www.tvsmotor.in

STUDENTS NAME-NEERAJ NAGORI

SIJO JOHN

PGDM 12-14

IILM ACADEMY OF HIGHER LEARNINGJAIPUR

INTRODUCTION

TVS Motor Company Limited is

the Fourth largest two-wheeler

manufacturer in India. It is the

flagship company of the TVS

Group employing over 40,000

people with an estimated

15 million customers. It

manufactures Motorcycle, Bikes,

Scooters, Mopeds and Auto

rickshaws.

www.tvsmotor.in

HISTORYTVS Motor follow its origins back to

the entrepreneurial spirit of Trichur

Vengaram Sundaram Iyengar who

gave up lucrative careers in

the Indian Railways and in banking to

set up his own business. He began

with Madurai's first bus service in

1911 and founded T.V.Sundaram

Iyengar and Sons Limited. When he

died in 1955 his sons took the

company ahead with several forays in

the automobile sector.www.tvsmotor.in

MISSION

“TVS are committed to being a highly

profitable, socially responsible, and

leading manufacturer of high value

for money, environmental friendly,

personal transportation products

under the TVS brand, for customers

in Asian markets and to provide

fulfillment and prosperity for

employees, dealers & suppliers”.

www.tvsmotor.in

VISION

TVS Motor - Driven by the customer 

“TVS Motor will be responsive

to customer requirements consonant

with its core competence and

profitability. TVS Motor will provide total

customer satisfaction by giving the

customer the right product, at the right

price, at the right time.” 

www.tvsmotor.in

MANUFACTURING EXCELLENCE

1. The Total Employee Involvement

2. Daily Work Management

3. The Inspiration Moment

4. The Total Quality Management

1. Excellent R&D, and wide variety of products in every segment

2. Excellent distribution and good number of service centres

3. TVS Group has over 40,000 employees and a customer reach over 15 million

1. Absence in the Premium Bike Segment.

1. Two-wheeler segment is one of the most

growing industries.

2. Export of bikes is limited

THREATS

WEAKNESSSTRENGTH

OPPORTUNTIES 1. Strong competition from Indian as

well as international brands2. Dependence on government policies

and rising fuel prices.

SWOT

COMPETITORS

1. Hero Motocorp

2. Honda

3. Bajaj

4. Yamaha

5. Suzuki

BRAND AMBASSADOR

VIRATKOHLI

BRAND AMBASSADOR

ANUSHKA SHARMA

BRAND AMBASSADOR

DHONI

PRODUCTS

1.Sales Executive

2.Area Manager

3.Territory Manager

4.SAP FICO Consultant

5.Assistant Manager

6.Brand/Product Manager

7.Network Manager

THANKS