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Ralph Paglia Introduction at J. D. Power AIR Social Networking Panel

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Text of Ralph Paglia Introduction at J. D. Power AIR Social Networking Panel

  1. 1. Social Marketing & Reputation Management An ADP Managed Services Solution
    Ralph Paglia
    Director - Digital Marketing
    ADP Dealer Services
    • 20+ year automotive industry leader in Digital Marketing, Advertising, Lead Managementand dealership CRM process design and execution.
    • 2. Executed Digital Marketing strategy that generated144,000+ leads to single-point Chevy dealer in 2 years.
    • 3. Built dealer team that sold 4,000+ Vehicles to Web Leads in 2006.
    • 4. Worked with Ford in 2008 to develop first Tier 3 Digital Advertising program
    • 5. Managed first retail automotive Behavioral Targeting Digital Ad pilot program while at Courtesy Chevrolet in 2005, 2006 and 2007
    • 6. Started generating Internet leads in 1988 using CompuServe ISP access and vehicle listings on defense contractor BBSs in SoCal
    • 7. CRM, Internet Sales and Marketing Consultant to Ford, Mercedes-Benz, GM, Honda, Toyota, Mercedes-Benz, Hyundai and over 200 dealers.
    • 8. Designed and Implemented prototype dealer installations of the ADP Social Marketing & Reputation Management Solution
    Cell: 505.301.6369 [email protected] www.ADMPC.com
  2. 9. Dealers currently see the Social and UGC Online Landscape as a bewildering array of brands and sites!
  3. 10. ADP SM/RM Solution Component Deployment Example
    www.Ford-Community.com
    Dealer Sponsored Online Community
  4. 11. www.SandersonCommunity.com
    Dealer Sponsored Online Community
    Created and Managed by ADP & Dealer
  5. 12. www.MyJeepCommunity.com
    Dealer Sponsored Online Community
    Created and Managed by ADP & Dealer
  6. 13. www.FordCommunity.com
    Online Dealer Community
    Created by ADP to close DA Contract
  7. 14. Content Drives Traffic and Customer Engagement
    ADPs Social Marketing and Reputation Management Solutions focus on obtaining and serving up highly desirable relevant content.
    Consumer members of Dealership Community
    • Customer Contests and Incentives (UCN example)
    • 15. Advertise syndication brands to attract consumers
    RSS Feeds from OEMs and Enthusiast sites
    • ADP library of feeds catalogued by brand
    Video & Photo Feeds from multiple sources
    • ADP library of Media feeds by brand
    Widgets/Gadgets from multiple sources
    • DealerRater.com reseller agreement
    • 16. Embed selected dealer website content (inventory, specials, etc.)
    • 17. Over 100 Widget Apps available from platform provider
    Dealership Employees
    • Fixed Operations
    • 18. Civic Activities, Fund Raisers, Local Sponsorships,
    Suppliers
    • Every supplier required to have a profile within community
    OEM associates- Car Companies are HIGHLY supportive
  8. 19. SEO Strength of Platform:www.ADMPC.com

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