MURAL ARTONG KE QI 0324251TANG LAM YU 0324966LAI EUGENE 0324075TENG LI YIK 0324366ERIC LO 0324922SOW WEI HENN 0324998

-EFFECTIVE PUBLIC COMMUNICATION [COM 30103]-

WHAT IS MURAL ART? Mural art is any piece of artwork that painted or applied directly on a wall, ceiling or any permanent surfaces.

It can be painted exterior or interior of a building but most of the mural art were painted exterior of the building.

The purpose of this mural art is to give positive message to other peoples, preserve the history of the place or just to make the building/street nicer.

“Little india”-Fritilldea A.K.A Saufi Nadzri -

Fritilldea A.K.A Saufi Nadzri Fritilldea (Saufi Nadzri) the artist of little india in jonker street, he drew this street art and the local peoples helped to colored the art. Due to the heritage problem in Malacca, he was then asked to draw this mural art in the river side by Kiehl’s. Local peoples and the tourist were gathered in jonker street most of the time because it is the capital of Malacca. Therefore, other peoples will raise the awareness on the importance of preserving heritage. The vibrant and colorful mural was finished only last June 2015. And it has been a popular spot in Jonker street for the tourists ever since. Fritilldea (Saufi Nadzri) worked on this colorful mural for the Kiehl’s store in Malacca, to brighten up the building and the streets surrounding it.

Apparently they did this to celebrate our heritages as Malaysians and they engaged Fritilldea to draw this mural

on one of the walls at Jonker Walk. It is extremely colorful and has a pop art

vibe towards it.

1. NON-VERBAL COMMUNICATION-Encourage local peoples to preserve the importance of heritage.

2. PERSUASIVE- Mural art were attractive due to the color of the art. Hence, it persuades most of the local and tourist to preserve heritage.

3. PERCEPTION-Peoples see the mural art and raise their awareness toward heritage.

4. FIRST IMPRESSION-Able to let viewers know about new heritage in Melaka leads to demolish of old heritage.

5. MASS COMMUNICATION-Artist want to encourage peoples to know the value of heritages in Melaka in tourist attraction areas.

“The Melaka River Art Project”

- Warna Studio-

Warna Studio

Warna Arts formally known as Warna Art Studio was established in the early year 2009 by young talented artists WARNA Art Group is a young collective formed from five artists, Faizal Suhif, Azli Wahid, Ali Azraie, Razlan Adnan, and Halim Hassan. They support each other conceptually and artistically to challenge and exchange ideas reflective of a new generation.

Razlan Adnan is the Manager & Visual Artist at Warna Studio. He graduated Bachelor Hons in Fine Art , Faculty of Art & Design Universiti Teknologi Mara in the year 2008. Today, he is one of WARNA artgroup's member. Currently, living in Shah Alam and been working in art & design field of works.

They have been involved in many group exhibitions in the country as well as overseas had been passionate to explore the world of art in its fully potential.

This mural art wad conceptualised by the minister of Melaka, Datuk Seri Mohd Rustam, who wanted to beautify the city using art as the centrepiece.

The idea was to portrait a significant storyline between the past and present, by utilising images that were more representative of Melaka.

Everything was decided within a week, and a commissioned group of established and upcoming artists got to work for almost a month.

This Piece of art illustrate the legendary warrior who lived in Melaka in the 15th century.

Hang Tuah make business with people from different country and cultural background.

The days of Hang Tuah where people admire and respect him so much as the most powerful admiral and warrior in the Malay history and literature

1. NON-VERBAL MESSAGESThe activities demonstrate how Hang Tuah communicate with other people from different country using body language, hand gesture and etc. 2. PASSIVE PERCEPTIONViewers have a better understanding through senses of sight. Representations of the mural art craftsmanship itself can appear and clarify the procedures and things that happened previously.

3. FIRST IMPRESSION People are able get a brief understanding about who is Hang Tuah.

4. INTERCULTURAL COMMUNICATIONAble to identify the attires of the people according to their gender and positions by the Malay dress code in past.

5. SELECTIVE ATTENTION Focus on the actions and gestures of people.

“QUIT SMOKING”-SYAFIQ RASYID BIN ABDUL JALIL-

SYAFIQ RASYID BIN ABDUL JALIL

The artist behind the 3D installation.

22 years old was born on the year 1994. He lives in Taman Dagang Ampang and he is the student of UiTM SHAH ALAM.

Syafiq Rashyid Abdul Jalil’s creativity in his 3D installation piece ‘Quit Smoking’ earned him the top spot and RM8,000 prize money.

“Quit Smoking” is an 3D installation piece that aims to open up the smoker’s eye as to how harmful smoking is and how it can affects a smoker’s life and even worse, their loved one.

HOW DOES THE ARTIST POTRAY HIS MESSAGE OF THE MURAL ART?-BY PAINTING A 3D LUNG ASTRAY PLACED ON THE WALL THAT DEPICTS THE RESULT OF THEIR LUNG EVERYTIME A SMOKER FINISHED THEIR CIGARETTES.

1. SUBJECTIVE PERCEPTIONThe colour black here indicates the lung failure of a smoker which is darkened by the nicotine and tabacco within the cigarettes.

2. NON-VERBAL MESSAGESThe other half failed lung depicts how cigarettes will cause fatal destruction to a smoker’s health and could ruined his life. 3. CONFLICT

The contrast between the healthy and damaged lung creates a conflict between non-smoker and smoker.

4. INTERCULTURAL COMMUNICATIONThe contrast of the smoker and non-smoker create a sense of dialogue between a non-smoker and smoker’s cultural.

5. MASS COMMUNICATIONThe clear and distinctive message is being shown in the public space to the masses.

“single mother”-KENJI CHAI-

KENJI CHAI

The artist behind the mural painting is Kenji Chai who was born and raised in the Sandakan,Sabah and currently lives in Kuala Lumpur.

His works includes the use of cute and vibrant characters with his main medium being graffiti combining elements of pop culture,fictional censorship and a positive mental attitude,in all he creates layered scenes of mischief.

“Single Mother” is a mural painting aims to portray a mother’s unconditional love to provide the best for her child despite the high living cost. besides that, the artwork also introduces the Malaysian culture as well as the origin of orang utan.

-BY CREATING A PAINTING OF AN ORANG UTAN CARRYING HER CHILD WHILE TRYING TO SURVIVE IN THE HIGH COST OF THE CONCRETE JUNGLE, METAPHORICALLY POTRAYING THE STRUGGLE AND BURDEN OF A SINGLE MOTHER IN MALAYSIA.

HOW DOES THE ARTIST PORTRAY HIS MESSAGES OF HIS MURAL ART?

1. PHYSICAL APPEAREANCE-The mother orang utan has an expression of fierceness mixed with determination on her face. As she reaches for the bananas, the complicated exhibit of child needs are contributing points of emphasis to her physical appearance.

2. MOVEMENT-The body posture of the mother orang utan sense of dynamism.

3. SPACE AND PROXIMITY-The mother and child orang utan are close together, signifying a close maternal relationship.

4. CONFLICT-Depicts the battle of a single mother against the everyday challenge of raising a child in an urban environment.

5. PERCEPTION-A somber mood conveyed through faded colours and serious expressions of the orang utan.

CONCLUSION The purpose of painting these mural arts is to give message to peoples

about what is so important about their culture/place/life. The concept applied to these mural arts is important because it shows how

the mural arts communicated with us by seeing the mural arts.

REFERENCES Street Art in Malacca (Melaka) - The Culture Map, The Culture Map,

http://www.theculturemap.com/street-art-malacca-malaysia/  10 Places to See Street Art in Malaysia, Malaysia Asia, http://blog.malaysia-

asia.my/2015/07/10-places-to-see-street-art-in-malaysia.html  Top 10 Malaysian Graffiti Artists, RSS,

http://www.tallypress.com/publishing/2015/5/14/top-10-malaysian-graffiti-artists Shah Alam Street Art @ Laman Seni Seksyen 2, AzuanZahdicom,

http://www.azuanzahdi.com/index.php/2013/12/11/shah-alam-street-art-laman-seni-shah-alam/

 Footsteps - Jotaro's Travels, Gallery : Street Art @ Shah Alam Laman Seni 7, http://jotarofootsteps.blogspot.my/2014/11/gallery-street-art-shah-alam-laman-seni.html