Embed Size (px)
DESCRIPTION
Citation preview
1 Million PageviewsOn a Small BudgetWill Chen – Wise Bread.com
2
Wisebread.com/fincon11
DownloadPresentatio
TranscriptAction Pla
4 Cs of Blog Marketing
3
4 Cs of Blog Marketing
4
Clock Management How to become 43 times more efficient with your
time.
Community Building Discover the next Trent or JD before they become
super stars.
Content How to produce better content than the pros.
Confidence Immediately double your opportunities.
5
Clock ManagementHow much time should I spend on
marketing?
6
Sit back and relax… 50% of your time on marketing
7
Are you f*@%ing serious?
Who are you competing with?• Content farms — Demand Media 6000+ articles a day
at $15 a post.
• Big Corp. & MSM — Spending millions to acquire and market blogs.
• Journalists — Unemployed ones are becoming great bloggers.
• Other bloggers — barriers of entry are lower than ever before.
• Other platforms — Twitter, Facebook, Tumblr.8
9
How do you start your day?
Templates = Time MachinesLet’s look at a simple weekly email
• 1 standard email = 5 minutes every week.
• In 5 years = 1,300 minutes (21 hours)
What if you developed a template?
• Writing a template = 30 minutes
• 30 minutes saving you 1,300 minutes a 43x return
• If shared with 2 other people in the company = 64.5 days saved, 130x return
10
Templates = Time MachinesIf you don’t have a template
• Cannot take vacation.
• Cannot train new staff.
• Cannot sell company.
Action steps!
Develop a list of tasks (no matter now small) you do on a weekly basis.
Develop a template every day. Make it your top priority.
Keep track of your template ROI.
11
4 Cs of Marketing
12
Clock Management How to become 43 times more efficient with your time.
Community BuildingDiscover the next Trent or JD before
they become super stars.
Content How to produce better content than the pros.
Confidence Immediately double your opportunities.
13
“Skate to where the puck is going to be”
14
Higher ROI targeting future stars
Where the puck are they?
15
How we find rising stars
No time to do the analysis yourself?
Subscribe to Wise1000 Newsletter for weekly list of top 30 fastest growing and falling blogs.
Go to:
Wisebread.com/wise1000subscribe
16
17
4 Cs of Blog Marketing
18
Community Building Discover the next Trent or JD before they become moguls.
Content How to produce better content
than the pros.
Watching trendsCatching brilliant ideas
Confidence
19
On Super Bowl Sunday search for “seven layer dip” went up 1,360%
20
6 inches rule
4 Cs of Blog Marketing
21
Clock Management How to become 43 times more efficient with your time.
Community Building Discover the next Trent or JD before they become super stars.
Content How to compete and beat the pros.
Confidence Immediately double your
opportunities.
22
Reverse pitch everyone
This is the Best Slide EverWhy you don’t have confidence
• Parents taught you to value humility.
• Sales people are grease balls.
• Fear of public speaking, contacting people, raising expectations.
How to turn on your confidence
You help people save money. You’re doing THEM a favor.
“I’m really good at…”
Is it going to eat you?
23
4 Cs of Marketing
24
Clock Management Become 43 times more effective by using
templates.
Community Building Find the new super stars with science, then meet
them in person.
Content Tracking trends and never lose brilliant ideas.
Confidence Reverse pitch everyone you meet.
25
T h e E n d
26
Wisebread.com/fincon11
DownloadPresentatio
TranscriptAction Pla
Thank you for your questions!
27
Afford AnythingBargain BabeCredit Card ForumFinancial MentorFree Money Finance
Invest it WiselyLaid TradesLazy Man and MoneyLeave Debt BehindMaximizing Money
Millionaire ManMoney Smart LifeMoolanomyRetire by 40Smart On Money
The Financial BloggerThe Financial LiteThe Wisdom Journal
Q&A
28
“What's been the best way to turn first time visitors to repeat visitors?”
— Ben, MoneySmartLife.com
“What is the best way to keep visitors on your blog once they discover it?”
— Mike, TheFinancialBlogger.com
5 Formatting Tips From the ProsFormatting tips we learned from About.com
1. Link to best related article in first paragraph.
2. Write short sentences that are easy to scan.
3. Use bullets, bold text, and highlighting to make your point.
4. Limit to one idea per paragraph.
5. Strong call to action at the end that identifies clear benefits. For example:
Increase pageviews by 20%
Click on wisebread.com/fincon11 and download your marketing action plan!
29
Credits
30
Photos Half a Pizza by Wanpark2. Where the Puck is Going by Clydeorama. Warm Coffee = Warm Feelings by Zavarykin Sergey. Socal Meetup by Scott Huber of Adaptu. Judo Flip by Jose A Dianes. Cake is a Lie by Maako Tazawa. Girl and the Sea by Manel Gutierrez. Curtains by Jamie Hladky All other photos from istock.
Special thanks to Accounting services — Costa Grand. Legal advice — Dewey, Cheetham & Howe. Dessert Chef — Tyra Meesu. Animal Control Officer — Turner Luce. General Awesomeness — Ashley Jacobs
