1.ANDREA FEBBRAIO Co-Founder & VP Sales Europa Ebuzzing @AndreaFebbraio

2. INTRODUCING THE ONLINE VIDEO COMMANDMENTS 3. TELL A GOOD STORY #1 4. SMART PRODUCT PLACEMENT #2 5. THE BIG BANG #3 6. #4 EMOTIONAL ROLLERCOASTER 7. THROW IN A SURPRISE #5 8. 16 9. THE TOP BRANDED VIDEOS IN 2012 WERE OVER 3 MINUTES LONG FORGET THE 30 SECOND RULE #6 2013 BRINGS NEW SHORTER FORMATS 10. MINE IS BIGGER 11. GIVE YOUR AUDIENCE A ROLE #7 12. CONTENT IS KINGDISTRIBUTION IS QUEEN 13. #8 ENGAGE THE TASTE MAKERS 14. THE FIRST 24 HOURS ARE CRUCIAL #9 15. MAXIMISE VIEWS IN THE FIRST 24 HOURS TURKISH AIRLINES KOBE VS MESSI 4.3 MILLION VIEWS IN 24 HOURS OVER 100 MILLION VIEWS IN TOTAL Turkish Airlines: Kobe vs Messi 16. ITS ALL ABOUT MUSIC #10 17. TELL A GOOD STORY #1 SMART PRODUCT PLACEMENT#2 THE BIG BANG #3 EMOTIONAL ROLLERCOASTER #4 THROW IN A SURPRISE #5 FORGET THE 30 SECOND RULE #6 GIVE YOUR AUDIENCE A ROLE#7 ENGAGE THE TASTE MAKERS #8 THE FIRST 24 HOURS ARE CRUCIAL#9 ITS ALL ABOUT MUSIC #10 18. FRANCESCA LERARIO SALES DIRECTOR EBUZZING ITALIA francesca.lerario@ebuzzing.com 19. When to use New Product Features Live interaction with customers Tutorial Video teasers Promotional Campaigns Video Series Commercial Style Videos When to use 20. 31 21. When to use New Product Features Live interaction with customers Tutorial Video teasers Promotional Campaigns Video Series Commercial Style Videos When to use 22. 33 23. When to use New Product Features Live interaction with customers Tutorial Video teasers Promotional Campaigns Video Series Commercial Style Videos When to use 24. 35 25. When to use New Product Features Live interaction with customers Tutorial Video teasers Promotional Campaigns Video Series Commercial Style Videos When to use 26. 37 27. When to use New Product Features Live interaction with customers Tutorial Video teasers Promotional Campaigns Video Series Commercial Style Videos When to use 28. 39 29. When to use New Product Features Live interaction with customers Tutorial Video teasers Promotional Campaigns Video Series Commercial Style Videos When to use 30. 41 31. RIDUCI E COMPRIMIhttps://vine.co/v/bThFt1qVJnW 32. 43 33. PIANIFICA E STUPISCI 34. 45 35. LOOPhttps://vine.co/v/bHVuvrKAmg1 36. 47 37. STOP-MOTIONhttps://vine.co/v/h5HveBHQlb A 38. 49 39. DISTRIBUISCI 40. VIDEO AIRBNB http://www.youtube.com/watch?feature=player_embedded&v=laCLVz WpS0I#t=57 41. JACOPO ERCOLANI HEAD OF MOBILE EBUZZING ITALIA jacopo.ercolani@ebuzzing.com 42. MOBILE VIDEO IS BOOMING 43. MOBILE VIDEO IN ITALIA Source: ComScore APRILE 2013 MAGGIO GIUGNO + 124% APRILE 2012 MAGGIO GIUGNO UTENTI CHE HANNO GUARDATO ALMENO UN VIDEO SU DISPOSITIVI MOBILE 44. 60% OF ONLINE DEVICES ARE NOW SMARTPHONES OR TABLETS Source: BI Intelligence 45. SMARTPHONE SALES ARE STILL BOOMING 46. ANDROID FRAGMENTATION IS BIG BUT IMPROVING Reprinted With Permission From OpenSignal, Android Fragmentation Visualized 47. TABLETS ARE CANNIBALIZING PCS Source: BI Intelligence 48. MOBILE IS ENABLING NEW FORMS OF ENTERTAINMENT, COMMUNICATION, MEDIA AND COMMERCE 49. 758 MILLION PICTURES SHARED EACH DAY FLICKR INSTAGRAM FACEBOOK SNAPCHAT 7% 1% 46% 46% 50. 350 MILLION SNAPCHAT PICTURES SENT A DAY 51. MOBILE IS ENABLING NEW FORMS OF ENTERTAINMENT, COMMUNICATION, MEDIA, AND COMMERCE. 52. M-TAB 53. Twitter:@ebuzzing_italia