5 MARKETING IDEAS THAT WILL KEEP YOUR DEALERSHIP IN THE DRIVER’S SEAT!

MarketingTorq.com

The auto sales industry is starting to boom so many dealerships are looking for ways to take advantage of the good times while they’re still around. Auto sales are expected to rise past pre-recession levels so it would behoove you to make the most of it.

If you haven’t been trying to take advantage of this boom and adding more profit to your dealership’s bottom line, then read on.

This presentation explains five ways you can you make the most of the recent boom for you and your dealership.

BUNDLE PACKAGES TAILORED TO NEW CAR OWNERS!

To encourage new car sales, you should consider making the prospect of buying a new car as appealing as possible.

Bundle service packages together in a way that saves your new customers some money.

Some dealerships have offered free oil changes, for example. Don’t be afraid to get creative with it!

OPTIMIZE YOUR DIGITAL REAL ESTATE!

Your customers use the internet to research local business options, and they will undoubtedly do this when shopping for a new car or auto accessories.

Consumers demand convenience and the internet provides them that luxury.

It is important that you keep your website, blog, social media accounts, and any other digital real estate updated regularly.

OFFER INCENTIVES TO CUSTOMERS!

Rebates or other kinds of incentives work very well in attracting new customers and retaining old ones.

You can offer a rebate to current customers who refer a friend.

Their friend would have to cite them as the referring party, and you can give them like a 5% cash prize on the total purchase that their friends made.

OFFER INCENTIVES TO CUSTOMERS!

You can combine this idea with the bundled service package as described earlier to maximize value for your new customers.

Re-engage old customers by rewarding them for getting you new customers.

It’s a win-win!

DON’T WAIT FOR CUSTOMERS TO COME TO YOU!

Maintain communication with current customers so that they know you’re there when they need you.

Establish communication with new customers so that they fall in love with your dealership!

This will require that your dealership optimizes its digital real estate, but it will pay dividends when you measure its effectiveness in retaining customers!

CUSTOMERS LOVE TO ACCESSORIZE AND PERSONALIZE!

Cater to their love of personalization by selling add-ons and accessories for their vehicle.

If you’re not selling auto accessories as part of your S&P Department, then you should consider doing that as soon as practical.

Consider opening a custom auto accessories website to compliment your S&P Department.

OUR PERSPECTIVE

Hopefully you’ve been modifying your marketing strategy to take advantage of the recent auto sales boom, but just in case you haven’t, you now have five great ideas to help you get started.

Marketing Torq has been helping auto dealerships torque up their profits for over a decade, and we’d be delighted to discuss how you can add an extra $100,000/year to your bottom line. Find out how!