Embed Size (px)
DESCRIPTION
Content Marketing is a great way of connecting with Prospects and your ideal customers. This slide deck shares some of those mistakes so you can avoid them
Citation preview
MISTAKE #1: FORGETTING TO PROMOTE
Don’t expect people to come flocking to your content. Tell your mailing list, social media followers and more. You have to promote your content.
MISTAKE #2: NO REUSING OR REPURPOSING
Content you’ve already published can serve many purposes. Reuse and repurpose great content.
MISTAKE #3: MISSING CALL TO ACTION
Always now what you want the end result of your content to be and include a call-to-action.
MISTAKE #4: TARGET MARKET CONFUSION
Listen to your audience and know who they are, what their passions and what their worries are.
When you know that, your content marketing becomes much easier.
MISTAKE #5: CREATING ALL YOUR OWN
Keep focused on growing your business and enlist help to create your content.
MISTAKE #6: LACK OF RELEVANCE
Make sure your content is relevant to your audience.
Otherwise, you’ll simply create confusion and not get the results you were hoping.
MISTAKE #7: NOT PRIORITISING CONTENT
Understand which content marketing channels produce the best results and prioritise from there.
MISTAKE #8: NOT SHARING OTHER CONTENT
Sharing the content has a couple of benefits. First, it makes you a resource for great content. Second, when you share, people are more likely to share
back.
MISTAKE #9: NOT INTERACTING
Let your readers know you’re a real person. Respond to questions. Answer comments. Be real and be approachable.
MISTAKE #10: QUANTITY OVER QUALITY
It’s true the more content gives you more opportunity to be seen, but focusing on quality means your content go even further.
READY TO GET CONTENT MARKETING RESULTS?
These slides come with a free report
You can find it here –Content marketing in
the “Likeables” section
