Royal Enfield introduces the Classic 350 inspired by the Redditch series motorcycles

~ With the Redditch series, Royal Enfield now has nine variants for its Classic 350 range ~

~ Bookings for the Redditch series open on January 07, 2017 at all Royal Enfield stores across India ~

New Delhi, India, December 28, 2016: Royal Enfield, the world’s oldest motorcycle brand in

continuous production, today introduced its popular Classic 350 motorcycle in three Redditch series

variants - Redditch Red, Redditch Green and Redditch Blue. These variants have been inspired by the

paint schemes on 50s-era Royal Enfield motorcycles that were produced in Redditch, UK - the

birthplace of Royal Enfield motorcycles.

Introducing the new Redditch colourways, Mr Rudratej (Rudy) Singh, President, Royal Enfield said,

“Royal Enfield launched the Classic in 2008 based on its popular ‘J2’ model, as our brand has always

taken inspiration from its rich heritage to come up with evocative motorcycles in the modern era. The

Classic then became one of the most loved motorcycles from Royal Enfield. Looking back into our

decades old legacy, we have given Classic a makeover taking cues from the motorcycles produced at

Redditch, Royal Enfield’s birthplace UK. In 2017, we are bringing the Classic 350 in - Redditch Red,

Redditch Green and Redditch Blue that re-imagine shades on our 1950’s motorcycles that first came

out of Royal Enfield plant in Redditch, a town steeped in British motorcycle build tradition. The

introduction of the Redditch series on Classic 350 is a reinforcement of the Classic franchise and its

huge success across all our markets. The Royal Enfield Redditch series will be available at Rs 146093

(on-road Delhi)”

In the 1950’s, Royal Enfield motorcycles were manufactured in its pre-world war era factories in

Redditch, a needle making town located fifteen miles south of Birmingham in UK. The Royal Enfield

Classic introduced in 2008 is designed on the lines of the J2 and it is a tribute to the retro look of

British motorcycles in the post World War II era. The Classic retains the quintessential classic British

styling of the 1950s; simple, harmonious, proportioned and finished. Powered by Royal Enfield’s 350cc

unit construction engine (UCE), front & rear mudguards, the headlight casing, the fuel tank, the oval

tool box, the exhaust fins, the speedometer dials, the single-seat spring saddle, tail light assembly and

the headlamp cap, all these conform to the native imagery of British motorcycles in the aftermath of

World War II. Although the Redditch plant stopped producing motorcycles in 1967, its effect on the

look and feel of a Royal Enfield motorcycle is still distinct even today.

“Apart from the new colous from the 1950’s, the 2017 Redditch series will feature the Royal Enfield

Redditch monogram, first used in 1939 on the prototype of 125cc ‘Royal Baby’, a 2-stroke motorcycle.

The use of the original Redditch monogram makes the Redditch series more special as it revives our

association with the motorcycles produced out of Redditch in that era.” added Rudy

The outbreak of WWII put an end to the production plans of the Royal Baby - the 125cc motorcycles

for the larger public. The Royal Baby was then soon adopted by the British armed forces, in particular,

paratroops. Nestled inside custom-made Royal Enfield parachute cages, these motorcycles, officially

known as the model WD/RE, were dropped into enemy territory to support airborne troops. They

soon earned the moniker, ‘Flying Flea’, painted olive green and proudly wearing their Royal Enfield

tank badge. Subsequent versions of the Redditch monogram were encompassed by the now

legendary Royal Enfield wing design. Series such as the Ensign, Clipper and Crusader, as well as the

2008 Royal Enfield Classic, sported this version of the Redditch monogram either on the engine or fuel

tank.

The motorcycle will be available at an on-road price of Rs 157577 in Mumbai, Rs 147831 in Chennai,

Rs 155456 in Bengaluru and Rs 149340 in Hyderabad.

About Royal Enfield: The oldest motorcycle brand in continuous production, Royal Enfield made its first motorcycle in 1901. A division of Eicher

Motors Limited, Royal Enfield has created the mid-sized motorcycle segment in India with its unique and distinctive modern

classic bikes. With its new manufacturing base in Chennai, India, Royal Enfield is able to grow its production rapidly against a

surge in demand for its motorcycles. With more than 50% growth every year for the last 5 years, Royal Enfield is fast becoming

a very important player in the global mid-size motorcycle market and is working towards re-inventing this space with

motorcycles that are evocative and engaging and great fun to ride.

Royal Enfield’s product line-up in India includes the Bullet, Classic and Thunderbird models in 350 and 500cc displacement

along with Continental GT 535cc café racer and the newly launched purpose built Himalayan powered by the new LS410 engine.

Royal Enfield operates through 17 company-operated stores and 605 dealers in all major cities and towns in India, and exports

to over 50 countries across the world including the USA, UK, several European and Latin American countries, as well as the

Middle East and South East Asia.

Royal Enfield also organizes and supports many motorcycling events and rides globally , more prominently the Rider Mania – an

annual gathering of Royal Enfield riders from all over the world to the lovely beaches of Goa, and the Himalayan Odyssey, the

most arduous motorcycle ride over some of the toughest roads and highest mountain passes in the Himalayas. Royal Enfield

also conducts the popular ‘One Ride’ where people around the world ride out on their motorcycles on the first Sunday of April.

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For further information please contact: Mohit Kharbanda: mohit@royalenfield.com

Shreyas Bhatt: shreyas@eichermotors.com