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Ralph Paglia Recommended Digital Marketing Strategy

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Automotive Digital MarketingWhere are the best dealers going to get their competitive advantages in 2012 and 2013?

TIPSAutomotive Internet Selling Strategy1999 - 2012Targeting TechnologyWeb 2.0 Engagement ScienceCRM Systems / PeopleShowroom / Service Drive

Targeting TechnologyRevenue RealizationSEAODASMAOVASEA Search Engine AdvertisingODA Online Display AdvertisingSMA Social Media AdvertisingOVA Online Video AdvertisingDigital Advertising Executive Summary

Retargeting ODARetargeting ODASocial Media MarketingMade Possible by the Advent of Customer Engagement on Massive Levels

Social Media MarketingAdvent of Customer Engagement on Massive Levels

8 becomes the content repository and centralized distribution point feeding out across the social web and into the appropriate site profiles and accounts from amongst 300+ that have been set up to date for Penske Automotive Group.9

Articles and content being syndicated out from the hub social network contain references, citations, reviews and a wide range of content that all link back to 10

PhoneFlowPenske Automotive Groups syndicated profiles set up within over 200 of the webs most popular business listing services and online directories such as Google Places, Yahoo Business Listings, Merchant Circle and more serve as a primary driver of inbound phone call traffic to the dealerships sales and service departments.11

Automotive Marketing Principle #1: Stories Sell! (Yesterday, Today and Tomorrow)

Dealer Story, Article or NewsDEALERSHIP SPONSOREDSOCIAL NETWORK(community)

Facebook Advertising?Set Up a Profile for each Dealer/GM/ManagerCreate a Group for your Franchise/BrandCreate a Fan Page for your CommunityPost Links to dealer eCommerce site content itemsRemember the 80/20 Rule of Social Content


Ads were seen 7,201,334 times by Facebook members who live near the dealership

1,730 of those Facebook members clicked on one of the two Facebook display advertisements $1,595.25 spent for the Facebook Ad Campaigns, each customer visit to our community site or Fan page cost 92 cents (CPC).

To show Facebook members our dealership ads each 1,000 times (CPM), cost 22 cents17

Reputation ManagementSocial Media Holds Dealerships Accountable for their Delivery of the Customer Experience

Why is Reputation Management Important to Car Dealers?

Why is Reputation Management Important to Car Dealers?

What Are The Most Successful Digital Dealers Doing Today Tomorrow?Resources and budget for a Complete Digital Marketing Strategy ImplementationTraffic EngagementProcessRevenueRealization

Traffic EngagementProcessRevenueRealization

Dear Ralph,

You cant improve your digital marketing game if you dont know the score. The only way to overcome your competition and increase the ROI of your marketing is to view all your campaign data holistically. Automotive Digital Marketing Resources

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