2011 Marketing Outreach Ideas

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2011 Outreach Ideas that Produce Leads



Lets get three things straight . . .



#1

Please feel free to Tweet . . .

@JTActiveMgmt

#JTBizTip

But no calls or texting.



#2



“If you do what you have always done, you will get what you have always got!”

Henry Ford

#3



Your Outreach Strategy Must Address the Fears of Joining a Club



Your Outreach Must Say












Your Outreach Should Be Linked



Your Outreach Must Show



Members



Free

$1 - $10

$10 - $49

$50 - $199

Members



Thinking About Your OutreachBe different to cut through & show you are different





Lead Boxes

These work brilliantly if:• There is a relationship between the 2 businesses• They are in the right venue• Are looked after• Have a an entry form that helps qualify your leads• Have leads that are followed up!

FYI – you can order lead boxes direct from Active Management’s Website: www.activemgmt.com.au

http://www.activemgmt.com.au/



























C-B-A

C = Capture names (build your list!).

B = Build trust with the prospect.

A = Make small action offers.

Your Outreach Must Have a Secondary Offer



On Line How?



Out Reach How?eBooks, reports, white papers

– These focus on the most common fitness issues and chronic conditions of your target market:

• Weight loss

• Stress reduction

• Diabetes

• Low back pain



C-B-A

C = Capture names (build your list!).

B = Build trust with the prospect.

A = Make small action offers.

Your Outreach Must Have a Secondary Offer





35

BUT . . . .



Justin TamsettB.Ed (Phys & Health Education)

Feel free to contact JT: [email protected] or +61438 015 677

Follow JT on Twitter: @JTActiveMgmt

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And for more information on Active Management helping your business go to: www.activemgmt.com.au

"What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others."

Pericles

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Business

2011 Marketing Outreach Ideas