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Cobalt has taken the time and effort to gather
information and details that can improve the way
VDPs (Vehicle Detail Pages) are handled and how
these can boost a dealer’s sales. An interesting
Webinar - The VIN Journey: Game-Changing
Insights from the Online Journey of Your VINs is
worth watching!
After an 8 moth study of over 9 million VDP, 125
million website visits, and 250 million online
actions, Cobalt’s speakers get right to the point and
brings out the most effective and scalable solutions
every car dealership can take to improve their VDPs and reap the benefits of higher prospect
engagement, more views, and more sales.
We always encourage our viewers to learn the industry’s trends and tricks from the top
professionals, and Cobalt is on the top of the list.
Just to spike you curiosity about what you can benefit from this video, you should know that:
1. Only 1 out of 15-20 views will send an email lead.
2. 94% of customers are looking at inventory before buying.
3. Is not about buying leads…is about increase sales.
4. Need to get more consumers’ eyes on inventory VINS.
5. Eyes on VINS equal sales.
6. Viewers like more custom photos of a car versus a stock photo.
7. By turning on real automotive digital advertising, a car dealer gets a 30% bump on views
and search.
8. Using videos on VDP increases the views. Videos increase the engagement with the
VINS, increases the click on the vehicle, time on page, leads submitted from the VDP.
9. Be relevant.