86 86 % of consumers believe that companies should place at least equal emphasis on their social interests as on their business interests.

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80 The percentage that some fund-raising companies keep when their stated purpose is ‘charity’ (meaning only 20 cents in every dollar you give goes to the cause!)

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62 The percentage that some well-known charities spend on raising funds from every dollar that’s given (meaning only 32 cents in every dollar you give goes to the cause!)

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86 the percentage of people who wish companies would talk more about the results of their giving and are more trusting of companies that do so.

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5 The percentage of the total amount given to charities in 2010 that came from companies and their foundations.

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69the percentage of consumers who are more likely to buy from a company that talks publicly about its CSR results, versus one that only talks about its CSR mission or purpose

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74 increase in actual purchase of Shampoo brand when associated with giving back

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94 out of 100 people would switch from one brand to another (if everything else was more or less equal) if the brand was associated with giving back.

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1 Just 1 cent is the amount your giving can start from in B1G1. And that has a major impact too — giving a child access to pure, life-saving water

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100%of your giving goes to the projects you choose

it’s worth checking out at www.b1g1.com

is the place where

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