10 Things Your Competitors Can Teach You About Content Marketing

  • Published on
    11-Apr-2017

  • View
    119

  • Download
    1

Embed Size (px)

Transcript

10 Things Your Competitors Can Teach You

June, 2016http://www.camasmedia.com/By Camas Media

1

CREATING CONTENT THAT WORKS Studying competitors content can help gain insight into the trending topics

It can help realize if there is a gap in your content and what steps you should take to fill that upVisit their social media page for content ideas

Note the ones garnering maximum engagement

1

2

Observe how the competitors handle and engage on their social media pagesQuick response to customer queries is the best etiquette, but many companies tend to oversee that aspect Surveying the competitions response time to customers questions/conversations can prove to be a great insight on how to manage your own customer issues

BETTER SOCIAL MEDIA SKILLS2

3

CREATE A CONTENT CALENDAR3

Key to a successful content marketing is consistency and presence

Plan & schedule your content and updates for a higher recall value

Content calendar can help plan in advance and manage your content publication

Regular updates are important to be fresh in the public memory

4

DEVELOP A PERSONALITY4

Content marketing is all about connecting with the audience on a personal level Without a personality of their own, brands cannot be expected to engage the readers on an emotional level Audience expects to connect, chat and express with a real person and not a robotInjecting a bit of personality into the writings will keep the conversation alive with the readerAdding emotions will keep the brand miles ahead of the competition churning out mechanical content

5

CURATE CONTENT5

78% of marketers are using their resource for compiling and annotating links for content curation according to Curata

Content curation involves sifting through a specific themed content available online and compiling them into one interesting post

The best curated content has the potential to go viral and can help achieve a thought leader status for the brand

It adds extra value to for the audience and customers which is crucial towards building a loyal customer base.

6

BE VISUAL6

Content marketers should think of content beyond words

Top brands like Red Bull, Coke, Lego etc., have engaged in visual content marketing with phenomenal success

Visual content like images, videos, infographics, animations help up the brand quotient

It is more likely to generate higher engagement than plain text

Visuals also help the content become more memorable, shareable and emotionally engaging

7

QUALITY OVER QUANTITY7

Lack lustre content will be ignored by search engines over high quality, engaging content

Observe the content quality of the competitors and make yours better than them

Content should be well researched and insightful

It will have a better chance of finding a larger audience who will willingly broadcast it further

8

REFURBISH YOUR CONTENT8

Consider repurposing some high engaging content into different formats for better visibility

Dip into the competitors blogs whenever short on ideas

Pick up the relevant topics and give them your own quirky twist

Use the content to branch off into another direction that provides value and enhances the presentation

9

REFER TO CASE STUDIES9

Case studies can add huge value to content marketing

It can boost lead generation by raising awareness of the brands best works

Potential customers would want to know what to expect before they decide to join

By providing concrete examples, you definitely will have a better chance at winning them over

10

GROW YOUR NETWORK10

A loyal, engaged customer base is crucial for a successful content marketing campaignBuilding a community through social media and giving out loyalty incentives can give a much needed boost. Loyal customers can prove to be great brand advocates and act as influencersPeople prefer personal recommendation when it comes to purchase decisionsThese brand advocates are going to be of supreme importance when it comes to making a decision for conversion

11

In one sentence

Camas Media is an onlineperception managementcompany that createscontent drivendigital experiencesfor anew type of consumer. To know more about us connect with us on Camas WebsiteFacebookTwitterLinkedIn

12

Recommended

View more >