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Fred Messmann, Deputy Director of the NS
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POINT OF SAFE (SALE) (POS)Strengthening Relationships:Continuing Developing Opportunities with Manufacturers and Retailers
2011 Tiger Team meeting Monday, August 22, 2011
Fred Messmann, Deputy Director
NSBC Point of Sale and Fast Track Grant• USACE Mandatory Life Jacket Study
▫Pine Flat Lake – east of Fresno, CA▫Millerton – north of Fresno - Control Lake for
study▫JSI measured last year (2010)▫USACE nor USCG actually measuring
difference between “sales” last year versus this year
▫NSBC grant will survey and place Point of Sale material in marinas, box store, and small stores
The NSBC and Manufacturers
•Life Jacket Manufacturers▫Revere Supply Company▫Mustang Survival
(Boating Safety Sidekicks)▫Takashina
• Cylinder Manufacturers
iSi Components Leland Supply Company
NSBC and RetailersPartners and non partners
( )
Point of Sale: Mannequin Display Cabela’s, Reno, NV
Pine Flat Lake Dam, Kings River CA
Millerton Lake, California
Pine Flat Lake Marina launch ramp
USACE sign leaving Pine Flat Lake Marina (reverse)
Pine Flat Lake Marina, June 2011
Pine Flat Lake Marina store entrance, marina manager
Pine Flat Lake Marina, interior PFD POS rack with mannequins
Reverse side of POS hanging display
Small bait shop near Pine Flat Lake
QR CODEwww.LifeJacketChoice.com
LifeJacketChoice.com
•Five Pages▫Home page as above: “If…then” format▫Check list for choosing a life jacket▫3 pages of text detailing their options
Life Jacket Choice: Choose the Right Life Jacket for your Activity
About Life Jackets• Inflatable Lifejackets (type III and V)• Requires regular inspection and maintenance!• Inflatable life jackets are a more comfortable and
lightweight option than the traditional buoyant lifejacket. They are a universal size, one size fits all, and usually have more flotation (20-35 pounds) than an inherently buoyant life jacket (typical is 15.5 pounds) When deflated they are compact and appear to resemble a big set of suspenders. Some inflatable lifejackets also come in a belt pack style designed to be worn in front, not a fanny pack. Both styles of inflatable lifejackets rely on an inflation chamber to provide buoyancy. …
Issue: Lack of Coordination with Safety Initiatives, Retailers, and Manufactures
•SOLUTION▫Partner with PFDMA and other
manufacturers to collaborate with boating safety advocates to market life jackets and life jacket “WEAR” promotions to retailers
▫Influence purchasing managers decision on how to have the correct year round product inventory, i.e. child, PWC, water sports, fishermen (float coats)
•SUGGESTIONS
