10 tips for Successful Crowdsourcing

Version 2 -‐ December 26st, 2012 J.W. Alphenaar

10 <ps for successful Crowdsourcing

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1. Define your crowd

•  Is the crowd a specific group or everybody? •  Which Social Networks would work best for your crowd?

•  Where can you find your crowd? •  Look for your crowd in specific groups on Linkedin, Facebook, etc...

•  How can you best reach the crowd?

2. Sound and clear

•  Make your call to the crowd as clear as possible.

•  The crowd must have no ques<ons about your call.

•  It should not be interpreted in different ways.

•  The crowd must understand what your asking.

•  So take your <me in describing your call.

3. Describe the process

•  Make clear to your crowd how the totall process will work

•  Define all steps in the proces, i.e.: – Contribu<on – Selec<on – Vo<ng

4. Deadline!!!

•  Give the crowd a deadline, so they will come to ac<on.

•  No deadline, means no urgency, means no results.

•  The crowd would like to know how much <me they have.

5. Reward system

•  What will you give back to the crowd? •  How will all contribu<ons be rewarded? •  Will only the best contribu<ons be rewarded?

•  Consider other mo<vators than money alone. •  Check my slides on Crowdsourcing and Humanis<c Psychology

6. Give credits

•  No ma[er what reward system you use, always give credits to the crowd.

•  People like to get credits for their work/ideas.

•  Don’t take the credits yourself.

7. Involvement

•  Join the conversa<on with the crowd •  Make sure your management is involved as well

•  If the crowd has ques<ons, give answers •  You have to be the Coach for your crowd

8. Feedback

•  Always respond to contribu<ons •  No ma[er whether the contribu<on is useful or not

•  A good response to a non-‐useful contribu<on can lead to a useful contribu<on

9. Let the crowd decide

•  Consider a vo<ng system where the crowd can choose the best contribu<ons

•  This will make sure that the chosen contribu<on(s) fit be[er to your target audience

10. One central point

•  For Crowdsourcing you can use all kind of different social networks.

•  Make sure you have one central point where it all comes together.

•  It’s be[er for you to control •  It’s nicer for the crowd to see the whole picture.

Bonus <p: Transparency

•  Key in Social media, but also in Crowdsourcing.

•  Be transparant in all that you do. •  What will you use the results for •  How does the Decision Making Process look like.

•  How will the contributors be rewarded

Final note

•  Never be afraid to ask the crowd. •  You will be surprised how willing they are to help.

Just ASK

Speaker needed?

•  I’m a public speaker in Dutch and English on the topics Crowd Sourcing, online communica<on, Personal branding and Social Media.

•  If you’re interested, send me a request for a proposal.

About this slideshow •  This slideshow is part of my research and findings so far. •  I learned all <ps the hard way during several Crowdsourcing

projects that I’m involved in, including the first completely crowd sourced movie called: DSBTheMovie.

•  Right now I’m working on a book about Crowdsourcing called “Sources Unknown”. At this moment I only have a Dutch publisher, but I’m looking for an interna<onal publisher.

•  My English is not the best, so if you see any spelling errors, let me know!

•  If you have any sugges<ons, ideas or comments about these <ps, let me know.

•  If you like these <ps, use them and share them.

Want to connect?

•  hOp://nl.linkedin.com/in/jwalphenaar •  hOp://www.facebook.com/AlphenaarJW •  hOp://www.facebook.com/jwalphenaar •  @jwalphenaar / @PowerPRnl •  hOps://plus.google.com/104557430687308297637/posts

Email: [email protected]

www.jwalphenaar.nl

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10 tips for Successful Crowdsourcing