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10 Tips and Tricks to Improve a Chamber, DMO or Tourism Website in 2013. Google has recently made several changes to its ranking algorithms that are affecting every Chamber of Commerce and Tourism website. Learn how to take advantage of these new opportunities to increase your Google rankings, attract more visitors, and improve your user's experience on your website. Learn how to measure the results and report them to your membership. Algorithm Change: User signals as a ranking factor click-thru-rate (CTR), bounce rate and dwell time are now factors in your ranking. How to Measure and Track CTR, Bounce Rate and Dwell Time Video: How to implement video to improve CTR and dwell Time Author Tags: How to implement author tags to improve CTR and rankings Reviews and Facebook Comments User Generated Comments improve CTR, dwell time and interactivity of your website. Event Calendars: How to redesign your event calendars to increase traffic from Google Post Click Analysis: Use Crazy Egg to get insightful reports on what your users like on your website Event Tracking and Outbound Links: Use Google Analytics to easily get data on the value you provide your membership Multi Channel Reporting: Determine how multiple visits tor your website result in conversions. 404 Page: Mine your data and recapture your lost visitors
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10 Tips and Tricks
To Improve a Chamber, DMO or Tourism Website
in 2013.
Trent Blizzard | [email protected]
#1 Dwell Time and Click-Thru-Rates
New Elements in Google
● % of viewers that click on a search result
● Bounce Rate is an indicator of user satisfaction
● # seconds visitor stays on website after clicking.
○ specific to keyword phrase searched
2 How to Measure Click-Thru-RateGoogle Webmaster Tools: By Term
#2 How to Measure Click-Thru-RateGoogle Webmaster Tools: By Page
#2 How To Measure Bounce Rate and Dwell Time in Google Analytics
#3 Video Improves Pages
Year to Year Data after adding videos to page:
1. Hanging Lake Page: 94.72% increase2:05 to 4:03 time on page
2. Hot Springs Pool Page: 230.56% increase1:06 to 3:39 time on page
#3 Video Tags
Rich Snippets... AKA:● Microformats● Structured Data● Schema
#4 Author Tags
If you have Editorial Content on your website, use author tags to get better placement on the search results page.
30 - 60% increased CTR
#5 Use Facebook Comments
Shares/Comments/Likes in Facebook drive traffic and improve search engine rankings.
Guests like to be able to interact, leave comments, ask questions, read other's comments
Comments from others improves your credibility
Example of Facebook Social Plugin
#6 Event Calendars
Using Google's Data Highlighter Tool to Add events to Google.
#7 Post Click AnalysisCrazyEgg
#8 - Track Outbound Links with Events in Google Analytics
#9 Use Google Multi Channel Conversions
#10 404 Page
Use Google Analytics to Find 404 Pages
Redirect those pages to useful content
