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MUSIC VIDEO ANALYSIS AVICCI – WAITING FOR LOVE

Music video analysis

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Page 1: Music video analysis

MUSIC VIDEO ANALYSIS

AV I C C I – WA I T I N G F O R LOV E

Page 2: Music video analysis

OVERVIEW

• The music video that I will be analysing is Avicii’s ‘Waiting for Love’. I have chosen to analyse this music because it is the same genre as the music that I have chosen to use for my video.

• The music video that I will be analysing is a narrative video that shows the story of an old man and his wife. The wife disappears one night and the video follows the journey of her elderly husband going on a journey on his mobility scooter to find her. Along the way he meets different people for example some bikers who help him get over a fallen tree and he also comes to a party where there are people dancing, flashing lights and women dressed in little clothes.

Page 3: Music video analysis

1. THOUGHT BEATS: SEEING THE SOUNDS• This is the first aspect of Goodwin’s 5 Key Aspects of a music video. This aspect refers to the

relationship between the music and the visuals, which illustrate, amplify or contradict the music. Goodwin identified that the visuals within a music video may be edited in time to the lyrics/change in pace with the song. He also emphasised that these visuals are commonly repeated within a chorus to emphasis the repetition in lyrics and beats.

• In Avicci’s music video the lyrics of the song do in some ways match the visuals. The song is about waiting for love and the video shows the story of an elderly man going on a journey t find his wife after she disappears one night.

• The visuals are very much edited to fit the pace of the song, for example when the tempo increases and the music drops the speed of the elderly man on his mobility scooter increases a lot, it then slows down slightly when the music starts to slow.

• As well as this when the lyrics of the song become more low and almost sadder so does what is happening on the screen, for example when the old man cant get his scooter over a fallen down tree the lyrics say “Tuesday I was through with hoping, Wednesday my empty arms were open”.

Page 4: Music video analysis

• Man cannot get over the tree, this sadder moment in the visual is related to the more glum lyrics and this moment

• The drop in the music and build up of the tempo is also shown visually in the video. The drives faster and the cinematography and editing becomes a lot more sharp and fast paced.

Page 5: Music video analysis

2. NARRATIVE AND PERFORMANCE • Whilst watching a music video the audience is only really given an idea of the story line

therefore they have to come up with part of it on their own. Goodwin thinks that the music video should give all the narrative to the audience, as it makes it more realistic and easier to watch repeatedly.

• Avicci’s music video does not completely follow this aspect. Goodwin believes that an audience should be given that whole narrative of what is happening on screen. In Avicci’s video they are still some important facts that make up the whole narrative missing. For example, the audience do not know what happens to the elderly lady or the reasons why her husband has to go on a long journey in order to find her, this is left up to the audience to decide.

• The video is also not completely realistic as there are elements that would not happen in real life an example is when the elderly man is being chased on his mobility scooter by an obviously fake ostridge.

Page 6: Music video analysis

3. STAR IMAGE• Goodwin believes that the star image is a vital aspect of the music video as

it is the artist that sells. Any fan bases are more likely to want to see that artist as opposed to actors, seeing the artist in the video will therefore make it more appealing to them.

• Avicci’s video does not conform to this step as Avicci does not appear in the music at any point. Instead the main person that is seen on screen is an elderly man, there is also an elderly women and many background actors such as bikers, women dressed in little clothing and people having a party.

Page 7: Music video analysis

4. RELATION OF VISUAL TO THE SONG• There are always a few ways in which music videos work to promote a song and be appealing to

the audience. These are:• Illustrate – images used to illustrate the meaning of the song which is the most common way of

communicating between director and audience • Amplify – meaning and moods are repeated to keep the audience interested however this is not

through the emphasis of acting out the lyrics • Disjuncture – the meaning of the song is completely ignored and the video is completely abstract. • Avicci’s music video can in many ways be considered to ‘amplify’ the actual song. A lot of what is

shown on screen relates to what is being said in the lyrics for example the theme of love in the video and the love shown between the man and the women in the video match. However there are also aspects that do not relate. For example when the man is at a random biker party or when he is being chased by an ostridge. Also the concept of an elderly man driving around very fast on a mobility scooter does not relate to the song.

Page 8: Music video analysis

5. TECHNICAL ASPECTS• Goodwin thinks that the technical aspects of a music video are important in the overall appearance

and fluency of the video. For example a dance song would probably incorporate bright light, vibrant colours and a fast pace to match the beat. Goodwin believes that camera work, mis-en-scene, editing, post production, sound and special effects help to set the mood and emphasise key points of the song for dramatic effect. The video needs to look authentic in order to attain professionalism.

• The electric sound of the music in this video is accompanied by past paced cuts from one shot to another as well as a very past pace on the screen that matches the speed of the music. During one of the past paced, loud courses there is a party like scene with bright flashing lights, girls dancing, people drinking and bright colours, this is probably what an audience may expect to see from this type of music. This video also has sound at the start that is nothing to do with the song that helps to set the scene and location of the narrative. The video does create a sense of professionalism and in many ways looks authentic, the editing, camera angles, pace sound and special effects all look authentic and what an audience would expect from a narrative video of this genre.