Get things right from the start Let your food speak for itself With one of last year’s key marketing trends being a huge shift towards visual marketing, this is your chance to let your food speak for itself. Use great photography to do the talking in your marketing. Make your photography loud and proud As well as making sure you showcase your photography on your website and in your marketing literature, don’t stop there. Make the most of ‘free’ social channels like Pinterest, Instagram, Flickr and even Scribd to give yourself the best reach. You never know which new product development managers, menu developers or category managers are using these channels to get their inspiration. Food technologists – worth their salt! Get the best food technologist you can afford to support your photo shoot. Whilst the quality of the photography is ultimately down to the photographer, the camera can’t lie, a good food technologist will use lots of tricks to make your food look its best. Think about your composition beforehand When you’re planning your photo shoot think ahead about all the ways you’re going to use the shots, from websites to adverts and exhibition stands. Thinking this through will show you the kind of portrait and landscape compositions you’re going to need and even how much background you’re going to want. There’s nothing worse than having hundreds of shots and not a single one that fits! Get the lighting right It’s ideal if you can use natural light where possible, so instead of the white box studio try and shoot somewhere with lots of windows and kick off early to make the most of daylight hours. Keep your styling flexible It’s great to put lots of exciting props in the background to bring your food to life, but plan for flexibility as well. You might want to create ‘cut outs’ of your food - so plan some shots which make this easy (e.g. include the whole plate in the shot). One size doesn’t fit all Make sure you’ve considered ALL the style guides that your buyers or distribution partners might have for their catalogues or menus, so that you can get all the shots you need in one shoot. 1 2 3 4 5 6 7 I’m yummy! TOP TIPS for food photography
1. Get things right from the start Let your food speak for
itself With one of last years key marketing trends being a huge
shift towards visual marketing, this is your chance to let your
food speak for itself. Use great photography to do the talking in
your marketing. Make your photography loud and proud As well as
making sure you showcase your photography on your website and in
your marketing literature, dont stop there. Make the most of free
social channels like Pinterest, Instagram, Flickr and even Scribd
to give yourself the best reach. You never know which new product
development managers, menu developers or category managers are
using these channels to get their inspiration.Food technologists
worth their salt! Get the best food technologist you can afford to
support your photo shoot. Whilst the quality of the photography is
ultimately down to the photographer, the camera cant lie, a good
food technologist will use lots of tricks to make your food look
its best. Think about your composition beforehand When youre
planning your photo shoot think ahead about all the ways youre
going to use the shots, from websites to adverts and exhibition
stands. Thinking this through will show you the kind of portrait
and landscape compositions youre going to need and even how much
background youre going to want. Theres nothing worse than having
hundreds of shots and not a single one that fits! Get the lighting
right Its ideal if you can use natural light where possible, so
instead of the white box studio try and shoot somewhere with lots
of windows and kick off early to make the most of daylight hours.
Keep your styling flexible Its great to put lots of exciting props
in the background to bring your food to life, but plan for
flexibility as well. You might want to create cut outs of your food
- so plan some shots which make this easy (e.g. include the whole
plate in the shot). One size doesnt fit all Make sure youve
considered ALL the style guides that your buyers or distribution
partners might have for their catalogues or menus, so that you can
get all the shots you need in one shoot. 1 2 3 4 5 6 7 Im yummy!
TOP TIPS for food photography
