10 Things you must know before building an e-commerce website

10 Things you must know before building an e-commerce website

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10 Things you must know…1. Your Domain Matters2. Pick your niche 3. Figure out who are your customers4. Then figure out how they prefer to pay5. How to reach out to them?6. Traffic is NEVER FREE!7. Facebook helps Drive Sales8. Focus on building customer base 9. Great content sells products! 10. SEO Matters


1. Your Domain Matters

It’s a brand, it builds Trust and can put you UP high inSearch Engine Ranking! But How? Keyword in your domain + search Locality(Eg Searching on Google.co.uk will give higher rank to .co.uk domain)

Targeting International?– Pick a .com / .net / .biz

Targeting specific country?– .co.uk (UK), .com.sg (SG), .com.au (AUS)– Typically requires a local registered business


2. Pick Your NicheEither you are BIG, or you are small (focused)!

(don’t ever get stuck in the middle!)


Wonder how $1-Billion-a-year looks like?


An overview of what is big…really DAMN big…


Even have robots…

NOT R2D2, but Kiva Bots


What does it mean by niche?

Niche – Let’s say you are selling Clothing,but you sells only Tatoo-Inspired Fashion!


Eggnchipsclothing.co.uk (UK Client)


Or if you sell just coffee beans

But you have 1,000 different type ofcoffee beans selections on your webStore…


3. Figure out who are your customers!

Customer = BuyersPotential Customer = Prospects.

Everyone else is a Suspect.


Tips: Sign-up and support the payment type thatcommand high trust in your targeted market &

process the currency type they transact in!

4. Then Figure out how they prefer to Pay?

• It’s not a sales until payment is made!– How does your clients in your targeted market

like to pay?• UK / US / Canada / Australia ? • China? China Union Pay!


5. How to reach out to them?

Find out where you customers “Hang Out” - Blogs ? Websites they visit ?- Forums ? Discussion Groups?- Marketplaces ? - Facebook Pages or Groups They join? - Search Engines They use? Keywords they type

when researching or searching on your products? - Offline places they gather and go?


6. Traffic is NEVER FREE!

- Blog Sponsored Post- Website they visit Banner Ads / Email Blasting- Forums Participate, Newsletter Marketing - Marketplace Ebay / Rakuten / Lelong / Mudah- Facebook Co-marketing with Page Owner- Search Engines Pay-per-click – G.Adwords - Offline Promo Flyers, Roadshow, Flea Market

Adrian Oh

- add in Ebay market place.


Ebay.com – Reaching out to clients


7. Facebook helps drive Sales

• 400 millions users • Interact + Engage• Transparency (Trust)


Your Store logo

Share news / link

Share photos

Client Interaction via Comment / Like / share

The Page


Mwstyles.com - Customer Success story

Small Online Boutique, thrive on service. 6500+ fans in 3 months (zero advertising)!!!


8. Focus on Building Customer Base

Zappos.com Top 10 LessonsLesson #1 – The e-commerce Business is built on

Repeat Customers

* Key Success = “Customer Repeat Purchase”.

* Grow your customer base

* Provide Excellent Customer Service

* Then your profits will follow.


9. Great Contents sells products

• Keyword-Rich • Sell Benefits• Stock availability• Top reasons to buy?• Scarcity -> Desire• Multimedia• User comment?• Reviews?


10. SEO matters

Start with a Search Engine FriendlywebStore like webShaper

www.webshaper.com.my (SEA)www.webShaper.net (International)

http://www.webshaper.com.my/

http://www.webshaper.net/


SEO for e-Commerce by webShaper


Even looks good on Facebook

Copy the product page link and paste it on facebookAnd all pictures and details will be captured nicely.


The End


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