STOCK  PHOTOGRAPHY  

Presented  by  Ranjith  

Mumbai  

What  is  Stock  photography?  

What  is  Stock  photography?  

•  Stock  photography  is  the  supply  of  photographs  licensed  for  specific  uses.  It  is  

used  to  fulfil  the  needs  of  creaHve  assignments  instead  of  hiring  a  photographer  

• Launched  in  1999  • 26.73  million  images  

• Now  the  world’s  largest  stock  photo  site  

•   CEO  –  James  West  

What’s  in  for  you?  

60%  Commission  to  you!    

What  else?      

•  You  own  the  copyright.  •  No  exclusivity.    •  Freedom  to  edit  your  images.    

•  Alamy  forum  to  clear  doubts  and  discuss  topics  related  to  Alamy.    

•  On  the  same  pla\orm  with  photographers  like  Steve  Bloom  and  Frans  LanHng.    

How  to  start?    

• Register  • Submit  4  images  as  test  

• Annotate  images  

Alamy  Quality  Control    

• Minimum  file  size  of  24  MB,  uncompressed.    •  Preferably  low  ISO  •  Taken  from  Camera  in  the  approved  list  

•  No  Logos/trademarks  etc  

•  Important  –  Check  images  at  100%  

AnnotaHon    

•  KEYWORDS  •  QUESTIONS  REGARDING  PEOPLE  •  QUESTIONS  REGARDING  PROPERTY  •  RELEASES  •  RESTRICTIONS  

What  to  Shoot?  

We  Don’t  know!  

Tale  behind  the  sale  •  Image  available  on  

many  sites  

•  Image  wanted  by  agency  for  ROLEX  ad  campaign  

•  Not  Released  –permissions  needed  

•  Image  too  small,  so  needed  rescan  

•  $  20,000  

• Client  wanted  unlimited  adver7sing  and  consumer  usage  

• The  calculator  price  was  $25,000  but  customer  wanted  to  pay  $1,000  as  only  using  a  7ny  bit  of  the  image  

• Nego7ated  with  photographer  who  said,  fine  go  for  $1,000  • Customer  so  delighted  they  paid  $2,000  –unheard  of  !  

• 150  images  on  the  site    

• 0  sales  

• ‘average  picture’  –would  an  editor  choose  it  ??  

        $20,000  

‘Turning  point  in  my  career’  

What  Commercial  clients  look  for?  

•  If  people  in  the  image,  a  release  is  required.  

•  If  no  release,  set  “  Editorial  Only”  restricHon.    

•  Same  with  property.    

Indian  Images  that  sell    

•  SUBJECTS  1.  Religion  2.  Culture  3.  TradiHons  4.  Ayurveda/Yoga  5.  Indian  people  6.  Society/economy  

Images  from  India  

HOW  TO  SUBBMIT  UR  WORK  

CALL  Mulchand  Dedhia  |  +91  9833  6833  79  |    mulchand.dedhia@gmail.com  Mulchand  Dedhia  |  +91  9833  6833  79  |    mulchand.dedhia@gmail.com