END OF PROJECT REPORT OCT 2014

INTRO

Music Plus approached Culture Republic for funding advice on producing a series of tutorial videos. The idea behind the videos was to expand the legacy and outreach of the project to in-clude as many young people as possible. Music Plus recieved funding to pilot a project through sustainable AmbITion Make:IT:Happen fund to caluclate the amount of carbon saved in producing video (digital content) as aposed to physical seminars.Music Plus runs a series of workshops and seminars throughout the year across Scotland. The main premise of the project was to supplement this course of activity with a series of tutorial videos, so instead of running four physical workshops we ran one workshop and continued the course with three tutorial videos.

Summary

BACKGROUND

Music + is a mentoring scheme run by the Scottish Music Centre, supported by Creative Scotland’s Youth Music Initiative and The Robertson Trust. The aim of the project is to offer one to one experience with music industry professionals who will offer guidance, encouragement, skills and knowledge across a range of industry roles from performance to event promotion. The project firstly targets hard to reach and marginalised young people some living in areas of multiple deprivation. Music Plus is in its sixth year having started as a pilot in Glasgow then expanding to Fife and the Highlands finally becoming a national project in 2011. The project has built up a considerable network of music and community organisations, venues and currently has over seventy music industry professionals employed as part time mentors.The Scottish Music Centre was founded in 1969 as a support organisation for composers and musicians resident in Scotland. Since its relocation to Glasgow’s City Halls in 2006 it has been widely developed into a unique national resource for Scotland’s music sector (and an informa-tion source for the general public) while also delivering outreach projects for young people aged 5-25.

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Process

THE SEMINARS

We held three seminars throughout 2014/15 in:

1. Oban2. Dumfries3. Dunfermline

These seminars corresponded with tutorial videos in the following subjects:

1. Songwriting 2. Music Production 3. Band Development

THE VIDEOS

The videos were scripted and filmed throuought the year (one is still in production) and added to our website via a custom tutorial tab as well as our YouTube channel, We made:

1. Four videos on songwriting from Robert Sheilds of the group Finding Albert2. Three Videos on Music Production from Grammy Award winner David Donaldson3. Three videos on band development from animator Michael Collin (still in

production)

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Statistics

What we learned

SEMINAR   ATTENDANCE   TOTAL  MILEAGE  

kgC02  TRAIN  @0.08  

kgC02  Bus  

@0.18  

kgC02    Car  @  

Oban   19   1786   112   268   546  Dunfermline   14   520   42   78   160  Dumfries   25   746   60   112   228  Total   58   3052   214   458   934      NUMBER  OF  VIDEOS   kgC02  TRAIN  

@0.08  kgC02  Bus  @0.18  

kgC02  Car    

10   214   458   934  Total  Saving   2140   4580   9340    

Using this as our baseline calculator we can calculate the amount of kgC02 saved by multiplying the amount of videos that replaced the seminars:

Some of the problems we encountered:

1. We underestimated the costs of producing the videos and relied on in kind contributions.2. Our seminar programme changed locations due to demand, reducing the possible distance

travelled by our young people.3. We had limited resources to properly promote the content and have employed a part time

press officer.