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information design 101 SEOcial MUSTS FOR 2014 display advertising rule of thirds domain names authenticity branding development infographics backlinks search engine optimization social media social posturing press releases directories testimonials ® testimonials guest blogging local search algorithms data structures youtube twitter facebook linkedin slideshare meetup meetup quora referrals conversion optimization analytics demographics market segments pay per acquisition pay per click adwords adsense bing pagerank trustrank bounce rate pageviews unique visits caching security hosting nginx yandex mysql api html google site speed internal linking obl lead generation breadcrumbs blog outreach haro gzip predictive analysis captology semantic web keyword research intellectual property yahoo duck duck go psychographics wordpress ecommerce progressive loading responsive design adaptive design php node.js ruby on rails mvc baidu heat maps jquery javascript sitemaps crawlers bots htaccess redirection broken links call to action semantic markup quality content webmaster tools stumbleupon promoted tweets google+ data mining rewards surveys polls rdf semantic ontology #hashtag graceful degradation progressive enhancement cross-browser compatibility traffic education marketing fixed elements sphere of influence business cards email scheduling landing page affiliates free events if this then that google alerts scheduled emails email marketing list building memes virality reddit org dev pipeline cdn testing campaign optimization guerrilla marketing copywriting business plan podcasts content list building opt in guttenberg model

101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

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A collection of 101 tips and tricks for gaining a competitive edge in Internet marketing and beyond. This presentation covers five areas: design, development, search, social and sales and is aimed at enterprise marketers and small businesses alike. This content was originally presented in March, at the 2014 Matchmaker's Conference.

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Page 1: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

information design

101 SEOcialMUSTSFOR 2014

display advertising

rule of thirds

domain names

authenticity

branding

development

infographicsbacklinks

search engine optimization

social media

social posturing

press releases

directories

testimonials®

testimonials

guest blogging

local search

algorithms data structures

youtube

twitter

facebook

linkedin

slideshare

meetup

meetup

quora

referrals

conversion optimization

analytics

demographics

market segments

pay per acquisition

pay per click

adwords

adsense

bing

pagerank

trustrank

bounce rate

pageviewsunique visitscaching

security

hosting

nginx

yandex

mysql

api

html

google

site speed

internal linking

obl

lead generation

breadcrumbs

blog outreach

haro

gzip

predictive analysis

captology

semantic web

keyword research

intellectual property

yahoo

duck duck gopsychographics

wordpress

ecommerce

progressive loading

responsive design

adaptive design

php

node.js

ruby on rails

mvc

baiduheat maps

jquery

javascript

sitemaps

crawlers

botshtaccess

redirection

broken links

call to action

semantic markup

quality content

webmaster toolsstumbleupon

promoted tweets

google+

data mining

rewards

surveys

polls

rdf

semantic ontology#hashtag

graceful degradation

progressive enhancement

cross-browser compatibility

traffic

education marketing

fixed elements

sphere of influence

business cards

email scheduling

landing page

affiliates free events

if this then that

google alerts

scheduled emails

email marketing

list building

memes

virality

reddit

org dev

pipeline

cdn

testing

campaign optimization

guerrilla marketing

copywriting

business plan

podcasts

content

list building

opt in

guttenberg model

Page 2: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

I. Design

Put your best foot forward, digitally speaking.

Page 3: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Design

Simply write humorous content on the topic of your niche.

USE MEMES TO GET ATTENTION

S E O C I A L®

#101

Page 4: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Design

Minimalism works to guide the eyes.

It’s okay to have white space!

LESS IS MORE

S E O C I A L®

#100

Page 5: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Design

Generic stock photos seem inauthentic and communicate a lack of credibility.

NO GENERIC STOCK PHOTOS

generic

authentic

S E O C I A L®

#99

Page 6: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Design

DON’T USE OUTDATED MOTIFS

S E O C I A L®

#98

Page 7: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Design

Infographics are a great way to communicate a complex point.

INFOGRAPHICS

S E O C I A L®

#97

Page 8: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Design

Remember to keep it simple

and memorable.

REVISIT YOUR LOGO

S E O C I A L®

#96

Page 9: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Design

A logo and initial statement near the top left and a call to action on the bottom right of a screen converts best.

FOLLOW THE GUTENBERG MODEL

primary optical area strong fallow area

weak fallow area terminal area

reading gravity

S E O C I A L®

#95

Page 10: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Design

Remember the rule of thirds from photography: place focal elements along lines that would divide the image into thirds (both horizontally and vertically).

REMEMBER THE RULE OF THIRDS

S E O C I A L®

#94

Page 11: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

II. Development

Some aspects of your online presence may seem foreign and daunting, but they don’t have to be!

Page 12: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Development

There are plenty of CMS’s out there, as well as snippets of code you can “plug-and-play” to achieve your goals.

CUSTOM CODE

S E O C I A L®

#93

Page 13: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Development

Wordpress is flexible, widespread, extensible and boasts a massive community.

WORDPRESS

S E O C I A L®

#92

Page 14: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Development

Watch what users do on your site by using tools like

Google Analytics, Google Tag Manager and Crazy Egg.

MEASURE WHAT MATTERS

S E O C I A L®

#91

Page 15: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Development

Responsive web design allows your site to rearrange its elements according to the screen size it’s being viewed on.

BUILD RESPONSIVELY

S E O C I A L®

#90

Page 16: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Development

You can control the image and description that appears when your page is posted to Facebook or Linkedin by anyone.

OPEN GRAPH DATA

S E O C I A L®

#89

Page 17: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Development

In Wordpress, you can install a plugin and easily generate a site map (for humans and search engines alike!).

PUBLISH A SITE MAP

S E O C I A L®

#88

Page 18: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Development

If your site’s loading slowly you can find out why at GTmetrix.com.

If you use Wordpress a caching plugin will speed it up.

OPTIMIZE LOAD TIME

S E O C I A L®

#87

Page 19: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Development

Usually things don’t go wrong. But in case they do it pays to back up your site regularly

(and automatically).

BACKUP REGULARLY

S E O C I A L®

#86

Page 20: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Development

CMS’s have become very popular, and as an unfortunate effect they’ve been the target of malicious attacks.

KEEP YOUR CMS SECURE

S E O C I A L®

#85

Page 21: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Development

Progressive Enhancement

CROSS BROWSER COMPATIBILITY

Graceful Degradation

Your web developer can follow one of two paradigms:

(start simple and work up)

(start complex and work down)

S E O C I A L®

#84

Page 22: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Development

When new sites are created developers ignore links to previously existing pages,

which leads to a lot of lost link juice.

CLEAR 404 ERRORS

S E O C I A L®

#83

Page 23: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

III. Search

Search marketing is the easiest way to consistently attract passive traffic to your website.

Page 24: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Search

On-page: Think of this as a destination and a map.

Off-page: think of this as fuel.

UNDERSTAND THE BASICS

Destination Search Engine Results Page (SERP) Ranking

Currently enough “fuel” from links (“link juice”) to get this far

Straight line indicates good

keyword research and

on-page optimization

S E O C I A L®

#82

Page 25: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Search

An SEO plugin that takes care of many (but not all) aspects of on page SEO for you.

AUTOMATE WITH AN SEO PLUGIN

S E O C I A L®

#81

Page 26: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Search

Don’t be afraid to ask for help, but be cautious: the world of SEO is littered with professionals who parrot unverified information.

EMBRACE THE UNKNOWN

(we recommend)

S E O C I A L®

#80

Page 27: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Search

PageRank is a good indicator, but it’s a little dated.

Moz’s “Domain Authority” and “Page Authority” provide good measures of how powerful a page really is.

GAUGE AUTHORITY OF PAGES

S E O C I A L®

#79

Page 28: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Search

Check to see who’s ranking right now for

the keywords you have in mind.

Use the MozBar to get an idea of a SERP’s

competitiveness.

BE REALISTIC ABOUT KEYWORDS

S E O C I A L®

#78

Page 29: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Search

The beginning of your page title is the most important place to include a keyword.

PUT YOUR KEYWORDS IN KEY PLACES

★ Page title

★ H1 - H6 tags

★ Meta description

★ Main text

★ Anchor text of links from other sites

S E O C I A L®

#77

Page 30: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Search

Use PRLog.com to get a free press release online.

For additional syndication, try PR Web.

FREE (AND PAID) PRESS LINKS

S E O C I A L®

#76

Page 31: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Search

Submit your website to relevant online directories.

DIRECTORY LINKS

S E O C I A L®

#75

Page 32: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Search

One of the best ways to build links is to acquire the same links that your competitors have.

CHECK YOUR COMPETITORS’ LINKS

S E O C I A L®

#74

Page 33: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Search

List out every product or service that you use—literally everything you can think of!

Then, email those companies with a testimonial. Include a link to your website.

BUILD LINKS WITH TESTIMONIALS

S E O C I A L®

#73

Page 34: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Search

The internet is everywhere, so chances are more of your friends have blogs and websites than you think.

LINKS WITH FRIENDSS E O C I A L

®

#72

Page 35: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Search

Sometimes your local business associations will link to member-companies.

LINKS FROM ASSOCIATIONS

S E O C I A L®

#71

Page 36: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Search

You can rank quickly across a lot of Google properties when you

produce different kinds of content (images,

videos, news).

BLENDED SEARCH

S E O C I A L®

#70

Page 37: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Search

People often forget that Youtube is a major search engine in its own right—don’t be one of them.

YOUTUBE OPPORTUNITIES

S E O C I A L®

#69

Page 38: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Search

Quora and Yahoo Answers links can really boost your website and build up your expertise.

USE Q&A SITES FOR LINKS

S E O C I A L®

#68

Page 39: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Search

Find bloggers in your niche, cultivate a relationship and

ask them to link to you on their blogroll or resource

page.

Offer to guest blog!

BLOGGER OUTREACH & GUEST BLOGGING

S E O C I A L®

#67

Page 40: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Search

Search for petitions online where you can

sign your name to a cause and include a

link to your website.

PETITION POWER

S E O C I A L®

#66

Page 41: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Search

Find the sites that are sending the most referral traffic. Then find other sites that are similar and suggest they link to you too.

WHO ALREADY LINKS TO YOU?

S E O C I A L®

#65

Page 42: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Search

You need to work on creating and promoting content at a regular interval.

KEEP AT IT. CONSISTENTLY.

S E O C I A L®

#64

Page 43: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Search

Make sure your URLs make sense!

They should be readable and reflect the title of the page or post.

MAKE URL’S NATURAL

http://www.example.com/?page=022&cat=vid

http://www.example.com/how-to-tie-a-tie-022

✓S E O C I A L

®

#63

Page 44: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Search

Answer reporters’ questions via emails and interviews and get featured on major sites with HARO’s help!

HELP A REPORTER OUT! (HARO)

S E O C I A L®

#62

Page 45: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Search

Control what shows up in search engines and what doesn’t!

Robots.txt are files that help search engines understand how to access your content.

SET UP ROBOTS.TXT

S E O C I A L®

#61

Page 46: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Search

Look for broken links throughout your site.

FIX BROKEN LINKS ON YOUR SITE

You don’t want to leave a visitor or a search crawler hanging.

S E O C I A L®

#60

Page 47: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Search

Each piece of content should be focused on one keyword phrase.

FOCUS YOUR CONTENT

S E O C I A L®

#59

Page 48: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Memes

Search

You don’t want to throw up junk content.

Make sure your pages have useful information designed to help your readers.

QUALITY > QUANTITY

S E O C I A L®

#58

Page 49: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Search

The more pages you have, the more likely you are to rank (just make sure your content is great!)

..ALTHOUGH QUANTITY HELPS TOO

S E O C I A L®

#57

Page 50: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Search

Google wants to know it’s “you” writing your content. Hook your Google+ up to your blog to get rich snippets.

AUTHORSHIP

S E O C I A L®

#56

Page 51: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Search

Google and Bing both have webmaster tools interfaces that allow you to register your site and receive useful insights.

SET UP WEBMASTER TOOLS

S E O C I A L®

#55

Page 52: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Search

Connect Google Webmaster Tools and Google Analytics and get your keyword data back!

WEBMASTER TOOLS + GOOGLE ANALYTICS

S E O C I A L®

#54

Page 53: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Search

Teach the web what kind of content you’re publishing.

USE STRUCTURED DATA

S E O C I A L®

#53

Page 54: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Search

Describe what your images and links are so that search engines know.

ALT TAGGING

<img src=”clouds.jpg” alt=”photo of cumulus clouds” />

<a href=”/clouds” alt=”more information on clouds” />anchor text</a>

S E O C I A L®

#52

Page 55: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Search

Imagine picking up the New York Times if there were no headlines!

STRUCTURE YOUR CONTENT WITH HEADINGS

S E O C I A L®

#51

Page 56: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Search

Get more information about how your ads are performing, which should eventually result in cheaper ads.

CONNECT ANALYTICS & ADWORDS

S E O C I A L®

#50

Page 57: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Search

In Adwords, a higher quality score will yield a lower cost per click.

FOCUS ON QUALITY SCORE

S E O C I A L®

#49

QUALITY

SCORE(out of 10)ad relevance

quality of landing page click-through rate

historical performance

Page 58: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

IV. Social

The internet is not a one way conversation.

Get online and get talking with these social media tips.

Page 59: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Social

Include an engaging picture (photos work best) as well as your contact information.

FACEBOOK COVER PHOTOS

S E O C I A L®

#48

Page 60: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Social

If one of your Facebook posts is doing very well, don’t be afraid to pay for a boost.

BOOSTED POSTS ON FACEBOOK

S E O C I A L®

#47

Page 61: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Social

If you’re not that funny yourself, don’t be afraid to enlist the help of a comedic friend. Seriously!

HUMOR WORKS

S E O C I A L®

#46

Page 62: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Social

This lesser known social discovery network drives more traffic to websites than Facebook.

STUMBLEUPON

S E O C I A L®

#45

Page 63: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Social

Use Followerwonk.com to find people in your niche that have a high number of followers.

TWITTER POWER USERSS E O C I A L

®

#44

Page 64: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Social

If you have something informative or especially interesting to tweet,

don’t be afraid to pay for play.

PROMOTING TWEETS

S E O C I A L®

#43

Page 65: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Social

Build a following on your company page by inviting your connections and distribute appropriate content.

LINKEDIN CONTENT PLANS E O C I A L

®

#42

Page 66: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Social

Find active groups in your niche and extend your influence.

LINKEDIN CONTENT PLAN

S E O C I A L®

#41

Page 67: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Social

Quickly grow your network with Open Networking Groups.These groups allow you to connect with anyone who is a

part of them.

OPEN NETWORKING GROUPSS E O C I A L

®

#40

Page 68: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Social

Google + is easy to ignore, but it’s

the real deal.

GOOGLE +

S E O C I A L®

#39

Page 69: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Social

Don’t be afraid to message your close Facebook contacts asking if they know anyone who can use your services. You’ll be surprised at what you find!

GET A LITTLE HELP FROM FRIENDS

S E O C I A L®

#38

Page 70: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Social

Twitter and Google+ have powerful search features. Use them to find relevant

conversations to contribute to.

JOIN CONVERSATIONS

S E O C I A L®

#37

Page 71: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Social

Use FollowerWonk and Buffer to determine when you should post

status updates for the best response.

SCHEDULE YOUR UPDATES

S E O C I A L®

#36

Page 72: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Social

Hashtags are great. But don’t

#overdoit.

HASHTAGS

S E O C I A L®

#35

Page 73: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Social

Social media works best when you act like it’s real life.

Be polite. Be friendly. And be genuinely helpful.

SOCIAL MEDIA ETIQUETTE

S E O C I A L®

#34

Page 74: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Social

SlideShare is a great social network that is very under-used. It’s easy to repurpose

content into slideshow format.

SLIDESHARE

S E O C I A L®

#33

Page 75: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Social

Don’t be afraid to share old posts or follow up on articles that were

written a few months ago.

KEEP THE CONVERSATION GOING

S E O C I A L®

#32

Page 76: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Social

Polls and poll results also make great website and social content!

POLLS AND SURVEYS

S E O C I A L®

#31

Page 77: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Social

Focus on developing a couple key relationships at a time.

KNOW YOUR BESTIES

S E O C I A L®

#30

Page 78: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Social

There are tons of plugins make it easy for readers to share your content with their friends and follow your channels.

INSTALL SOCIAL BUTTONS

S E O C I A L®

#29

Page 79: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Social

Stay objective, keep melodrama to a minimum (unless it’s part of your strategy).

BE POSITIVE

S E O C I A L®

#28

Page 80: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Social

Check out which channels are driving traffic to your website and keep focusing on what works.

MEASURE SOCIAL TRAFFIC

S E O C I A L®

#27

Page 81: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Social

Meetup.com works: grow your network and find real leads in real life.

MINGLE WITH MEETUP.COM

S E O C I A L®

#26

Page 82: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Social

Embed calls to action right in your Facebook cover photo.

EMBED CALLS TO ACTION IN YOUR COVER

S E O C I A L®

#25

Page 83: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Social

Don’t miss these dedicated spaces for making special offers.

CUSTOMIZE FACEBOOK APP TABS

S E O C I A L®

#24

Page 84: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Social

EMBED MESSAGES IN YOUR TWITTER BACKGROUND

S E O C I A L®

#23

Page 85: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Social

Keep them engaging with your content after the video is done.

ANNOTATIONS IN YOUTUBE VIDEOS

S E O C I A L®

#22

Page 86: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Social

Connect your Youtube channel to Facebook, Twitter, Google+.

YOUTUBE CHANNEL LINKS TO OTHER NETWORKS

S E O C I A L®

#21

Page 87: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Social

ADVERTISING ON SOCIAL MEDIA

★ Linkedin is expensive, but worth it for some markets.

★ Get your feet wet with Twitter: promote your best tweets.

★ Facebook ads offer superior targeting options.

S E O C I A L®

#20

Page 88: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Social

KEYS TO A STRONG FACEBOOK AD

Ad height

★ Make ads short by using landscape (wide) images and minimal ad copy.

★ Don’t let campaigns end at the end of a month.

★ Use many different images for your campaign.

S E O C I A L®

#19

Page 89: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Social

Make your channels all look different by releasing the same content, but varying

the order per channel.

DISTRIBUTE VIA CHANNELS IN DIFFERENT ORDER

S E O C I A L®

#18

Page 90: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Social

We trust and respect the people and companies that teach us things.

EDUCATE WITH YOUR CONTENT

S E O C I A L®

#17

Page 91: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Social

The Facebook algorithm gives your posts more reach if you don’t neglect any post type.

If you’ve been posting a lot of links lately, be sure to even things out with images and plain text.

POST IMAGES, LINKS & STATUSES ON FACEBOOK

S E O C I A L®

#16

Page 92: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Social

As of March 2014, Facebook posts will reach the audience of your brand and any other brand you mention.

MENTION BIG BRANDS IN YOUR FACEBOOK

S E O C I A L®

#15

Page 93: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

IV. Sales

By making every interaction sales-focused you can always be moving toward greater profitability.

Page 94: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Sales

Make a list of your top 25 referring clients.

Then ask if they know anybody that can use your help this week.

YOUR TOP 25

S E O C I A L®

#14

Page 95: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Whether it is landing pages, shopping carts, email subject lines or sales scripts the best

online sellers are always testing.

SPLIT TEST EVERYTHING

Sales

S E O C I A L®

#13

Page 96: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

They’re a great way to beef up your landing page and work especially well when you have photos to accompany them.

GET TESTIMONIALS

Sales

S E O C I A L®

#12

Page 97: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

They’re like photo-testimonials on steroids.

AND A FEW VIDEO TESTIMONIALS

Sales

S E O C I A L®

#11

Page 98: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Fixed elements move with you

and really convert.

Visit Hellobar.com to get started.

BOOST CONVERSIONS WITH “FIXED” ELEMENTS

Sales

S E O C I A L®

#10

Page 99: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Work out referral arrangements with people and products you like.

AFFILIATES AND JOINT VENTURES

Sales

S E O C I A L®

#9

Page 100: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Everybody naturally looks at you for expertise.

Try co-organizing or hosting a Meetup to get started.

HOST (FREE) EVENTS

Sales

S E O C I A L®

#8

Page 101: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Always make sure your audience has an action to take when they’re done engaging with your content.

DON’T FORGET THE CALL TO ACTION

Sales

S E O C I A L®

#7

Page 102: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Hand them out everywhere you go and at every opportunity.

Bonus points if your card visually communicates what you do!

BUSINESS CARDS

Sales

S E O C I A L®

#6

Page 103: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Focus landing pages on capturing visitor contact information. Try having users “opt-in” and receive additional content.

SQUEEZE INFORMATION

Get access

Sales

S E O C I A L®

#5

Page 104: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Try Boomerang for Gmail and time all your emails strategically.

SCHEDULE EMAILS

Sales

S E O C I A L®

#4

Page 105: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Make the value box bigger than the price boxin the customer’s perspective.

VALUE VS. PRICE

Sales

value price

S E O C I A L®

#3

Page 106: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

Social

DRIP YOUR EMAIL CAMPAIGNS

Don’t flood inboxes.

Instead, leverage your list by controlling the tap.

Sales

S E O C I A L®

#2

Page 107: 101 SEOcial Secrets, Tips, Tricks and Strategies in Search, Social, Design, Development and Sales

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