Building Effective

Pitch Deck

PitchElevator

Business name

What you do, not who you are

Current traction

Key presentation takeaways**a key fact, point, or idea to be remembered

The

Describe your ideal customer

Problem validation data

Personalize the problem

Quantify where appropriate

Problem

tions

Overview of product or serviceYour value proposition & key benefits

Identify any intellectual propertyDemonstrate customer willingness to pay

Avoid technical specificationsInclude imagery where appropriate

Solu

Business

Model

How does the company make money

Pricing & revenue model

Cost structure Three-to-five year financial pro forma

What is your exit strategy

The Market

Overall market size

Tiered breakdown of market

penetration

Demonstrate credible market

research

Opportunities for expansion

Graphs & charts are

a plus

Go-to-market strategy

How you will reach your customers

Marketing channels

Address market risk

Include any customer

traction to date

Strategy

The Competition

Similarities & key differences

Top three to five competitors

Your competitive advantage

Charts & visuals make it simple

The Team

List the companyleadership

Includecumulative

skills & experience

Your advisory board

Your plan to address

any skills gaps

What makes you the right team?

AskAny funding (equity or other) you are seeking

Allocation strategy for capital

Additional needs from audience

Summarize key points

Include contact information

Final Detail

Powerful visuals leave a lasting impression

Be consistent – themes, fonts, colors

Avoid stock templates& animations

Include logo, website, & social media info