10 clever ways to boost ecommerce store sales

  • Published on

  • View

  • Download

Embed Size (px)


  • 10 Clever Ways to Boost Ecommerce Store Sales

    So, you are going to setup your own ecommerce store? Yes, of course you do, as many

    ecommerce platforms like Shopify nowadays make it easy for everyone to create ecommerce

    store with ease.

    Online shopping is not only increasing, but it is turning into every consumers preferred method

    of spending, as 71% of shoppers believe they will get a superior deal online, than they will in

    stores. If you have decided to defeat through the eCommerce waters, keep on a reading!

    To make money online, there is no other better and easy way than creating ecommerce store.

    But wait, just creating a store is not worth if its not generating enough sales. You have to do a

    lot of efforts to make your store goes to a number of people that eventually helps in increasing

    your traffic as well as boost sales.

    Today, in this post, I am going to discuss ten great ways that help you generate sales for your

    ecommerce store.

    1) Paid Traffic

    If done properly, Paid Traffic is one of the great way to generate ecommerce sales. Its quite

    expensive and many people spend a lot in it but not get satisfactory result.

    You thought if this doesnt provide good returns, then why I am suggesting it to you? But, as I

    already told you that if you do it properly, it will definitely take your business to the new heights

    of success.

    The people or businesses those who was failed in Paid traffic be likely to make common newbie

    mistakes that leads in no success. So, here I am discussing some things that you need to protect

    your ecommerce business and get success with Paid Traffic.

  • The most common mistake people make when they start paid traffic is that they spend a lot of

    money in first time as they thought spending big money brings big result. But, this is not true.

    Firstly, spend small amount and see the results.

    Dumping a lot of money in the campaign is something like killing the goose that lays golden

    eggs. Start with not more than $50 because there is no any surety of the success of your Paid

    traffic campaign.

    If you invest lots of capital in first campaign and it will not work, then you get a huge loss. On the

    other hand, if you spend less amount, you can again create another campaign.

    Other than this, if you still wish to spend some good amount, then dont invest all your money

    on a single campaign. Create multiple campaigns and devote certain sum of capital in each and

    every campaign. This help you keep track of the campaign that brings traffic, and also those which

    doesnt provide any result.

    When you spot this difference, you can start spending on the campaigns that give you positive


    With right campaign, you will know your right audience, which increase the chances of enhanced

    ecommerce sales.

    Another method to find out the right customer is to send surveys to them via email if you have

    an email list of all customers. Add coupon code or some prize for the customers who will

    complete those surveys. This way, customers will send you the survey and you will get to know

    your right audience.

    Make use of Social Media Platforms

    Now, the next method to generate sales with Paid Traffic is use social media platforms- Facebook,

    Twitter and Instagram.

  • Each platform work in a different way, so lets discuss each one and see how the platform help

    in driving traffic as well as sales.

    There is not enough information available for Twitter, so lets start first with Twitter:

    Here, I will going to discuss the process of creating Twitter ads.

    1) Open the link business.twitter.com and click on Twitter ads button.

    When you click on this button, a new page comes in which you have to select your country and

    permanent time zone to continue. After selecting click on Permanently save these details

  • Next step is to select the objective of your campaign you wish to create. Select from the list and


  • After this, you will be taken through the setup process for you ad. The process contains 4 steps

    Overview, Audience, Budget and Creatives.


  • In overview section, give a name to your campaign and select the time when you want to run the


    (B) Audience

    In audience section, select the location that best represents your target customers.

    When you select the country, for example you select United States, then twitter will show you

    the estimated audience size of your selected location.

  • Select the gender based on the products you are promoting in this campaign.

    Select the language to ensure that ads are shown to people who understand the selected


    Now you need to select devices and platforms. If you are selecting mobile devices, then make

    sure your website is responsive that run properly on all selected mobile devices.

  • No need to select Target new devices at this moment.

    Now, the next and most important option in Audience section is Select Additional Audience


  • Here are several options that help you target audience. Keywords option let you target the user

    who use your selected keyword.

    When you enter your keyword, you have the option to decide what twitter will do with the

    keyword you selected.

    For example, I want to sell Leather wallet. I can choose the keyword and also decide that I want

    all variations or similar versions of it to be targeted with Broad match, Any Order.

  • Phrase Match option facilitates you to target the phrases of your selected keyword.

    With Exact Match option, the keyword you selected will be targeted exactly as it written.

  • By using Negative Match keywords, you can do the same in reverse. Here you can eliminate

    the keyword you selected.

    You can see what would happen if you choose Negative Phrase

    Negative Exact avoid the searches that have no other word than the keyword.

  • After selecting the keyword with suitable option, Twitter will tell you the global daily volume of

    Tweets containing each keyword.

    Add Followers Option help you target the users of Twitter who have similar interests regarding

    your selected keyword.

  • Add Interests Option let you target the users who are interest in the category you add select


    Add Tailored Audiences help you target the list of all your current customers as well as

    prospective buyers who have already visited you store.

  • With Add TV Targeting Option, you can target the audience who are engaged with the TV

    programs or advertisement in specific market.

    You can target specific shows too with Add Shows option. For example, for my keyword

    Leather wallet I will target television shows based on Mens Fashion or Accessories.

  • Add the networks as well as genres facilitate you to target the users based on network and

    different kinds of genres.

    Pick the genre from here:-

  • Add Behavior Option help you target the audience based on their online as well as offline


    With Event Targeting Option, you can target your ad based on global or regional events.

  • Other than this, you can also limit your targets by eliminating tailored audience and behaviors.

    As I already told you, the better you sense your target audience, the better you take advantage

    of these features.

    (C) BUDGET

    Set your daily budget or the total budget of the entire campaign. When you select the total

    budget, you will see the estimated reach on right side.

  • With this, you can see the potential of you market as it show 645K as estimated reach and 1M

    as targeted audience. This way you can easily get the users or audience that will convert.


    In Creatives, you need to create a new tweet or you can also select a tweet from the existing


  • If you are creating or composing a new tweet, then make sure you add fresh and engaging

    content in it that catch the attention of customers towards your tweet and ultimately on your


    Other than this, if you are using the tweet from the existing tweets, then make sure you add call-

    to-actions in it, which will eventually help you boost brand awareness.

    If you wish to make the most of the influence of your tweets, do add your website card. It will

    facilitate you to add a bigger clickable image with your tweet.

    Now, the last step is to make the payment and launch your Twitter ad. This way, you can make

    use of Twitter ads to drive traffic and generate traffic.

    Next social media platforms are FACEBOOK & INSTAGRAM. Lets cover these 2 also-

    Facebook and Instagram both are two different platforms, but as Facebook owns Instagram, you

    will create the Instagram Ads inside the Facebook Ad manager.

    Setup Lookalike Audience

    Based on audiences that are similar to the ones youre already targeting or serving, Facebook will

    show your ads. This will be done because you create something known as a Custom Audience.

    Facebook will then evaluate that Custom Audience and target other people on Facebook who

    share similar behaviors. This diminishes the amount of time you have to spend adjusting targeting

    settings, while also facilitate for your ads to be shown to the right audience.

  • Facebook will need to investigate your website visitors or even just a list of clienteles you have

    in your possession to create this audience.

    If you wish to create Lookalike Audience, go to this link


    When you reach to this page, you will see 3 kings of audience here- Custom Audience, Lookalike

    Audience and Saved Audience.

    For lookalike audience, first you need to create Custom Audience. Click on Create a Custom

    Audience option first. After this, select your Source Audience.


  • If you wish to make Website Traffic as your source audience, then you need to install Facebook

    Pixel for this.

    I have already covered in detail- How Facebook Advertising Pixels Helps in Creating High

    Converting Ad Campaigns? So, lets take a look and see how you create ad campaigns with

    Facebook advertising pixels.

    Other than this, if you want to use people on your email list, select the Customer List option

    and continue. You can upload the list from you PC, copy paste it and also import the list of

    customers from Mail Chimp.


  • After uploading the list, now you can create Lookalike Audience by clicking on Create

    Lookalike Audience

    After clicking, choose the audience you have created as custom audience and country.

    Keep the audience size near 1% for now, as this will make sure that the targeting is fairly tight.

    2) Boost Trust within Your Funnel

  • Improving trust within your funnel is another method you can use to boost your sales. It sounds

    complicated, let see how we can make it happen.

    When a user buy any product from your site, the process will be like this:-

    View Product page Add product View Shopping Cart Go through Checkout Process

    To enhance customer trust, you need to add advanced things to your product page. As if you

    increase customer trust, it will eventually enhance your conversion rates.

    Some of the things to add on product page with the intention of boosting trust are as follows:-

    1) Quick & Handy Checklist

    Many will be hesitant to buy from an ecommerce store they have never heard of. You have a

    chance to establish trust from the beginning via your advertising. A well designed ad can help

    establish a great first impression.

    But, here are a few quick and handy tips and things you may want to mention in your advertising:-

    a) Mention total number of orders shipped.

    b) Include customer service hours.

    c) List the phone numbers.

    d) Mention the number of customers served.

    e) Use a solid domain name.

    f) Include trusted since xxx (for e.g. Trusted since 1990).

    g) If you are a verified reseller of a brand, include this fact.

    h) If you take PayPal as a payment method, do mention it.

    i) If you have been quoted in a credible publication, show that quote.

    j) If you are on Stella service, mention your ranking. In addition, also add a link to that rating.

    2) Add Product Reviews

    With this, you can provide a social proof of how good your products are to the customers. This is

    important because 77% users check product reviews before buying any item.

  • 3) Imagery

    Make use of only high quality ecommerce images.

    4) About

    A photo of your staff in your About us page can help. If you were previously a founder of another

    company or worked for a well-known company, do mention it clearly.

    5) Though Leader

    Educate users on your products. Being a thought leader can be beneficial.

    6) Live Chat

    Live chat feature gives customer a feeling that you are a genuine seller and also help them to

    clear their queries/concerns right away.

    7) Trust Badges

    Just about, 17% of users who abandon their carts have payment security concern. So its a very

    god and beneficial option to add a trust badge on your site. Other than this, if you are a member

    of Better Business Bureau, post your grade (badge) on your website.

    8) Add Testimonials

    Testimonials are probably one of the best forms of Social proof. If you properly make use of them,

    they provide you website visitors with the comfort that they need before they click on the buy


    9) Contact

    Make your contact info clear. You may even want to put it at the bottom of every page.

    10) Policies

    Return policy/ other policies easy to find.

  • 11) After They Put

    Now they have put items in their cart. You have a visitor with intend to buy. They are so close to

    becoming a customer, but how do you assure them through the checkout process and complete

    the sale? Here are some tips:-

    a) Mention the number of order shipped.

    b) Get an SSL certification to make sure you have https.

    c) List the phone numbers

    d) Show a delivery date and not the shipping date.

    e) Security badges like McAfee Secure, VeriSign etc.

    f) Show where your shipping facility is. People may like to know from where their products

    are coming.

    3) Make your Checkout Process Easy

    Third option to generate sales is to make your checkout process simple.

    People usually find it irritating to sign-up, verify email address and mobile number and so many

    other formalities for buying the product they need. So, always try to make your checkout

    procedure simple and smooth.

    1. Dont need registration to shop

    Your customers are here to buy, not fill out forms. Make sure that the registration is done during

    the checkout process and not before and definitely not before a visitor places products into

    their cart. Sign-up forms are obstacles because they take time and efforts to fill in.

    By moving these obstacles further down the line you enhance the chance of your visitors

    becoming paying customers. This is because they have already spent time shopping so they are

    less likely...