9. Dealers currently see the Social and UGC Online Landscape as a bewildering array of brands and sites!
10. ADP SM/RM Solution Component Deployment Example www.Ford-Community.com Dealer Sponsored Online Community
11. www.SandersonCommunity.com Dealer Sponsored Online Community Created and Managed by ADP & Dealer
12. www.MyJeepCommunity.com Dealer Sponsored Online Community Created and Managed by ADP & Dealer
13. www.FordCommunity.com Online Dealer Community Created by ADP to close DA Contract
14. Content Drives Traffic and Customer Engagement ADPs Social Marketing and Reputation Management Solutions focus on obtaining and serving up highly desirable relevant content. Consumer members of Dealership Community
Customer Contests and Incentives (UCN example)
15. Advertise syndication brands to attract consumers