Ralph Paglia Introduction at J. D. Power AIR Social Networking Panel

1. Social Marketing & Reputation Management An ADP Managed Services Solution
Ralph Paglia
Director - Digital Marketing
ADP Dealer Services
20+ year automotive industry leader in Digital Marketing, Advertising, Lead Managementand dealership CRM process design and execution.
2. Executed Digital Marketing strategy that generated144,000+ leads to single-point Chevy dealer in 2 years.
3. Built dealer team that sold 4,000+ Vehicles to Web Leads in 2006.
4. Worked with Ford in 2008 to develop first Tier 3 Digital Advertising program
5. Managed first retail automotive Behavioral Targeting Digital Ad pilot program while at Courtesy Chevrolet in 2005, 2006 and 2007
6. Started generating Internet leads in 1988 using CompuServe ISP access and vehicle listings on defense contractor BBSs in SoCal
7. CRM, Internet Sales and Marketing Consultant to Ford, Mercedes-Benz, GM, Honda, Toyota, Mercedes-Benz, Hyundai and over 200 dealers.
8. Designed and Implemented prototype dealer installations of the ADP Social Marketing & Reputation Management Solution
Cell: 505.301.6369 [email protected] www.ADMPC.com

9. Dealers currently see the Social and UGC Online Landscape as a bewildering array of brands and sites!

10. ADP SM/RM Solution Component Deployment Example
www.Ford-Community.com
Dealer Sponsored Online Community

11. www.SandersonCommunity.com
Created and Managed by ADP & Dealer

12. www.MyJeepCommunity.com
Created and Managed by ADP & Dealer

13. www.FordCommunity.com
Online Dealer Community
Created by ADP to close DA Contract

14. Content Drives Traffic and Customer Engagement
ADPs Social Marketing and Reputation Management Solutions focus on obtaining and serving up highly desirable relevant content.
Consumer members of Dealership Community
Customer Contests and Incentives (UCN example)
15. Advertise syndication brands to attract consumers
RSS Feeds from OEMs and Enthusiast sites
ADP library of feeds catalogued by brand
Video & Photo Feeds from multiple sources
ADP library of Media feeds by brand
Widgets/Gadgets from multiple sources
DealerRater.com reseller agreement
16. Embed selected dealer website content (inventory, specials, etc.)
17. Over 100 Widget Apps available from platform provider
Dealership Employees
Fixed Operations
18. Civic Activities, Fund Raisers, Local Sponsorships,
Suppliers
Every supplier required to have a profile within community
OEM associates- Car Companies are HIGHLY supportive

19. SEO Strength of Platform:www.ADMPC.com

Ralph Paglia Introduction at J. D. Power AIR Social Networking Panel

Text of Ralph Paglia Introduction at J. D. Power AIR Social Networking Panel

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