Mac cosmetic

MAC Cosmetic

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History• Archaeological evidence of cosmetics certainly

dates from ancient Egypt and Greece.• According to one source, early major

developments include the use of castor oil in ancient Egypt as a protective balm and skin creams

• mentioned in the Old Testament—2 where Jezebel painted her eyelids.

• Some women in ancient Rome used various substances, including lead-based formulas, to whiten the skin, and kohl was used to line the eyes.

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MAC COSMETIC’S HISTORY• MAC Cosmetics (formerly Make-up Art Cosmetics; stylized

M·A·C) is a manufacturer of cosmetics headquartered in New York City.

• MAC Cosmetics, Makeup Artist Cosmetics, was founded in Toronto, Ontario, Canada by Frank Toskan and Frank Angelo in 1984. The first U.S MAC store opened in 1991, in New York.

• MAC cosmetics founders directed their product line towards professionals in the beauty and fashion industry who had to rely on heavy cosmetics, cake makeup and stage makeup to create the visual effects needed to withstand bright lighting during photo shoots

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Products• Mascara• Foundation• Compact Powder• Eyeshadow• Lipstic• etc

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MAC PRO Program

• Provided to professionals in the industry. • MAC PRO membership application is required

along with two forms of professional identification.

• The application is mailed and approved by a MAC PRO representative.

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Top 5 Brand Value in 2012

11,756

7,901

6,248

3,716 1,258

Brand Value (USD $ Million)

Olay Avon

Neutrogena Estee Lauder

MAC

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Olay Avon Neutrogena Estee Lauder MAC0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

11,756

7,9016,248

3,716

1,258



Brand

USD

$ M

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ControversyMAC was the center of controversy when public offense arose over the anticipated September 2010 release of the MAC Rodarte collection, a collaborative effort with the fashion label Rodarte. The collection was based on the border town of Juarez, in which at least 400 women have been killed in brutal slayings. MAC eventually pulled the line before distribution, and instead set up $100,000 in a charity.

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Thank You 21

Art & Photos

Mac cosmetic