiteBlogTraining.com Help People Buy Their First Piece Of Art. Let's reflect back to those early years where you attended art school or was your major in college and had aspirations of completing your schooling and everything would fall into place with your art career. Remember this fantasy? All you had to do is create your work and customers would flock to your studio and buy your work. Obviously now you know it is not that easy, however with an understanding of marketing it could become much easier. Realizing that art is an option and not a necessity requires some basic understanding on how to promote your art and obtain buyers. Art competes with tons of other commodities in the marketplace, first for attention and ultimately for dollars (just like every item for sale in every store simultaneously competes for your business). Any business needs just two things: Traffic and conversions. Period! Your art is no different. You know you've got your work cut out for you if you expect to make a living as an artist, and that convincing multiple individuals to buy your art on a regular basis is not an easy job. In my early career an art dealer once told me, "No art sells itself." And he's right, but that doesn't mean you hawk it like timeshares or used cars. Selling your art is not about tactical maneuvers or strategizing on markets, but rather about capitalizing on those moments when people are impressed enough, for whatever reasons, to stop, look, and maybe even ask you a few questions. You see, some of these people will be thinking about buying, so to increase the odds that they slip you cash or a credit card, you have to present and contextualize whatever art they're looking at in ways they can understand and appreciate, and transition them from lookers to owners.

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Page 1: Help People Buy Their First Piece Of Art On Siesta Key

Help People Buy Their First Piece of Art on Siesta

Key

Page 2: Help People Buy Their First Piece Of Art On Siesta Key

Let's reflect back to those early years where you attended art school or was your major in

college and had aspirations of completing your schooling and

everything would fall into place with your art career. Remember this fantasy? All

you had to do is create your art and customers would flock to

your studio and buy your work.

Page 3: Help People Buy Their First Piece Of Art On Siesta Key

Obviously now you know it is not that easy, however with an understanding of marketing it

could become much easier. Realizing that art is an option and not a necessity requires some basic understanding on how to promote your art and

obtain buyers.

Page 4: Help People Buy Their First Piece Of Art On Siesta Key

Art competes with tons of other commodities in the

marketplace, first for attention and ultimately for dollars (just like every item for sale in every store simultaneously competes

for your business).

Page 5: Help People Buy Their First Piece Of Art On Siesta Key

Any business needs just two things: TRAFFIC &

CONVERSIONS. Period! Your art is no different. You know you've got your work cut out

for you if you expect to make a living as an artist, and that

convincing multiple individuals to buy your art on a

regular basis is not an easy job.

Page 6: Help People Buy Their First Piece Of Art On Siesta Key

In my early career an art dealer once told me, "No art

sells itself." And he's right, but that doesn't mean you hawk it like timeshares or used cars. Selling your art is not about

tactical maneuvers or strategizing on markets, but rather about capitalizing on those moments when people are impressed enough, for whatever reasons, to stop,

look, and maybe even ask you a few questions.

Page 7: Help People Buy Their First Piece Of Art On Siesta Key

You see, some of these people will be thinking about buying, so to increase the odds that they slip you cash or a credit card, you have to present and

contextualize whatever art they're looking at in ways they

can understand and appreciate, and transition

them from lookers to owners.

Page 8: Help People Buy Their First Piece Of Art On Siesta Key

People like to believe that they're doing the right thing when they buy art, but since

most of them don't know much about art, you have to help

them. They need conviction, courage and understanding

because owning art is not easy.

Page 9: Help People Buy Their First Piece Of Art On Siesta Key

Take Joe, for example. Let's say Joe buys a piece of art. He

takes it home and hangs it on his dining room wall. Several weeks later, he invites Mary,

Susie and Bill over for a dinner party. So the four of them are

seated at the dining room table, rapt with culinary

delight, sipping fine wine, chortling it up and swapping gossip, when Mary points to Joe's art and asks, "Is that

new?"

Page 10: Help People Buy Their First Piece Of Art On Siesta Key

"Yep," answers Joe."Where'd you get it?" asks

Mary.Joe's answer has to satisfy

Mary, Susie, and Bill."Really," says Bill. "Who's the

artist?”Joe's answer has to satisfy Bill,

Mary, and Susie."That's interesting," says

Susie. "I've never seen anything like it. What's it about or maybe location?"

Page 11: Help People Buy Their First Piece Of Art On Siesta Key

Joe's answer has to satisfy Susie, Bill, and Mary.

Poor Joe's on the spot, isn't he? He sure doesn't want to look stupid in front of his friends, going out and buying art he

can't explain. Not only does he have to explain it, but if he's like most people who buy art, he also wants to impress his

friends and acquaintances with his discerning taste and

sophistication.

Page 12: Help People Buy Their First Piece Of Art On Siesta Key

Furthermore, tonight is only the first of many times that Joe will be required to defend his art. For as long as he owns it, all kinds of people, many of

whom know even less about art than Joe does, will ask all

kinds of questions, and Joe will want to sound like he knows what he's doing when it's his

turn to talk.

Page 13: Help People Buy Their First Piece Of Art On Siesta Key

Silly as this sounds, it's what art owners go through-- and

one of the main reasons why so many people are afraid to buy

art-- they're worried about being embarrassed by what

others might think, say, or ask. Not only do they have to justify

their art to themselves, but also to anyone who sees it and

has questions. You MUST interact with your

customer & tell the story

Page 14: Help People Buy Their First Piece Of Art On Siesta Key

The Joes of the world want to own your art, believe me, but they need your help first. You

have to show them how to defend themselves-- give them the ammo, the confidence, the protections they need to fend off doubts about whether or not they're doing the right

thing if they buy it.

Page 15: Help People Buy Their First Piece Of Art On Siesta Key

The good news is that most buyers need only the basics;

you don't have to get complicated. Since most

people don't know a lot about art, they don't need a lot of

explanation, and-- here's the crucial part-- they don't want a lot of explanation because they

confuse easily. Consider, for example, the sentence, "My art is about palm trees and Siesta

Key beach."

Page 16: Help People Buy Their First Piece Of Art On Siesta Key
Page 17: Help People Buy Their First Piece Of Art On Siesta Key

This entry-level statement is clean and simple; it explains an artist's art in a way that

anybody can understand, and people who don't know much about art will go surprisingly

far with it.

Page 18: Help People Buy Their First Piece Of Art On Siesta Key

Suppose you have no basics, you have no idea what your art is about-- it just happens. Fine. Then talk about what happens,

what inspires you, how you start, your process, how you

make it, what you use, how you know you're done, and so on.

Again, keep it simple. For instance, say "I make my art entirely out of things I find while hiking in the hills." Believe it or not, this is

enough.

Page 19: Help People Buy Their First Piece Of Art On Siesta Key

All you have to do is suggest; plant the seeds. The viewers

will do the rest. They come to their own conclusions, and

most importantly, feel confident that they understand the art (and they do, in their

own unique ways).

Page 20: Help People Buy Their First Piece Of Art On Siesta Key

One thing to avoid is being vague, saying stuff like

"different people respond to my art in different ways." Of course they do, but so what? Far too many artists use this

copout, which does nobody any good-- it leaves viewers

wondering whether or not their responses are "right" and

it leaves the artists with no sales.

Page 21: Help People Buy Their First Piece Of Art On Siesta Key

People want a little structure; they want starting points. Then

when they respond, they feel like their responses "make

sense." Basic information also makes art harder to dismiss. It connects people up and gets them involved. Think of how

fast you dismiss things as you go about your daily business, especially things you have no

information (or too much information) about.

Page 22: Help People Buy Their First Piece Of Art On Siesta Key

You don't want that to happen with your art. You want people

who stop and look to stay stopped for as long as possible.

Page 23: Help People Buy Their First Piece Of Art On Siesta Key

Perhaps the most important key to "selling" your art, both

literally and figuratively, is giving people reasons to care.

With all the other stuff out there for people to care about,

why should they care about your art? Why do you care

about your art?

Page 24: Help People Buy Their First Piece Of Art On Siesta Key

That's a great place to start. If you can convey and convince in a simple sentence or two why people should care about your art the way that you care about

it-- you make sales.

Page 25: Help People Buy Their First Piece Of Art On Siesta Key

I see plenty of great art by plenty of successful artists

every day, and one characteristic that the

overwhelming majority of these artists share is that they've figured out how to

distill their art down so simply and directly that even I can

understand it.

Page 26: Help People Buy Their First Piece Of Art On Siesta Key

Sure, these artists are perfectly able to go deep when they have to, and they do-- all the time-- but they know that

the more people who can identify with their art on whatever levels, the more

rewarding their art careers will be.

Page 27: Help People Buy Their First Piece Of Art On Siesta Key

Happy Creating and Selling Your

Art!

Page 28: Help People Buy Their First Piece Of Art On Siesta Key

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