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Experience New Volkswagen Polo On your Mobile

Volkswagen polo

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Page 1: Volkswagen polo

Experience New Volkswagen Polo

On your Mobile

Page 2: Volkswagen polo

Campaign Details

• Client: Volkswagen • Brand: New Volkswagen Polo • Campaign duration: 10 May 2010 to 08 June 2010 • Location: Airports in: Bangalore, Delhi, Mumbai,

Hyderabad, Chennai• TG: Frequent flyers

Page 3: Volkswagen polo

Marketing Objective

• To create awareness about the ‘Polo’ model at a low cost to the customers who were on the move

• To enable Users carry with them a great experience of the car

• To dramatize the USPs of the car using innovations that stand out from the clutter

Page 4: Volkswagen polo

Situation Analysis

• The launch of POLO in the Indian market was an important milestone in expanding the Volkswagen brand in India

• Thus it was essential to create a direct connect with the potential audience

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Our Solution• TELiBrahma deployed BluFi at leading airports

of Mumbai, Delhi, Chennai, Hyderabad and Bangalore

• People were educated to Turn ON their mobile Bluetooth through standees and visual displays to get relevant information about the car.

• The content was customized for each handset ensuring maximum brand impact.

• Blackberry users could experience the new Volkswagen Polo by downloading the application from the link http://blufi.mobi/newpolo

• WAP link for blackberry users was popularized through Ambient Media

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Snapshots of the Activations

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Mobile Brochure

Brochure Homepage

Exterior

Interior

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Dealer Locator Test Drive

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• Activity was a huge success and achieved a large number of user base and 50,000+ downloads for the brand content in just a month• The communication provided rich media content from Polo @ zero cost to consumers• Users could access an exclusive mobile application that had all details like design, technical specifications, dealer locations, test drives etc.• All this provided rich content enabling clutter free brand communication to the passengers waiting in the lounge• This campaign paved the way for Volkswagen Polo to go many miles into the Indian markets

Results & Achievements

Page 11: Volkswagen polo

Thank you