REIMAGINING THE AUTO INDUSTRY

KEY AREAS OF INNOVATION

ON-DEMAND

The future evolution and simultaneous convergence of powertrain technologies, lightweight materials, advances in connected vehicles, shi�s in mobility preferences, and the emergence of autonomous vehicles are the most effective growth strategies to broaden and reimagine the automotive industry’s focus beyond

just products.

The idea of shared mobility as a means of efficiency seems to be especially popular with millennials (42% of which

frequently use multiple transportation options).

CONVENIENCE

SAFETYSafety in cars that can

communicate with each other and with the world at large will not

only make travel more efficient, but also more connected and

secure.

Current disruption in the automotive market is filled with new-age consumer expectations

and competition to not just deliver a good driving experience, but

also an enhanced experience that provides important safety and

navigation features.

EFFICIENCYWith continued technological

advancements, hybrid, plug-in hybrid, electric, and fuel-cell vehicles have become more

mainstream.

Biometric access will likely soon be provided with unique fingerprint or retina scan.

MIT is currently developing tattoos

that will connect with mobile

devices to control the device.

Connected technology helps to identify the seat settings, climate settings, music preferences etc.

A connected vehicle tells you the price of gas, provides you the

weather report and navigates

directions.

It allows you to make calls, sends voice-recited text messages, and reports on traffic issues.

The utilization of smartphones allow cars to

communicate with other cars

and with physical locations

(businesses).

of vehicle owners desire the most innovative safety features.

Blind spot, forward collision, adaptive cruise, lane departure warning, and automatic braking are some of the key features.

Heads-up-display (HUD) will actually be able to display speed and objects on the road or in your blind spot.

Improved GPS in smartphones and cars means better navigation options.

Manufacturers like Tesla are generating interest in using

electric power sources as a way to lower emissions.

Fuel-cells are getting a huge second look because they are

environmentally friendly.

It will be more than 20 years before solar vehicles are ready for the consumer market and mass

consumption.

Carbon fiber is expected to go mainstream in automobiles by

the mid-2020s.

On a global scale, 35% of millennials are willing to share a car.

An estimated 112 million vehicles will be purchased by 2025, with emerging markets dominating the future growth of the automobile business.

Services that provide ease of use and accessibility will continue to grow.

Ride-sharing in emerging markets like China and India will provide the automotive industry with future growth by lowering pollution.

DRIVING THE FUTURE

The auto industry will change and continue

to have new competition from

high-tech companies.

Our vehicles will become smarter,

better connected, and, eventually

self-thinking.

An estimated 112 million vehicles will be

purchased by 2025.

Auto leaders who begin looking at emerging and

developing markets stand to take a slice of 2030’s

estimated 1.5 trillion-dollar market.

The connected car will also be able to monitor passengers’ health.

The systems that monitor the driver are currently in concept or testing phases.

40%

35%

THE AUTOMOTIVE

TECHNOLOGIESDriving Convenience,

Safety & Efficiency

Our smartphones play the biggest role in the development of the auto industry with

72% of smartphone usersfinding value in a connected vehicle solution.

Technological advancements, government mandates, consumer trends, and emerging markets will continue to drive evolution in the auto industry.

Ten years from now, cars will be dramatically different. The automotive

future stems from tech-enabled convenience, safety, and efficiency.

For our recommendations on how to ride the evolution of the automotive landscape, download our report on the same topic at

sapientnitro.com/insights