What should I charge for my artwork?! Join ArtSites.ca Co-founder, Rochelle Grayson as she explains best practices, tips and resources on how to price your artwork. In this presentation, you'll learn: - What are common pricing practices - What to consider when establishing your prices - What to put on your website and marketing materials about your prices - How to deal with a variety of different price points - What are typical price points and how do they affect purchases Learn about the business of pricing art!
ArtSites.caArtSites.ca Welcome!Welcome! Price Your Art Tips to Help You Price Your Artwork Rochelle Grayson firstname.lastname@example.org Price Your Art Tips to Help You Price Your Artwork Rochelle Grayson email@example.com ArtSites.caArtSites.ca Who is Rochelle?Who is Rochelle? ArtSites.caArtSites.ca ArtSites.caArtSites.ca ArtSites.caArtSites.ca ArtSites.caArtSites.ca A lot of people cry while chopping onions; The trick is ... NOT to get emotionally attached! :-) ArtSites.caArtSites.ca ArtSites.caArtSites.ca Where & With Whom Do You Show? ArtSites.caArtSites.ca ArtSites.caArtSites.ca How long have you been doing this? ArtSites.caArtSites.ca ArtSites.caArtSites.ca ArtSites.caArtSites.ca ArtSites.caArtSites.ca ComparablesComparables ArtSites.caArtSites.ca Similar GeographySimilar Geography ArtSites.caArtSites.ca Similar MediumsSimilar Mediums ArtSites.caArtSites.ca Similar VenuesSimilar Venues ArtSites.caArtSites.ca Similar Experience Levels ArtSites.caArtSites.ca New Artist?! Cost-based pricing = Time x Labor (~$15/hr) + Cost Then, do a comparable check! ArtSites.caArtSites.ca Keep Track of Your Time!Keep Track of Your Time! ArtSites.caArtSites.ca Overhead CostsOverhead Costs ArtSites.caArtSites.ca Other Common Pricing StrategiesOther Common Pricing Strategies By Size 8 x 10 = $100 16 x 20 = $200 Square-Inch Calculation / Method Width x Height x $X (+ 2 x Frame Costs) 16 x 20 x $6 = $1,920 $1,900 Smaller works = higher sq-in constant, e.g. $8 Larger works = lower sq-in constant, e.g. $4-5 By Size 8 x 10 = $100 16 x 20 = $200 Square-Inch Calculation / Method Width x Height x $X (+ 2 x Frame Costs) 16 x 20 x $6 = $1,920 $1,900 Smaller works = higher sq-in constant, e.g. $8 Larger works = lower sq-in constant, e.g. $4-5 ArtSites.caArtSites.ca Compare to What's Sold!Compare to What's Sold! ArtSites.caArtSites.ca ArtSites.caArtSites.ca Original vs Print Price DynamicsOriginal vs Print Price Dynamics Print Price = $XOriginal Price = $2-5X ArtSites.caArtSites.ca Charge the Same or a Little LessCharge the Same or a Little Less ArtSites.caArtSites.ca When to Increase PricesWhen to Increase Prices +10 25% / year ArtSites.caArtSites.ca ArtSites.caArtSites.ca ArtSites.caArtSites.ca Leave Room to Negotiate Down! ArtSites.caArtSites.ca Online Pricing Issues ArtSites.caArtSites.ca ArtSites.caArtSites.ca Approval, Refund & Return PoliciesApproval, Refund & Return Policies ArtSites.caArtSites.ca ArtSites.caArtSites.ca Be Confident! Be Confident! ArtSites.caArtSites.ca Thank You!Thank You! Questions? Rochelle Grayson firstname.lastname@example.org ArtSites.ca/workshops/2014-04-26 Questions? Rochelle Grayson email@example.com ArtSites.ca/workshops/2014-04-26 ArtSites.caArtSites.ca Links of InterestLinks of Interest How to Present / Talk About Prices Online How to Use PayPal Buttons on Your Website Price Your Art Realistically