006 june 2014 write me a review

www.BeyondIndigoPets.com

While we wait for the webinar to begin…If you cannot hear me speaking…• Type me a message in the chat window

(lower right hand portion of the screen)• If you are using your phone, be sure you

enter the audio code

http://www.beyondindigopets.com/


Upcoming Veterinary Webinars: They’re FREE!Sign up at beyondingopets.com

Making Print Materials Work for youJuly 9, 2014 – 11:00-11:30am CST

As you begin your digital marketing journey, you are probably looking more at ways to connect and engage with your clients online. But did you know that you can use traditional marketing approaches to supplement your digital marketing? In this free, 30 minute webinar by Beyond Indigo, you'll learn how to incorporate business cards, signs, brochures, and more into your digital marketing strategy!



BeeFree Cloud-Based Softwarewww.beefree.beyondindigopets.com/webinars.html

Beyond Indigo is excited to announce the launch of BeeFree, a new division of Beyond Indigo that offers cloud-based software for veterinary professionals. This system has been used in Australia for the

past seven years. All information is available in real time Can be used on any Internet-connected

device.

http://beefree.beyondindigopets.com/





Check Out Beyond Indigo Past Webinarswww.youtube.com/user/beyondindigopets

Website Essentials

EASY SEO-BECOME AN AUTHORITY

What is Being Said About

Your PracticeIs Your Veterinary Practice

Pinteresting?

It’s Better With Blogging Why Should Worry

About Online Reviews



Write Me a Review!

Ann PearsonORM [email protected] 877-244-9322 ext 322

mailto:[email protected]



Objectives

Discuss:Why you need new reviewsHow to ask clients for reviewsStrategies for getting startedHow Beyond Indigo can help



Why do you need current reviews?




Online ReviewsUpwards of 85% of consumers

research businesses and products online

Ipsos Open Thinking Exchange survey: 84% of consumers aged 18-34 influenced by online reviews

Caring.com survey: 550% more inquiries!!




We have choices




Why settle for less?



How to ask clients for reviews



How Should I Ask Clients for Reviews?

Approach your clients as someone needing their help and partnership.

Goal is to generate more reviewsAsk 10-20 clients per weekReceptionists – Flag appointments with positive

clientsEmail campaignsAvoid surveys

Let’s look at a scenario example…



Asking For Reviews Scenarios

Trixie Woo is looking great and I think the plan we made will have the Flop Bot under control nicely! Is there anything else with which I can help you today?




No, I think we are all set!




Great! Then I’d like to ask for your help. Our hospital has been working to make sure we are offering the best possible care for pets.

Do you spend time online?




Yes, I’m on Facebook all the time!

Great – What I’d like to have you do is to write an online review for us. Here are some instructions on how to get to our website review page. Online reviews help others find our website and help others find the veterinary clinic that will best fit their pet’s needs.

OR…




No, I just don’t feel comfortable on a computer.

I can certainly understand that! I don’t have much time to be on the computer either! If you do find you are online in the future, please consider leaving us a review.




No matter which way the conversation goes… I really appreciate you

doing this for us. Please be sure you let us know if there is anything we can do better – we want to make sure we are constantly improving and meeting needs.




You would use a similar process to create a scenario for a technician or receptionist:Look for a lead in question to askMake your requestHave a plan of escape



Strategies for Getting Started



Strategies for Getting Started

Start asking in person Start asking via email Consider offering an incentive – keep it small

and indirect Monitor new reviews Respond to new reviews



How Beyond Indigo Can Help



How can Beyond Indigo help?

Claiming, updating, tracking, and responding to reviews can be very time consuming.

Beyond Indigo offers several types of supportive programsORM ProgramsReview Monitoring

Contact us for more information!



Recap

Today we discussed:Why you need to have online reviewsHow to ask in person for reviewsStrategies for getting started growing your

online reputation



THANK YOU for attending!

Ann PearsonORM [email protected] 877-244-9322 ext 322

mailto:[email protected]


Business

006 june 2014 write me a review