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Automotive News - Car Dealers have to take advantage of their VDPs

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Page 1: Automotive News - Car Dealers have to take advantage of their VDPs

Cobalt has taken the time and effort to gather

information and details that can improve the way

VDPs (Vehicle Detail Pages) are handled and how

these can boost a dealer’s sales. An interesting

Webinar - The VIN Journey: Game-Changing

Insights from the Online Journey of Your VINs is

worth watching!

After an 8 moth study of over 9 million VDP, 125

million website visits, and 250 million online

actions, Cobalt’s speakers get right to the point and

brings out the most effective and scalable solutions

every car dealership can take to improve their VDPs and reap the benefits of higher prospect

engagement, more views, and more sales.

We always encourage our viewers to learn the industry’s trends and tricks from the top

professionals, and Cobalt is on the top of the list.

Just to spike you curiosity about what you can benefit from this video, you should know that:

1. Only 1 out of 15-20 views will send an email lead.

2. 94% of customers are looking at inventory before buying.

3. Is not about buying leads…is about increase sales.

4. Need to get more consumers’ eyes on inventory VINS.

5. Eyes on VINS equal sales.

6. Viewers like more custom photos of a car versus a stock photo.

7. By turning on real automotive digital advertising, a car dealer gets a 30% bump on views

and search.

8. Using videos on VDP increases the views. Videos increase the engagement with the

VINS, increases the click on the vehicle, time on page, leads submitted from the VDP.

9. Be relevant.