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20 ways to make your website sell harder
@RichardCarter
A selection of our clients
Quick survey!
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1. Make it really easyto contact you
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2. Promote your social media
accounts!
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But……only if you update your accounts regularly!
3. Create trust between you and
customers
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4. Pick a suitable tone for your visitors
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5. Speedy website=
Happy customers
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Tips for a speedy website1. Good hosting company2. Compress images3. Consider new features carefully4. Good web developer5. Review regularly
2 secondsor fewer: ideal target load time.
6. Effective internallinking
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Good internal linking1. ~300 words per page minimum2. Pick relevant phrases3. Link to another page4. Don’t over-do it!
7. High qualityproduct imagery
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8. Optimise for image search, too
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Image optimisation1. Use the “alt” tag with relevant keywords (easy in WordPress!)2. Use relevant images in your content
9. Preemptcustomer queries
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10. Reassure customers with
videos
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Make sure your video is1. Clear and crisp quality2. Not too long (60 seconds or so)3. Subtitled, if possible4. Not the only way visitors can find that information
11. Mobile friendlycontent
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Stats: emarketer.com, 2015. Retailer specific data.
Desktop traffic
55.7%Mobile/tablet traffic
44.3%
Web traffic
12. Mobile friendlyprocesses
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Stats: emarketer.com, 2015. Retailer specific data.
Desktop traffic
75.1%Mobile/tablet traffic
24.9%
Web sales
13. Tools to help customers find what they’re looking for
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14. Create fear of missing out
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15. Create boosts with promotions
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Just bewarePromotions don’t tend to generate loyal customers!
16. Make new products easy to
find
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17. Offer free shipping
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93%of consumers would buy more online if free shipping was available
blog.compete.com/2010/01/14/can-shipping-costs-affect-online-sales/
…but:Ensure any threshold is sensible!
e.g, Free shipping over £50 is great if average order is £45 or so; not great if it’s £5!
18. Ensure site search returns useful results!
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19. Prequalify your queries
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20. Monitor, analyse, and adapt!
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