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Matthieu HouleDirector - Mobile & Platform
@matthieuhoule
:who we are
11.5M Unique Monthly Visitors
Mobile is Sexy
20%of our Searches will be conducted
on Mobile devices by the end of 2010
PurposeExecutionEvangelism
…so why an API?
“The smartest people are always somewhere else.”
• Accelerating Development & Innovation
• Converting Competitors Into Partners
• Extending our Business Model (Reach)
What’s in it for our Company?
Year 1 Targets
Sign-Ups
1,000Active
250Mashups/Apps
50
# Business Searches
30%of our Mobile Searches Will Come from
Simple is beautiful
L cal Content+
$
1,500,000 Business ListingsProfiles, Pictures, Videos
2,250 B2B Sales People
PurposeExecutionEvangelism
…build block by block, before run
Illustration by glennz.com
Building the PORTAL
Building the TEAM
• Community Management• Business Development • Dedicated Tech Resources
Internal
• Public Relations• Beta Partners
External
PurposeExecutionEvangelism
Segmentation
Seed
Startup
The Big Deals
Influence Decreases
Longer Term Payoff
Impa
ct
Time
Launch – our coming out party at FITC
Supported by social
PurposeExecutionEvangelism
