10 Clever Ways to Boost Ecommerce Store Sales
So, you are going to setup your own ecommerce store? Yes, of course you do, as many
ecommerce platforms like Shopify nowadays make it easy for everyone to create ecommerce
store with ease.
Online shopping is not only increasing, but it is turning into every consumers preferred method
of spending, as 71% of shoppers believe they will get a superior deal online, than they will in
stores. If you have decided to defeat through the eCommerce waters, keep on a reading!
To make money online, there is no other better and easy way than creating ecommerce store.
But wait, just creating a store is not worth if its not generating enough sales. You have to do a
lot of efforts to make your store goes to a number of people that eventually helps in increasing
your traffic as well as boost sales.
Today, in this post, I am going to discuss ten great ways that help you generate sales for your
1) Paid Traffic
If done properly, Paid Traffic is one of the great way to generate ecommerce sales. Its quite
expensive and many people spend a lot in it but not get satisfactory result.
You thought if this doesnt provide good returns, then why I am suggesting it to you? But, as I
already told you that if you do it properly, it will definitely take your business to the new heights
The people or businesses those who was failed in Paid traffic be likely to make common newbie
mistakes that leads in no success. So, here I am discussing some things that you need to protect
your ecommerce business and get success with Paid Traffic.
The most common mistake people make when they start paid traffic is that they spend a lot of
money in first time as they thought spending big money brings big result. But, this is not true.
Firstly, spend small amount and see the results.
Dumping a lot of money in the campaign is something like killing the goose that lays golden
eggs. Start with not more than $50 because there is no any surety of the success of your Paid
If you invest lots of capital in first campaign and it will not work, then you get a huge loss. On the
other hand, if you spend less amount, you can again create another campaign.
Other than this, if you still wish to spend some good amount, then dont invest all your money
on a single campaign. Create multiple campaigns and devote certain sum of capital in each and
every campaign. This help you keep track of the campaign that brings traffic, and also those which
doesnt provide any result.
When you spot this difference, you can start spending on the campaigns that give you positive
With right campaign, you will know your right audience, which increase the chances of enhanced
Another method to find out the right customer is to send surveys to them via email if you have
an email list of all customers. Add coupon code or some prize for the customers who will
complete those surveys. This way, customers will send you the survey and you will get to know
your right audience.
Make use of Social Media Platforms
Now, the next method to generate sales with Paid Traffic is use social media platforms- Facebook,
Twitter and Instagram.
Each platform work in a different way, so lets discuss each one and see how the platform help
in driving traffic as well as sales.
There is not enough information available for Twitter, so lets start first with Twitter:
Here, I will going to discuss the process of creating Twitter ads.
1) Open the link business.twitter.com and click on Twitter ads button.
When you click on this button, a new page comes in which you have to select your country and
permanent time zone to continue. After selecting click on Permanently save these details
Next step is to select the objective of your campaign you wish to create. Select from the list and
After this, you will be taken through the setup process for you ad. The process contains 4 steps
Overview, Audience, Budget and Creatives.
In overview section, give a name to your campaign and select the time when you want to run the
In audience section, select the location that best represents your target customers.
When you select the country, for example you select United States, then twitter will show you
the estimated audience size of your selected location.
Select the gender based on the products you are promoting in this campaign.
Select the language to ensure that ads are shown to people who understand the selected
Now you need to select devices and platforms. If you are selecting mobile devices, then make
sure your website is responsive that run properly on all selected mobile devices.
No need to select Target new devices at this moment.
Now, the next and most important option in Audience section is Select Additional Audience
Here are several options that help you target audience. Keywords option let you target the user
who use your selected keyword.
When you enter your keyword, you have the option to decide what twitter will do with the
keyword you selected.
For example, I want to sell Leather wallet. I can choose the keyword and also decide that I want
all variations or similar versions of it to be targeted with Broad match, Any Order.
Phrase Match option facilitates you to target the phrases of your selected keyword.
With Exact Match option, the keyword you selected will be targeted exactly as it written.
By using Negative Match keywords, you can do the same in reverse. Here you can eliminate
the keyword you selected.
You can see what would happen if you choose Negative Phrase
Negative Exact avoid the searches that have no other word than the keyword.
After selecting the keyword with suitable option, Twitter will tell you the global daily volume of
Tweets containing each keyword.
Add Followers Option help you target the users of Twitter who have similar interests regarding
your selected keyword.
Add Interests Option let you target the users who are interest in the category you add select
Add Tailored Audiences help you target the list of all your current customers as well as
prospective buyers who have already visited you store.
With Add TV Targeting Option, you can target the audience who are engaged with the TV
programs or advertisement in specific market.
You can target specific shows too with Add Shows option. For example, for my keyword
Leather wallet I will target television shows based on Mens Fashion or Accessories.
Add the networks as well as genres facilitate you to target the users based on network and
different kinds of genres.
Pick the genre from here:-
Add Behavior Option help you target the audience based on their online as well as offline
With Event Targeting Option, you can target your ad based on global or regional events.
Other than this, you can also limit your targets by eliminating tailored audience and behaviors.
As I already told you, the better you sense your target audience, the better you take advantage
of these features.
Set your daily budget or the total budget of the entire campaign. When you select the total
budget, you will see the estimated reach on right side.
With this, you can see the potential of you market as it show 645K as estimated reach and 1M
as targeted audience. This way you can easily get the users or audience that will convert.
In Creatives, you need to create a new tweet or you can also select a tweet from the existing
If you are creating or composing a new tweet, then make sure you add fresh and engaging
content in it that catch the attention of customers towards your tweet and ultimately on your
Other than this, if you are using the tweet from the existing tweets, then make sure you add call-
to-actions in it, which will eventually help you boost brand awareness.
If you wish to make the most of the influence of your tweets, do add your website card. It will
facilitate you to add a bigger clickable image with your tweet.
Now, the last step is to make the payment and launch your Twitter ad. This way, you can make
use of Twitter ads to drive traffic and generate traffic.
Next social media platforms are FACEBOOK & INSTAGRAM. Lets cover these 2 also-
Facebook and Instagram both are two different platforms, but as Facebook owns Instagram, you
will create the Instagram Ads inside the Facebook Ad manager.
Setup Lookalike Audience
Based on audiences that are similar to the ones youre already targeting or serving, Facebook will
show your ads. This will be done because you create something known as a Custom Audience.
Facebook will then evaluate that Custom Audience and target other people on Facebook who
share similar behaviors. This diminishes the amount of time you have to spend adjusting targeting
settings, while also facilitate for your ads to be shown to the right audience.
Facebook will need to investigate your website visitors or even just a list of clienteles you have
in your possession to create this audience.
If you wish to create Lookalike Audience, go to this link
When you reach to this page, you will see 3 kings of audience here- Custom Audience, Lookalike
Audience and Saved Audience.
For lookalike audience, first you need to create Custom Audience. Click on Create a Custom
Audience option first. After this, select your Source Audience.
If you wish to make Website Traffic as your source audience, then you need to install Facebook
Pixel for this.
I have already covered in detail- How Facebook Advertising Pixels Helps in Creating High
Converting Ad Campaigns? So, lets take a look and see how you create ad campaigns with
Facebook advertising pixels.
Other than this, if you want to use people on your email list, select the Customer List option
and continue. You can upload the list from you PC, copy paste it and also import the list of
customers from Mail Chimp.
After uploading the list, now you can create Lookalike Audience by clicking on Create
After clicking, choose the audience you have created as custom audience and country.
Keep the audience size near 1% for now, as this will make sure that the targeting is fairly tight.
2) Boost Trust within Your Funnel
Improving trust within your funnel is another method you can use to boost your sales. It sounds
complicated, let see how we can make it happen.
When a user buy any product from your site, the process will be like this:-
View Product page Add product View Shopping Cart Go through Checkout Process
To enhance customer trust, you need to add advanced things to your product page. As if you
increase customer trust, it will eventually enhance your conversion rates.
Some of the things to add on product page with the intention of boosting trust are as follows:-
1) Quick & Handy Checklist
Many will be hesitant to buy from an ecommerce store they have never heard of. You have a
chance to establish trust from the beginning via your advertising. A well designed ad can help
establish a great first impression.
But, here are a few quick and handy tips and things you may want to mention in your advertising:-
a) Mention total number of orders shipped.
b) Include customer service hours.
c) List the phone numbers.
d) Mention the number of customers served.
e) Use a solid domain name.
f) Include trusted since xxx (for e.g. Trusted since 1990).
g) If you are a verified reseller of a brand, include this fact.
h) If you take PayPal as a payment method, do mention it.
i) If you have been quoted in a credible publication, show that quote.
j) If you are on Stella service, mention your ranking. In addition, also add a link to that rating.
2) Add Product Reviews
With this, you can provide a social proof of how good your products are to the customers. This is
important because 77% users check product reviews before buying any item.
Make use of only high quality ecommerce images.
A photo of your staff in your About us page can help. If you were previously a founder of another
company or worked for a well-known company, do mention it clearly.
5) Though Leader
Educate users on your products. Being a thought leader can be beneficial.
6) Live Chat
Live chat feature gives customer a feeling that you are a genuine seller and also help them to
clear their queries/concerns right away.
7) Trust Badges
Just about, 17% of users who abandon their carts have payment security concern. So its a very
god and beneficial option to add a trust badge on your site. Other than this, if you are a member
of Better Business Bureau, post your grade (badge) on your website.
8) Add Testimonials
Testimonials are probably one of the best forms of Social proof. If you properly make use of them,
they provide you website visitors with the comfort that they need before they click on the buy
Make your contact info clear. You may even want to put it at the bottom of every page.
Return policy/ other policies easy to find.
11) After They Put Items in Cart
Now they have put items in their cart. You have a visitor with intend to buy. They are so close to
becoming a customer, but how do you assure them through the checkout process and complete
the sale? Here are some tips:-
a) Mention the number of order shipped.
b) Get an SSL certification to make sure you have https.
c) List the phone numbers
d) Show a delivery date and not the shipping date.
e) Security badges like McAfee Secure, VeriSign etc.
f) Show where your shipping facility is. People may like to know from where their products
3) Make your Checkout Process Easy
Third option to generate sales is to make your checkout process simple.
People usually find it irritating to sign-up, verify email address and mobile number and so many
other formalities for buying the product they need. So, always try to make your checkout
procedure simple and smooth.
1. Dont need registration to shop
Your customers are here to buy, not fill out forms. Make sure that the registration is done during
the checkout process and not before and definitely not before a visitor places products into
their cart. Sign-up forms are obstacles because they take time and efforts to fill in.
By moving these obstacles further down the line you enhance the chance of your visitors
becoming paying customers. This is because they have already spent time shopping so they are