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FCA India All Set to Begin Deliveries of the New Fiat Avventura
Urban Cross in October
Fiat’s new, stylish cross-hatch to hit the road with a special launch price
Most affordable diesel and most powerful petrol in its segment
Available in three variants: two diesel and one petrol (powered by Abarth)
New styling elements, fresh interiors and loads of standard features
Premium Burgundy - Designer Interior package on offer
Mumbai, September 23, 2016: Fiat Chrysler Automobiles (FCA) India today announced
that the nationwide delivery of the new Fiat Avventura Urban Cross will begin on October 1,
2016, in time for the country’s festive season.
The stylish Fiat cross-hatch will hit Indian roads at a special launch price of Rs. 6.85 lakh
(ex-showroom, New Delhi). With this, FCA offers customers the most affordable diesel in
its category.
Introducing the new product, Mr. Kevin Flynn – President and Managing Director,
FCA India said, “FCA’s commitment to India is firmly in place as we continue to add more
products to our Fiat portfolio. We are excited that our new product, the Fiat Avventura
Urban Cross will hit the roads in October with a special launch price.”
The cross-hatch will be available with diesel engines in two trims – Active and Dynamic –
both powered by the 1.3-litre Multijet, 93 PS, 5-speed manual transmission, and one top-of-
the-line petrol (powered by Abarth) variant - the 1.4-litre TJet, 140 PS, 5-speed manual
transmission in the Emotion trim.
With a considerable ground clearance and rigid lower body cladding, the Urban Cross
possesses better capability against tough city road conditions, for thrill seekers looking for
an active lifestyle beyond office walls. The car’s dynamic exterior with the uniquely
designed intercalated Piano Black front grille, new front and rear dual-tone bumpers with
skid plates and a set of two-tone diamond-cut-finish 16-inch alloys with Piano Black painted
pockets is a combination of capability, sleekness and excitement. A sporty spoiler
(standard on all variants), smart side body cladding and roof rails accentuate the appeal of
the Urban Cross’ personality as a crossover for the city.
The Emotion trim, powered by Abarth gets the exclusive 16-inch ‘Scorpion’ alloys, while the
Active diesel and Dynamic diesel get the diamond-cut-finish, Piano Black 16-inch alloys.
The dual tone interiors of the Urban Cross are fresh and premium. The car comes with
plenty of standard features across the line-up such as central and automatic door locking,
dual tone dashboard with a soft touch front panel, rear AC vents, front ‘smart’ power
windows with ‘delay’ and ‘auto-down’ functions which roll up even after switching off, a
Smartech 5-inch music system with touch screen navigation (standard across all variants),
Bluetooth audio streaming and telephony.
For a limited period that includes the upcoming festive season, the Urban Cross will be
offered with Premium Burgundy Designer Interiors with colour coordinated door inserts,
Piano finish door armrests and Designer seats with badging. This Designer Interior
package will be available as an option only in the Dynamic diesel and the Emotion petrol
powered by Abarth variants.
Urban thrill is the core value of the Avventura Urban Cross and the product attributes are
designed to appeal to customers who prefer to life beyond the ordinary. The Marketing
campaign will communicate this positioning through the brand promise that says – ‘Cross
out Ordinary’.
PRICES (ex-showroom, New Delhi)
1.3-litre, 93 PS Multijet Active Diesel Rs. 6.85 lakh
1.3-litre 93 PS Multijet Dynamic Diesel Rs. 7.45 lakh
1.4-litre 140 PS T-Jet Emotion (Powered by Abarth) Petrol Rs. 9.85 lakh
####
About Fiat Chrysler Automobiles
Fiat Chrysler Automobiles (FCA) designs, engineers, manufactures, distributes and sells
vehicles under the Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep,
Lancia, Ram, SRT brands as well as luxury cars under the Maserati brands.
FCA also operates in the components sector, through Magneti Marelli and Teksid, and in
the production systems sector, through Comau, and in after-sales services and products
under the Mopar brand name. In addition, the Group provides retail and dealer finance,
leasing and rental services in support of the car business through subsidiaries, joint
ventures and commercial agreements with specialized financing services providers.
FCA is an international auto group engaged in industrial activities in the automotive sector
through companies located in 40 countries and has commercial relationships with
customers in approximately 150 countries.
For more information please contact:
Sushant Balsekar
Head – PR & Corporate Communications, Fiat Chrysler Automobiles, India Operations
Tele: 91-22-3946 2600 | E-mail: [email protected]
Website: www.fiat-india.com | www.jeep-india.com
Sudatta Banerjee
Perfect Relations
Mobile: 91-7045598268 | Email: [email protected]
