Self- evaluationPop music video

Audience feedback- Outline The overall feedback on all of my planning was positive however, there is also some improvements the target audience have a suggested I could make.

Feed back on my outline: • Shot lengths – I received feedback from an individual saying they feel the shots may be

too long. I will aim to reduce the length of some of the shots to keep the target audience engaged throughout the video.

• More props – some feedback indicated that I should use more props within my video to make it more conventional and effective.

• Story line – the audience feedback demonstrated that the storyline was good as the target audience are able to relate to it

Feedback on script:• Narrative and artist – the majority made comments stating they think that having

a narrative as well as plenty of shots of the artist will be effective and appealing to them

• Amount of shots – comments were made saying that at the beginning of the video there is too many shots explaining the storyline which is conventional and the target audience will get bored of this

• Locations – the majority said I should consider the locations more to ensure they are all planned and all have potential to be effective

Audience feedback- Script

Audience feedback- Digipak

Feedback on front cover: • Layout – positive feedback was received about the layout, saying it was conventional

and eye-catching for the target audience • Font – the majority liked the colour of the text used on the second draft and also the

fonts used as they are effective• Colour – a negative comment was received about the background colour for the white

text, the box is black but however the target audience feel it looks unprofessional • Logo – the target audience do not like where I have placed the logo on my first draft, on

the cover of the digipak. I now understand I should place this at the back to ensure it is conventional.

Audience feedback- Digipak

Audience feedback on inside of the digipak• Layout – the majority liked the layout of the inside and feel if a lot of effort is put in

then it will be effective• Background – there was comments received saying if the background of each image

is not thought about so they contrast well it will not be effective • Images – another individuals likes the idea of having four smaller images rather than

one large image as it helps them identify the band members

Audience feedback- Digipak

Feedback on the back cover of the digipak• Colour – the target audience do not find the colours I have used effective as they are

not eye-catching. I will have t consider this when making my final product • Sizes – I received feedback saying that the logo and barcode look out of place, I

assume this is due to their large size so when making my final product I will reduce the size of these

• Layout – the majority like the layout so I will not change the layout as it is conventional and follows the route of the eye so is therefore eye-catching

• Font – the majority didn’t like the colour of the font of the text therefore I will find a new font and colour for my final product to ensure that the colours contrast well and the font is eye-catching and intriguing

Audience feedback- Magazine advert

Feedback on magazine advert• Background – the background received negative comment due to the

colour as it is unconventional and does not contrast well with the other colours used, there I will have to consider this when making my final product

• Colours – the colours of the fonts are not appealing to the target audience so I will have to change these for my final product

• Fonts – the individuals giving feedback suggested that the fonts used were not eye-catching and it is not obvious what the more important text is and what is the least important text

• Strength – one strength that was mentioned is that I have used a black box to place all the text on the target audience liked this, they feel it is conventional and makes the text stand out which is important.

Comparisonof planning with relevant professional products

Front cover of digipak comparison Similarities• Layout – both my draft and the professional cover follow the route of the eye.They both have the main image taking up the majority of the cover and the text place at the bottom in the centre, this is good as it is does not contain any unneeded information and provides the target audience with what they want in a logical order. • Image – the professional product uses a close up for the image, this is what I

intended on doing with my final product. This is conventional as it is eye-catching and identifies the artist. • Text – my second draft demonstrates the fonts and colours which I plan on using,

the larger text stating the name of the band is similar to the professional product as the name of the artist is also in a larger font than album name.

Differences • Colour – on the professional product the colours used for the fonts are gold and

white, I have chosen to use a dark red colour along with white. Both the professional and my product have white backgrounds and this therefore contrasts well with the font colours.

The gold and white used on the professional cover signifies wealth and innocence, where as the colours on mine signifies willpower and innocence. This demonstrates how both products are conventional for the genre.

Back cover of digipak comparison

Similarities• Layout – both the professional back cover and my draft have the majority of

the information places in the middle section. Including, song names, album information, contact information, logo and a barcode.

This is eye-catching for the target audience and layouts out the information in a logical order. • Text – on both back cover the larger text is the song names, this is because

this is the main information the audience want from the back cover and therefore the most important. This follows throughout the back cover for example the album information is in the smallest font because the target audience find this less interesting.

Differences • Colour – the background colour of the professional product is white,

connoting innocence, this contrasts well with the white used on the front. However I have decided to use a dark red background as this contrasts well with the dark red which I have used on the front.

Inside of digipak comparison

Similarities These two inside panels do not have many similarities, however they both have an image. A wide shot has been used on the professional product however I plan on taking four close ups and making a collage, both of these are conventional as they identify the artist to the audience.

Differences The background of the professional product has roses on which is conventional as it connotes loves, however intend on have more of a plain background to appeal to the target audience.

How will I achieve a level 4

On my print production tasks: • I have used lots of conventions when the layout and page design is concerned,

ensuring that all my layouts follow the route of the eye and the design is appealing to the target audience but still includes all the information needed.

• I have use a variety of fonts, and font sizes• I have used an appropriate integration of illustration and text• I have thoroughly thought about the framing of each shot of the images and

intended on using a range of shot types and angles for my print products• When taking my image I will think about mise-en-scene including the lighting

and the costumes, I will ensure they are conventional• I will finally manipulate images to ensure they fit to the correct size and still

remain conventional, demonstrating a good use of ict skills.

How will I achieve level 4

In my video production• I will demonstrate excellence in the creative use of the technical areas• My shooting material will be appropriate, including a controlled use of the

camera, I will pay attention to the framing of each shot, use a range of shot types as well as paying attention to the mise-en-scene and ensure it is conventional at all times.

• I will make good use of editing, through making selective and appropriate use of shot transitions, captions and other effects.

• I will also record and edit sound and images appropriately throughout. • I will ensure that all of the transitions I use fit well with the music.• Throughout editing my shots together I will ensure the shots are the correct

length to keep the audience intrigued. • I will finally use a range of shot types, angles and props to ensure my

production is effective and appealing.