10 key takeaways from digipharm 2011

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  • 1. 10 key takeaways from Digipharm 2011by Henrik Ahlqvistthe @vortexsurfer
    27-30 September 2011 in London
    #digipharm
    http://www.healthnetworkcommunications.com/2011/digipharm-europe/

2. 1.
Social media is probably overrated in pharma
More than half of delegates said Yes to this proposition
3. 2.
However: There are still some really impressive uses of SM in pharma
@dawidge showed some cool Pfizer SM cases:

  • Corporate FB pages in several countries (including strategy and tactics behind them)

4. Can you feel my pain in several different languages 5. Flickr user uploads 6. Sign a petition for patient "Bill of Rights