10 Steps for

Great Brainstorming

verb [ no obj. ]

brain storm | ˈbrānˌstôrm |

use the collective mind to meet goals and objectives, find solutions, overcome challenges, and solve problems: (as noun brainstorming) : a brainstorming session.

STEP 1:

Start by setting

goals and defining

your objectives.

Be specific with

what you want to

accomplish

up front.

Be Prepared

A strong moderator

or leader is essential for results, maintaining

control of the session

and ensuring objectives are met.

STEP 2: The Team Leader

When deciding who participates, bring in

people with varying

points-of-view.

A group of 4 to 6 is

manageable, but more

than 8 or 9 becomes hard

to control.

Choosing Participants STEP 3:

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Give enough background

to make sure everyone

knows what you hope to

accomplish.

Quick tip: the more time

participants have to look at

materials ahead of time,

the more time you'll have

to actually brainstorm!

Briefing Participants STEP 4:

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Quick tip: leave smart

phones and laptops at the

door so everyone

focuses on

the task

at hand.

The Environment STEP 5: Take participants out of the

normal work environment

to

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For best results…

• Relax

• Leave inhibitions

behind

•

Skills for Success STEP 6:

Set the stage and

let participants

know that

everyone will

respectfully listen

to the

contributions of others.

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The “Rules” STEP 7:

Don’t interrupt other participants

Never say anything negative

Take notes!

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Breaking the Rules STEP 8:

Participants need to

break the rules of

conventional thinking

(while following the “rules”).

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Think outside the box!

“Are We There Yet?” STEP 9: Knowing when to move on, to wrap up,

or even to reschedule is essential.

• Have you fulfilled your goals and

objectives?

• Do you know what you have to do to

continue the project? What is the next

step?

• Are there ways to implement the

project?

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What To Leave With STEP 10:

Ideas alone do not make

a brainstorming successful.

You must leave with a plan;

appropriate team members

need to leave with an

assignment or call to action.

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More!

Jillian Axtell Communications & Social Media Manager

Connect with me!

@JillianTalks

/jlaxtell‎

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