1. ContentsO v e r v i e wThought and ActionHuman Resource ServiceMarket Review in Greater China, 2013-2014Branding and Marketing of HumanResource ServiceC a s e S t u d yCEB: Brand Practices of Close-loop LeadsManagement and Emotion MarketingLove Inside Brand Transformation of GuanaitongTale Base: Creating the Top Brand of Talent Supply Chain1 0 0 B r a n d sCompany IntroductionAbout the ranking listAssessment Model and ProcedureBrand Evaluation ModelAcknowledgementAbout the ResearchAbout the PublisherDisclaimerCopyright Statement0010130260390901071081091111122 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014

2. OverviewTop 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 1 3. 2 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 4. Currently, Korn Ferry provides executives hunting, recruitment process outsourcing services, employer branding, talent assessment and evaluation, staffmanagement, executive coaching and other services in the world. Except executives hunting, other businesses in the financial contribution increase yearby year. The new corporate brand released by Korn Ferry in 2013 shows its business changes.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 3 5. 4 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 6. Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 5 7. 6 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 8. Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 7 9. 8 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 10. Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 9 11. 10 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 12. Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 11 13. 12 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 14. Case StudyTop 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 13 15. CEB is the leading member-based advisory com-pany.By combining the best practices of thou-sandsof member companies with our advancedresearch methodologies and human capital ana-lytics,we equip senior leaders and their teamswith insight and actionable solutions to transformoperations. The CEB member network includesmore than 16,000 executives and the majority oftop companies globally. CEB s SHL Talent Mea-surementSolutions is an important part of our In-tegratedTalent Management Services. CEB sSHL Talent Measurement Solutions offer sci-ence-based assessments, benchmark data, andtechnology and consultancy services to help or-ganizationsassess, select and develop the rightpeople for the right roles.14 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 16. CEB: Brand Practices of Close-loop LeadsManagement and Emotion MarketingInspiration of 57%Hello, CEB please?" According to the CEB's research, in today's B2B environment, 57% users when they really contact the suppliers, they havedone the research, and have a certain perception and understanding, even the CEB's customers. Moreover, these "active" clients usually havestronger cooperation. Because they are familiar with CEB insights and theories from various communication channels, and some will be silentlyassessing the products and services.Since 57% of potential customers actively seeking information. So, CEB chooses a set of inbound marketing to help potential customers discoverinformation more easily through online and offline platforms. At an early stage, to convert potential customers awareness of the CEB to brand pref-erenceand finally into sales leads.Actually, this is the new rule of marketing, and the combination of theinitiative marketing and inbound marketing falls to the ground throughthe one-piece content-centered marketing model.of tracking and locating of online users, and analyze digital bodylanguages of these potential users, to find out the user purchasingpreferences and habits, they will be more accurate to obtain salesleads or have potential customer requirements?In other words, the maximum use of tracking and identifying networkInbound Marketingnitiative Marketingwin attention from the marketSeeking known andactively potentialcustomersThroughself-considerationcluesA further chance tocommunicateuser's ability is also close-loop marketing. Close-loop concept originated from automatic control theory. Its core is building a feedback loop betweenthe input and output, through the feedback loop to obtain feedback analysis, and according to the results to adjust the input. Enterprise production isthe ultimate goal of marketing. Why B2B Marketing still do not fully realize the close-loop marketing and maximizing the effect? The key reason liesin the enterprise marketing team or decision lacks of advanced ideas; passively performs; or don't know or care about the new modern marketing.The second is the lack of a certain technology platform support.CEB close-loop leads managementIn 2012, the CEB set out to create a close-loop process. This close-loop process combines marketing and sales performance which closely cooper-ateswith the sales, and improves business performance. Close-loop leads management of CEB focuses on identifying customer buying processes,constructing a close-loop lead management with sales personnel to identify and nurture leads, sharing leads behavior, creating customer profiles forthe target objects, designing marketing pattern based on target customers purchasing content and eventually focused on metrics and return oninvestment.Process is complicated, broadly speaking, the close-loop trail attracts potential customers by publishing high quality content in all channels of mar-keting,making customers perceive the brand. CEB defines leads as customers who are interested in certain products, rather than registered partici-pantsof the conference, or groups receive a business card or download white paper. Marketing department by inbound and active marketing to gen-eratesales leads, and to grade the clues to get high scores, which will be transferred to the sales department. Leads under standard will be nurtur-ing;marketing will evaluate these clues, and failed clues will return to the market for cultivation and score to reassign once again. This is theclose-loop process leads. In this process, marketers with sales personnel to identify and foster, update and share clues of their digital and offlinebehaviors (for example, registration and phone answering).Technology is icing on the cakeCEB marketing experts not only have an advanced set of market mar-ketingcognitive concept outside, while also borrowed integrated withEloqua, the marketing monitoring analysis tool of SaaS (software as aservice) platform. Through automatically capturing customer reply ofmarket activities, sales behavior of reaction, thus, it is better to under-standpurchasing behavior and reach promoting income growth effec-tively,which can be more effective to artificial intervention of errors,having an insight into buyers reaction on marketing strategy, achievingresources optimization configuration. This is icing on the cake forclose-loop leads management of CEB.9KGXIN+TMOTK+RKIZXUTOI6XUJ[IZY3GT[GROJKU(GTTKX9UIOGR3KJOG4KZ]UXQ9KSOTGX3UHORK9OZK)[YZUS2GTJOTM6GMK3UHOROZ_'JKXZOYKSKTZ+SGOR'IZOOZ_9IUXOTMIR[KY,UYZKXOTMIR[KY9GRKY6KXIKVZOUT+GR[GZOUT6[XINGYKTop 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 15 17. CEB's marketing team will also purchase customer relationship management system Salesforce, and consists of all platforms, including socialmedia, traditional media and other channels of sales leads or potential customer demand data are integrated into the platform. In short, the sharingplatform of CEB marketing team and sales team information--the same platform of customer profiles, on this platform, marketing and sales teamsidentifying and nurturing leads, sharing the behavior of clues. Marketing and sales departments use the same language, on the same platform,regularly updates schedule. Sales team can see how market based on sales targets to have a clue, and market sales team can better understandhow to follow up on sales leads.Treating content-centric 360 degree marketing mode as natureMarketing activities of the CEB is multiple and diverse, but the essence is the same--content-centric 360 degrees model. Through high qualified withbusiness insights content and education attracting potential customers, and it translates into high qualified sales leads. These leads are everywherein search engines, electronic brochures, videos, webinars, banner ads, social media, mobile Web, email and other channels. At the early period ofsales, potential customers are always in the perception of the brand, as well as the insights. While doing these activities before, CEB has createdcustomer profiles for Persona, published content and channels are based on those account types. These archives are not achieved in an action. It isa step by step process with team cooperation. Line employees of each sector and each region on the same platform sharing their perception andunderstanding for market and customer. Summarized and refined by marketing department, after wrote the content by headquarters according tohighly refined customer insight, regional market department will accord to the regional customer archives to amend and correct, which promisescontent to trigger the pain of potential customers easily, and be more resonant and valuable.Journey from Call to ActionAfter having the content and target customers, CEB can lead potential customers to a journey through the system, as shown in figure. During thisjourney, CEB according to clues for activities reflection provides appropriate content for guidance. A variety of content, including the infographics,report summary, the full report, directly contact the company, such different content and information. At the early stage, CEB may send humanresources managers infographics which are easy to understand; send a full report to the directors of human resources; send a summary report tothe human resources manages with their responses; or invite them to participate the seminar, and after get some feedback, continue to nurture andguide the clues for this journey. During the journey, CEB through the Call to Action increases customer experience, so that customers can spend theleast amount of time to obtain the greatest value, capture customer behavior, and lead customers in time.16 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 18. Interesting cases to assess cluesAfter the generation of sales lead, an indispensable step is to assess the quality of leads to determine what to do next. CEB Asian Marketing Direc-tor,Heidi provides an interesting example.Black part is the clue of market behavior that most companies be able to grab. Picture on the left shows disconnected sales calls, traditionally thisclue would be deemed as disqualified leads. But, through the help of technology, capturing the digital behavior of this clues, found the clues actuallyhad actively responseafter the phone message, this clue browsed website for four pages; after sent email, this clue downloaded the related whitepaper; then after the second sales phone message, clue browsed website for two pages, so it should be an qualified clues. Sales team saw the clueused to access web pages, download reports, respond emails as well as by the platform, in order to determine the priority of tracking this clue, aswell as how to talk, lead and capture business opportunities.A marketing activity will result in a lot of sales leads, may also have a sales leads which interacts with the CEB in the different activities, artificialanalysis of sales leads is good, but the effort, time and money spent are huge. Meanwhile, the clues are verified by phones several times beforegiven to the sales department which causes tiredness. Thus, the CEB's close-loop is an automatic evaluation system for clues--through the system,the system will auto-evaluate and filter a number of clues that are not compliant.CEB evaluates the clue from the explicit and implicit aspects. Explicit factors refer to position, industry, number of employees and other externalfactors. As a clue to the purchase ability or tendency, these data can be matched based on database or collected via the online form. Implicit factoris interaction and feedback of this clue and marketing activity, such as meetings, site visiting, and files downloading. According to Ms. Haijin Huang'sexperience, the grading of each company is different. Even if competitors in the same industry, difference is there, because none of the company'sbusiness operations, profits, sales tactics are the same. Meanwhile, grading standards between different industries, regions and products, you canhave several or even dozens of differences. More standard, higher maintenance costs. Maintenance costs are not real money, but in updating thesestandards, especially in the rapidly developing or quickly upgrading products markets, customers in these markets may change quickly, then thecorresponding standard scores need to be restructured.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 17 19. Return on investmentThe vast majority of outcome measurement is the return on investment formarketing activities. The income of close-loop leads marketing contribu-tioncan automatically generate digital effects, which are accurate and intime with clear interface.Marketing from promotion to emotionalways on the roadClose-loop leads management is the application of data in the field ofmarketing, emphasizing feedback and data collection. Through analysisinteract with potential customers in a variety of channels timely and valu-ably.These channels are various, but whether it is active marketing orinbound marketing or a combination of both, what is required for all iscontent-centric. But when each institution is in the almost same channel,the channel is easier to copy, such as Weibo marketing, everyone rushingheadlong into action, then what is the next tipping point?Heidi advocated emotional marketing. A video in 2013 she illustrates,Google's search service reunited long separated India and Pakistan'sfriends and relatives, which implies emotional transmission of videos, andmakes India users of Google achieving a rapid growth of the area. Heidiargued that the spread of social media influence, not only requiring CEBmarketing content to be interesting, but also should allow enterprises tohave more emotion, in a personalized way to express opinion and reflectthe values of products and marketing.Mobile Internet technology is not the absolute factor of brand main-taining,traditional channels remain effective. Enterprises are eventu-allygoing to be customer-oriented, strengthening the quality of prod-uctsand services. Meanwhile, ever-changing marketing strategiesmaximize the ability to trace and locate network users, more accu-ratelycapturing sales leads or potential customers requirements, inorder to fundamentally enhance the brand's competitiveness.18 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 20. Love Inside,Brand Transformation of GuanaitongThe guru of Marketing Philip Kotler once said, marketing is not selling their products and services ina smart way, but the art creates real customer value. Each consumer is a fresh image with emotion,personality, and eagers for love. Business needs to return to love.Last year, our company's slogan is Inspire Welfare , and this year we change it into LoveInside . As Mr. Jun Pan, General Manager of Guanaitong said, This change is because not onlythe new logo puts love in the middle , but also reveals Guanaitong hopes to build Love Insideecosystem, and realizes win-win concept. And the change in the brand appeal also warms the coldbusiness world.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 19 21. GET and GIVE of GuanaitongAs the Chinese most famous comprehensive human resource service provider CIIC s subsidiary company, and China s first one-stop non-cashincentive and recognition solution provider, the business orientation of Guanaitong is flexible benefits outsourcing providers. Until last year, thebusiness focus of Guanaitong was on how to make the enterprise benefits be more valuable: with a one-stop platform work style, and integra-tionof various kinds of benefits suppliers, to help enterprises to fully meet the personalized demands of staff. This is called the considerationabout the level of GET, concluded into the brand slogan is Inspire Welfare .In early 2014, there was a comprehensive promotion about the positioning of Guanaitong, hoping not only can let the enterprises and the staffgain more values and better experience in the aspect of GET , but also can initiate employees and enterprises give back to the society at thesame time, this is known as a level of GIVE . An all-win ecosystem is formed among enterprise , employee and society with the connectionof GET and GIVE , and consequently brings in the brand slogan of Love Inside . Meanwhile, for the logo of Guanaitong, the i in airepresents people, and the a shapes like the alpha on behalf of the infinite, the combination of the two letters is pronounced like love inChinese, which fully embodies the core of the brand From love and care to the infinite .Based upon the change of brand appeal, Guanaitong did some adjustments in terms of brand promotion and dissemination. Guanaitong alwaysfirmly believes that good brand appeal is the value marketing based on high quality products and services. Therefore, this year, promotion andtransmission of Guanaitong are mainly revolving around three points: value, products and activities.The level of values: using the timing of new facelift of the brand VI, putting forward the value proposition of feeling love, delivering love and LoveInside ecosystem. By the national roadshow activities of Chinese enterprises staff caring action , it spreads of brand value of Guanaitong.The level of products: summarizing the products of Guanaitong andchoosing to integrate and promotionally plan the star products, and furtherimproving the brand by the products.The level of activities: using industrial influential activities, to communi-cateand expose brand. Guanaitong joints with Love Inside partners toparticipate, and display the brand on the annual events such as ChinaHuman Capital Forum and China HR service provider EXPO.A disable artist Ms. Hong Xia performs paper-cutting, and her work is embeddedin silk scarves and other derivatives provided by Guanaitong, as a loving gift forpromotion. Part of the payment for goods will support the employment of disabledpersons and their skills training, to let more disable persons exert their personaltalents and realize their career dreams.Brand advantage from continuous innovationGuanaitong believes the only way to keep the brand, in addition to continuously improving their core competence, is the constantly innovation andre-innovation on the brand promotion. Currently, at the brand level, Guanaitong has been initially formed the value of communication strategyabout Love Inside and integrated within the star product promotion strategy, then Guanaitong will focus on the increase of image positioningabout corporate welfare expert between the value of the brand appeal and the star product marketing promotion, to form a trinity brand promotion.Compared with the similar enterprises simplification tendency of brand positioning, three-dimensional brand strategy of Guanaitong will showmore advantages along with the development of multiple publicities. And brand communication to society, the enterprise and employees are thecore of the brand effect assessment in Guanaitong.Corporate brand is closely related to customer satisfaction. Guanaitong always focuses on the customer experience in the process of service.Service objects of Guanaitong are from the decision makers of buying service products, namely the human resource executives and other man-agersin enterprises, to the service products end users, namely, employees. From accepting enterprise enquiries, signing a contract, platformdeployment, end users selecting and using products, logistics, until the after-sales service, Guanaitong has strict control process of the wholeservice chain.At the same time, Guanaitong also uses 400 hot line, official Wechat account, website and various channels to collect customer feedback andestablish daily contact with customers, to ensure that customers' problems can be solved at the first time, and provides the voices from the termi-nalsfor the future improvement of products and services.Take the GAT Festival Benefits as an example, it applies to the concept of Tong, and multiple levels and suppliers fully meet the personalized demandsof the enterprises and employees. But because of various standards of logistics and inventory managements of different brands, it happened before thatduring the peak time, products were arriving late or out of stock. After listening to all parties opinions, including customers, Guanaitong takes reforms inmany places for the next festival products: such as the advance evaluation about logistics and inventory levels of brand owners, and when up to stan-dard,they are on the system to obtain standardize management; giving a sufficient permission for customer service staff to deal with customer disputes...These measures of adjustment and optimization immediately drop customer complaint rate to 0.29%.20 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 22. Guanaitong is an Internet-kind enterprise, and its most business practices leave a mark on the enterprise internal and external network platform.Everything can be traced back. Therefore, after years of development, Guanaitong also accumulated a large database. The next action of Guanai-tongwill pay more attention to the value of this aspect. Guanaitong hopes that in the near future, it can make the fullest use of these data as bigdata analysis. In particular, all sorts of data based on real business trends and group analyses will appear, and through the release and share ofthe reports to make Chinese enterprises' human resource executives can timely grasp the market trend, establishing human resource strategyreasonable for the development of the company. At the same time, Guanaitong also wants the analyses can work as references for the industryexperts and related government agencies. By that time, Guanaitong will become a real mighty brand throughout the enterprises and employees.New media technology and the fans effectGuanaitong is an Internet-kind company, for a long time, mobile and digital media are the main channels for its product promotion, such as,through search engines such as Baidu, Guanaitong undertakes thousands of enterprises active inquiries every year.In addition, this kind of social media also plays a great role in the brand promotion of Guanaitong. In this year's news conference of Chinese enterpriseemployees caring action , Guanaitong applied to the high-tech digital technology and do an excellent performance about the platform service of Guanai-tong,after this, the performance was cut into videos and forwarded in video websites, which formed a very good communication effect.Guanaitong also attaches great importance to the customer relationship maintenance through social media tools. Nowadays, it has Wechataccounts CIIC Guanaitong for HR and aizaiqizhong for customer enterprise employees respectively.At the same time, with the help of some mobile and digital media, Guanaitong finds customer needs, and carries out the benefits survey of Inves-tigationon the Present Basic Chinese Employees Caring Situation .As the mobile and digital media in the future will be more and more influential, Guanaitong will also continue to grasp the trend, and make thebrand have a better interaction with the audience in the media.With the recognition of the fans, there will be a reputation, and then it will be transmitted widely. Without brand, fans economy will not last for along time, so fans and brands complete each other. Establishing fans groups is always the dream of Guanaitong.We want to make friends with every individual employee. This is also why the business model of Guanaitong transforms from B2B intoB2B2C. Mr. Jun Pan said, The final experience of Guanaitong is employees, if we can have a good fan effect in the group of employees, theenterprises will naturally regard us as the solid choice.Fans marketing is not an easy thing, and it is important to have enough interactive communication. Nowadays, the B2C marketing Wechataccount aizaiqizhong has tens of thousands of real fans, and they are all customer enterprise employees of Guanaitong. Guanaitong irregularlylaunches some topics related to love and invite fans to show their opinions, and many ideas about love from some offices also give Guanaitonga lot of inspirations. Based on this, Guanaitong is considering to establish a mechanism to let the fans could participate in the business planning ofGuanaitong, such as product design, to further play the function of the fans in the Love Inside ecosystem.Flexible Accounts Purchase and Payment of GuanaitongPayment PointsCorporate EmployeeSupplierPurchase PointsCollocation PointsExchange of GoodsCash Settlement##$NPEFPG(VBOBJUPOHDeliveryTop 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 21 23. Creating the Top Brand ofTalent Supply ChainTale Base Talent Network Technology co., LTD. is the top brand of talent supply chainmanagement. It is a person-post matching expert of creating and focusing on the talentsupply chain concept practices. Based on employment network and through the combi-nationof Test + Hire intelligent recruitment patterns, Tale Base helps enterprises tobuild talent supply chain. It improves the professional and scientific talent management,which helps enterprises to realize the sustainable development of human resourcesmanagement. Tale Base, meanwhile, is the only industry using IT technology to improveeffectiveness of personnel employment and decision-making processes. It is the com-prehensivehuman resources management service provider for talent assessment,headhunting, RPO recruitment and campus recruitment.22 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 24. Performance generated from wisdom The meaning of Tale Base is Performance Generated from Wisdom. In short, the mission of Tale Base is to help enterprises by improvingthe talent management, to achieve the goal of improving organizational performance.As the top brand of talent supply chain management, Tale Base is also a person-post matching expert focusing on the talent supply chainconcept practices. Since its establishment, Tale Base grows rapidly. It also took various measures to win the market recognition andacceptance constantly.At present, the Chinese market filled with various definitions and concepts about talent management. The talent supply chain theory aboutthe Chinese market talent management concept is put forward by Tale Base research exclusively. 2011, Tale Base did a market researchfor talent supply chain. There were a total of 665 enterprises participated in the survey, covering the local leading enterprises and excellentforeign capital enterprises basically. By far, it is the largest research about Chinese enterprises talent management present situation. Thestudy lasted six months, and collected a lot of first and second-hand data. Based on these studies, Tale Base puts forward the talentsupply chain concept, namely, Just-In-Time dynamic talent management system. Short-term talent planning, dynamic, flexible standardtalent inventory, and maximizing the ROI of talent cultivation and talent supply without time difference, these are the four parts constitutingthe four pillars of talent supply chain management.Broken, reinventing talent supply chainTale Base proposes Just-In-Time talent supply chain management mode, namely, the use of the application of supply chain to managetalents. At the right time, under the changing external environment and market environment, enterprises have the cost-benefit optimizationway of talents attraction and recruitment, deployment and configuration, training and incentive, talent quality, quantity, structure, efficiency.It can meet the long-term stable business development needs of the organization, and ensure the implementation of organizational strate-gy.Through the integration process of talent management activities, talent supply chain management carries on the overall coordination,and evaluates the result of the activity. It forms a circle and constantly optimizes system and circulation, reducing the risks of talent supplyuncertainties.Talent Supply Chain Management Model of Just-In-TimeEnterpriseStrategyExternalEnvironmentDynamic Short-termTalent PlanningROI Maximizingof Talent TrainingTalent Supplyof JITFlexible andStandardizedTalent InventoryTalent Supply WithoutTime DifferenceOrganizingAbilityEnterprisesPerformanceSource from: Tale Base Overview of the Present Situation Investigation Report on the Internal Talent Supply Chain Management in 2011In talent supply chain management mode, after predicted vacancies changing into real vacancies, the mode should supply in time andcontinuously shorten the time of supply. It emphasizes the timeliness, which reduces the waste of talent in the enterprises.Tale Base always adheres to help Chinese enterprises to build talent supply chain, and boosts the sustainable development of Chineseenterprises. In 2012, Tale Base publicized a book Build Talent Supply Chain, elaborates the definition and principle of the supply chain. Fororganizations, how to better help enterprises to enhance performance through human resources management, and to achieve the sustain-abledevelopment of the enterprises, it is an important purpose for the enterprise creating the talent supply chain.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 23 25. Locate locally intensive farmingChinese local enterprises are deepening their understanding about the talent management. They are also more aware of important valueof the talent management strategy to the enterprise overall strategy implementation. Tale Base based on South China market, and itstarget customer are the Chinese local companies. At present, more than 90% of Tale Base businesses are from the local companies inChina. In addition, the South China region is also the gathering place for Chinese domestic private-owned enterprises and state-ownedenterprises. A large number of outstanding domestic enterprises, such as Huawei, Tencent, Vanke, SF-Express, and China MerchantsBank, gathered in south China. With strong market acuity, these companies attach great importance to talent management. Meanwhile,Tale Base set up branch offices in Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, and Xiamen.Tale Base pays huge attention to develop products and solutions suitable for China domestic market. It adheres to the professional serviceconcept, delivering the greatest value for customers. Departing from jobs, Tale Base designs the content of the assessment according tothe requirements of the job qualifications, performance, situations, and problems. As a starting point, Tale Base firstly conducts a largenumber of customized developments for the enterprises, and then applied them into the standard products. In the process of cooperationwith large companies, Tale Base helps them to develop standardized products, promoting to more customers and expanding the market.Tale Base, for example, develop customized products for SF-Express. After this, the standardization of products can be applied to otherlogistics company.Tale Base plays a huge role in the services and understanding of local Chinese benchmarking enterprises, promoting specialization, stan-dardizationand refinement of talent management in Chinese local small and medium-sized enterprises!Terminal change from B to C Cepin leader of intelligent recruitmentTalent assessment has become one of the magic keys for human resources management. With the professional talent assessment tools,more and more human resources managers begin to judge, identify, select, appoint and train talents. This results a huge demand, andcreates an unprecedented spurt of growth in talent assessment market. The huge market value is bound to attract more enterprises to join,in the fierce market competition, Tale Base has adopted various measures to improve market recognition rapidly.For the traditional assessments, generally, they serve for the B-terminal users, namely, the business users, rarely involve the C-terminal(consumers). However, for ordinary consumers, there are huge requirements of assessments.In May 2012, Tale Base launched 1 assessment , namely, talent assessment by 1. Its purpose was to foster the acceptance andrecognition of market for assessment, which fired the first shoot of the popularity on talent assessment . This product is far below themarket price of similar products, which promises the numerous customers for Tale Base. Inthe meantime, the assessment has become a widely accepted concept in the process ofenterprise talent management. In the process, Tale Base also found that C-terminal custom-ershave a certain demand for assessment in the market. Only few companies tap into theC-terminal needs market. Since then, the popularity of the mobile phone, iPad makes theconcept of micro assessment with more broad market foundation. At the same time, thepopularity of mobile payment, such as Wechat payment, also provides micro assessment avery convenient way to purchase.Therefore, at the end of 2013, Tale Base through the Wechat public account of Cepin launcheda series of micro assessments. A large number of mobile user groups, through social networkingtools such as QQ, Weibo, and Wechat, transmitted to their friends. For its convenience, fun andprofessionalism, it won a high degree of participation and communication.Tale Base has introduced nearly 40 micro assessments products, such as Who Dares Lie toMe, Ten Picture See through Your Sub-consciousness, and The Strongest Brain Challenge.Among them, The Strongest Brain Challenge witnesses the increase of more than 100,000visitors a day. After three months, the participated visitors are more than 13 million. By thepopularity of micro assessment, Tale Base obtains a large amount of data and fans, andmakes them gradually transform into potential customers, and lies a solid foundation for thec-terminal service charging.Micro-AssessmentThe StrongThe Strongest Brain ChallengeTo recruit undergraduates, please visit cepin.com!participated visitors A total of 11 questionsChallenging your limits, showing your brainpotential, are you the next strongest brain?Start24 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 26. On July 7, 2014, Tale Base launched Cepin. Its entered enter-prisesare more than 1500 now. Cepin overturns the chargingpattern in the field of recruitment. As the entrance of assessmentand the core of recruitment, it is the purpose of Cepin. Accordingto the 4C pattern, namely Competency, Compensation, Culture,and Condition, it helps enterprises to conduct a preliminaryscreening, and achieves the goal of intelligent match. Thisassessment mode is suitable for the mass recruiting occupa-tions,and aims at new graduates and job seekers underthree-year work experience, namely, interns, graduates and jobseekers without enough work experience.Explicit TraitsCepin is the seamless connection of Test + Hire. It is an intelligent recruitment pattern with world-wide synchronization. Through theiterative check of algorithm and data, Cepin realizes the two-way push of the enterprises and candidates based on matching degree. Itimproves the efficiency of the job-hunting of both sides, solving the most two pain spots of recruitment: fast and quasi. Therefore, asthe entrance of assessment, Cepin subverts recruitment mode and leads intelligent recruitment!Mobile marketing improving user viscosityAs social networks and mobile Internet are more and more popular, SNS technologies and mobile applications emerge in endlessly. Blogs, socialnetworking and Weibo have gradually become the mainstream media platform. These new social media platforms provide enterprises with theproducts and huge potential service marketing channels. Social network have a huge impact on the enterprise marketing. It greatly affects theviscosity of customers to the brand. Facing the rapid development of Internet, Tale Base has always regarded Internet thinking, such as custom-erfirst, free hardware, fans economy and experiential marketing, as the guideline to improve the user viscosity.Over the past three years, Tale Base attends or hosts about 50 marketing activities every year. Exposure in different markets transmits the ideas,values, products and service solutions for customers. Secondly, through the cooperation with channels and the partners, it expands the market.Over the past few years, Tale Base expanded about 60 channels. Through channel distributions or agents, products of Tale Base gains highermarket recognition. For example, people by some recruitment agencies, websites, and training institutions use the products of Tale Base. In addi-tion,through some meetings and activities held by Ministry of Human Resources and Social Security, Tale Base establishes a cooperative rela-tionshipwith many domestic and foreign well-known human resources service agencies. Finally, through the use of new technologies, such asthe transmission of the products and services of Tale Base by Wechat and Weibo.Become the Intel in the field of human resourcesOn January 18, 2011, Tale Base was formally established. Nowadays, Tale Base Talent Management Consulting co., LTD. has officially renamedas Tale Base Talent Network Technology co., LTD. The shift predicts that the development direction of Tale Base in the future is to develop theera of smart recruitment by 4C person-post matching theory.Since founded, Tale Base forged their own brand as the Intel in the field of human resources industry, positioning itself based on system, plat-formsand products to win the market. The data analysis is the foundation of talent management based on the assessment. Tale Base based ondata of talent management, providing customers with solutions, is supported by a powerful technology. Tale Base has already applied for the fourinvention patents. It won the most patents in the field of human resources companies in China.As the leading talent supply chain brand, Tale Base has deep industrial accumulation in the field of personnel evaluation industry. All these accu-mulationwill be transferred to the platform of Cepin. In the future, Cepin will rely on big data technology, aiming at the test data collection andanalysis of specific groups, providing the best decision supports for career choices and personnel decisions of B- and C-terminals.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 25SeedSoilImplicit Traits 27. 100Brands26 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 28. IBM Smarter WorkforceNASDAQShanghaiHR ConsultingHR Outsourcing andDispatche-HRe-HRRecruitingTop 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 271234567891011121314151617181920212223242513410678159162412131422121193811198027/26ADPCIICRandstadAon HewittDDISAP51jobMercerFESCOORACLEZhaopinSFSCKronosCEBKeyLogicHay GroupyonyouBeisenguanaitongKNXLinkedin8.408.367.717.697.607.597.587.577.557.547.407.267.246.856.846.836.826.656.506.496.486.456.356.346.33Career InternationalFESCO Adecco1949198719602010197019721999193719791977191119971984199620101977197920041943198819992008201220021957Towers WatsonHR Outsourcing andDispatch New YorkAmsterdamNew YorkNewYork,London,ChicagoNew YorkNew YorkNew YorkNew YorkNew YorkNew York,Paris,ZurichHR Outsourcing andDispatchHR Outsourcing andDispatchHR Outsourcing,HR ConsultingHR Consulting,TalentAssessmente-HRRecruitingRecruitingHR Outsourcing andDispatchHeadhunting,HROutsourcing and DispatchHR Consultinge-HRTalent AssessmentHR Consulting,Management TrainingHR Consulting,TalentAssessmente-HRHR Consulting,TalentAssessmentHR Outsourcing andDispatchHR Outsourcing,Management TrainingHR Outsourcing andDispatch,HeadhuntingFrankfurt,New YorkNASDAQ)3PPU5PQ)VNBO3FTPVSDF4FSWJDF#SBOETJO(SFBUFS$IJOB3BOLJOH3BOLJOH$PVOUSZTUBCMJTIFE:FBS-0(0 $PNQBOZ/BNF .BJO#VTJOFTT #VTJOFTT 4UPDLYDIBOHF 4DPSFNotes: 1.Business of Adecco China have been integrated to FESCO Adecco since April 2,2014. *The following ICON represent the corresponding human resource management business.HR Outsourcing and Dispatch Headhunting Recruiting Management Training HR Consulting Talent Assessment e-HR; Background Survey Company Service Health Management Consulting 29. 262728293031323334353637383940414243444546474849502717235382534/455618/4530276145/5962//425343)3PPU5PQ)VNBO3FTPVSDF4FSWJDF#SBOETJO(SFBUFS$IJOBNeusoftLumesseKelly ServicesCDP GroupHaysWeibo Talent 2HudsonAccentureDayeeCegosKingdeeATAHirede58.comDajieAMAde BonoRobert WaltersCTGe-HR Shanghai/NASDAQe-HRTalentManagement SystemHR Outsourcing andDispatch,HeadhuntingHR Outsourcing andDispatch,HeadhuntingHR Outsourcing andDispatchManagement Training,HRConsulting,TalentAssessmentHeadhuntingRecruitingHR Consulting,TalentAssessmentHeadhunting,TalentManagement ConsultingHR Consulting,HROutsourcing and Dispatche-HRe-RecruitmentSystemManagement Traininge-HRHR ConsultingTalent Assessmente-HRe-RecruitmentSystemRecruitingHR ConsultingManagement Training,HR ConsultingRecruitingManagement TrainingManagement TrainingHeadhuntingHR Outsourcing andDispatchNew York//LondonNASDAQ/NASDAQNew York//HongKong/NASDAQ/New York/NASDAQ///London/28 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 20146.326.316.216.196.126.115.845.785.765.755.745.725.615.505.475.455.395.385.375.365.355.305.255.085.061991201119461948200419811867200919981967198920031926199318681999200820051848198020081923199119852003Manpower GroupMartinsen GroupNormStar GroupDeloitte Human CapitalConsultingPricewaterhouseCoopersHuman ResourceConsultingRIGHT MANAGEMENT3BOLJOH3BOLJOH$PVOUSZTUBCMJTIFE:FBS-0(0 $PNQBOZ/BNF .BJO#VTJOFTT #VTJOFTT 4UPDLYDIBOHF 4DPSFNotes: 2. Weibo Talent Team is founded in 2009. *The following ICON represent the corresponding human resources management business.HR Outsourcing and Dispatch Headhunting Recruiting Management Training HR Consulting Talent Assessment e-HR; Background Survey Company Service Health Management Consulting 30. e-HRe-HRe-HRe-HRBackgroud surveyRecruitingHeadhunting,RecruitingHeadhuntingManagement TrainingManagement Traininge-HRTop 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 295152535455565758596061626364656667686970717273747551/677345583332////746690/6950745464/858281GanjiNetDimensionsRobert HalfEngmaChinaHRLiepinPlatinumHRBossVanguardKayanglagouMichael PageBRIDGE HRECEIBSCyberwisdomOurATSTale Base3ALLEGIS-BN5.045.034.984.974.954.854.844.794.754.734.654.634.584.564.514.484.474.454.444.434.424.414.384.344.33189720051993199919531948200218941997200019942011199819951953201319761969200320091999/201020101983KPMG ConsultingAntal InternationalHeidrickStrugglesErnstYoungFirst AdvantageKorn/Ferry InternationalCornerstone OnDemand3BOLJOH3BOLJOH$PVOUSZTUBCMJTIFE:FBS-0(0 $PNQBOZ/BNF .BJO#VTJOFTT #VTJOFTT 4UPDLYDIBOHF 4DPSFHR ConsultingRecruitingHeadhunting,RecruitingManagement TrainingHeadhuntingHR Outsourcing andDispatchHR Outsourcing andDispatchHR ConsultingRecruitingHeadhuntingHR Outsourcing andDispatche-HRe-RecruitmentSystemHR Consulting,TalentAssessmentHR Outsourcing andDispatchLondonNASDAQNew YorkLondonNew YorkNASDAQ)3PPU5PQ)VNBO3FTPVSDF4FSWJDF#SBOETJO(SFBUFS$IJOB3.Tale Base's cepin.com has its Android and iOS APP. *The following ICON represent the corresponding human resources management business.HR Outsourcing and Dispatch Headhunting Recruiting Management Training HR Consulting Talent Assessment e-HR; Background Survey Company Service Health Management Consulting 31. )3PPU5PQ)VNBO3FTPVSDF4FSWJDF#SBOETJO(SFBUFS$IJOB/e-HRHeadhuntinge-HRRecruitingCompany ServiceHR Consultinge-HRRecruitingHeadhuntingHeadhuntinge-HRManagement TrainingHR Outsourcing andDispatchTalent AssessmentHR ConsultingHR ConsultingHR ConsultingRecruitingNew York30 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014757676787980818283848586878889909192939495969798991007470747898//3590728941/7985//////////HR-ChannelAmrop GroupworkdayWealinkEdenredZOHJSoftEgon ZehnderKANgroupBRecruitPenseeSoftTalentQZuoyouUniversumPinCNinspur4.284.284.274.234.134.054.034.003.933.923.913.903.863.853.843.753.683.593.583.553.483.473.433.403.392002200119811977198720052004196220111998200820052007196919642013200920031984/1998198820041983TACSENManagement ConsultantsInfor Global SolutionsAssess SystemsBluesea GroupYingJieShengLloyd Morgan ExecutiveRussell ReynoldsAssociatesFranklinCoveyEmpresaria Group3BOLJOH3BOLJOH$PVOUSZTUBCMJTIFE:FBS-0(0 $PNQBOZ/BNF .BJO#VTJOFTT #VTJOFTT 4UPDLYDIBOHF 4DPSFHR Consulting,Management TrainingHR Outsourcing andDispatchTalent Assessment,HR ConsultingHR Outsourcing andDispatch,HR ConsultingHeadhunting,TalentAssessmentRecruiting,RecruitmentProcess Outsourcinge-HRe-HRNew YorkParisAustraliaLondon*The following ICON represent the corresponding human resources management business.HR Outsourcing and Dispatch Headhunting Recruiting Management Training HR Consulting Talent Assessment e-HR; Background Survey Company Service Health Management Consulting 32. 13410913)30VUTPVSDJOHBOE%JTQBUDI$PNQBOZ/BNFHR Outsourcing andDispatchHR Outsourcing andDispatchHR Outsourcing andDispatchHR Outsourcing andHR ConsultingHR Outsourcing andDispatchHR Outsourcing andDispatchHeadhunting,HROutsourcing and DispatchNew YorkAmsterdamNew York14 1996 6.858027ADPCIICRandstadAon HewittFESCOSFSCCareer InternationalguanaitongKNXFESCO AdeccoHR Outsourcing andDispatchHR Outsourcing,Management TrainingHR Outsourcing andDispatch,HeadhuntingHR Outsourcing andDispatch,HeadhuntingHR Outsourcing andDispatch,HeadhuntingHR Outsourcing andDispatchHR Consulting,HROutsourcing and DispatchHR Outsourcing andDispatchHR Outsourcing andDispatch2012 6.35New York,Paris,Zurich26 1957 6.33Kelly ServicesNASDAQ23 1946 6.21Manpower Group5 1948 6.19CDP GroupNew York38 2004 6.12Accenture18 1989 5.74CTGNew York43 2003 5.06Robert HalfNew York58 1948 4.85EngmaHR Outsourcing andDispatchHR Outsourcing andDispatchHR Outsourcing andDispatchHR Outsourcing andDispatchHR Outsourcing andDispatch,HR ConsultingRecruiting,RecruitmentProcess OutsourcingHR Outsourcing andDispatch33 2002 4.84BRIDGE HR74 2003 4.44ALLEGIS-BN81 1983 4.33HR-Channel70 2001 4.28Bluesea Group89 2008 3.91BRecruit/ / 3.68Empresaria Group8.408.367.717.697.55194919871960201019791984 7.242008 6.45London/ 19963.55Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 313BOLJOH3BOLJOH-0(0 $PVOUSZTUBCMJTIFE:FBS.BJO#VTJOFTT #VTJOFTT4UPDLYDIBOHF4DPSFNotes: *The following ICON represent the corresponding human resources management business.HR Outsourcing and Dispatch Headhunting Recruiting Management Training HR Consulting Talent Assessment e-HR; Background Survey Company Service Health Management Consulting 33. )FBEIVOUJOH$PNQBOZ/BNF3BOLJOH-0(0 $PVOUSZTUBCMJTIFE:FBS.BJO#VTJOFTT #VTJOFTT4UPDLYDIBOHF14 1996 6.85Career International26 1957 6.33FESCO Adecco23 1946 6.21Kelly Services5 1948 6.19Manpower Group3BOLJOHNew York32 34 1867 5.8435 56HaysHudsonRobert WaltersLondonLondon49 53 1985 5.0853 67 1993 4.98Antal International55 45 HeidrickStruggles1953 4.9560 / Liepin2000 4.7367 69 Michael Page1976 4.47Korn/Ferry InternationalLondon68 50 1969 4.4579 78 Amrop Group1977 4.2388 / Lloyd Morgan Executive2007 3.8689 79 1969 3.8590 85 Egon Zehnder1964 3.84Headhunting1967 5.75HeadhuntingHeadhunting,RecruitingHeadhuntingHeadhuntingHeadhunting,RecruitingHeadhuntingHeadhuntingHeadhuntingHeadhuntingNotes:*The following ICON represent the corresponding human resources management business.HR Outsourcing and Dispatch Headhunting Recruiting Management Training HR Consulting Talent Assessment e-HR; Background Survey Company Service Health Management Consulting32 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 20144DPSFRussell ReynoldsAssociatesHeadhunting,HROutsourcing and DispatchNew York,Paris,ZurichNASDAQNASDAQNASDAQNew YorkAustraliaHR Outsourcing andDispatch,HeadhuntingHR Outsourcing andDispatch,HeadhuntingHR Outsourcing andDispatch,HeadhuntingHeadhunting,TalentManagement ConsultingHeadhunting,Talent Assessment 34. $PNQBOZ/BNFHR Consulting,Management TrainingHR Outsourcing,Management TrainingManagement Training,HR Consulting,TalentAssessmentManagement Training,HR ConsultingNASDAQLondon71 64 1999 4.42TACSEN ManagementConsultantsHR Consulting,Management TrainingNotes: *The following ICON represent the corresponding human resources management business.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 333BOLJOH3BOLJOH-0(0 $PVOUSZTUBCMJTIFE:FBS.BJO#VTJOFTT #VTJOFTT4UPDLYDIBOHF4DPSF5SBJOJOH$PBDIJOHBOEF-FBSOJOH18 19 KeyLogic 6.65KNXMartinsen GroupCegosRIGHT MANAGEMENTAMAde BonoNetDimensionsECEIBSCyberwisdomFranklinCoveyManagement TrainingManagement TrainingManagement TrainingManagement TrainingManagement TrainingManagement TrainingManagement Training200423 27 2012 6.3531 25 1981 6.1138 45 1926 5.6145 62 1980 5.3647 / 1923 5.3048 42 1991 5.2554 73 1999 4.9770 54 2009 4.4376 74 2002 4.2894 / 1984 New York3.58HR Outsourcing and Dispatch Headhunting Recruiting Management Training HR Consulting Talent Assessment e-HR; Background Survey Company Service Health Management Consulting 35. 3FDSVJUJOH$PNQBOZ/BNF3BOLJOH3BOLJOH-0(0 $PVOUSZTUBCMJTIFE:FBS.BJO#VTJOFTT #VTJOFTT4UPDLYDIBOHF4DPSF7 8 51job1999 RecruitingNASDAQ7.5812 12 1997 7.26ZhaopinRecruitingNew York24 / 2002 6.34LinkedinRecruitingNew York33 / Weibo Talent2009 RecruitingNASDAQ5.7843 / 58.com2005 RecruitingNew York5.3846 / 2008 5.35DajieRecruiting52 / Ganji2005 Recruiting5.0353 67 Antal International1993 Headhunting,Recruiting4.9859 / ChinaHR1997 Recruiting4.7566 / lagou2013 Recruiting4.4867 69 1976 4.47Michael PageHeadhunting,RecruitingLondon82 / Wealink2004 Recruiting4.0387 41 YingJieSheng2005 Recruiting3.90Recruiting,RecruitmentProcess Outsourcing92 / BRecruit2009 3.68HR Consulting,Recruiting99 / PinCN2004 3.40Notes: *The following ICON represent the corresponding human resources management business.HR Outsourcing and Dispatch Headhunting Recruiting Management Training HR Consulting Talent Assessment e-HR; Background Survey Company Service Health Management Consulting34 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 36. )3$POTVMUJOHHR Outsourcing andDispatch,HR ConsultingHR Consulting,Talent AssessmentHR Consulting,Management TrainingHR Consulting,Talent AssessmentHR Consulting,Talent AssessmentManagement Training,HR Consulting,Talent AssessmentHR Consulting,Talent AssessmentHeadhunting,TalentManagement ConsultingHR Consulting,HROutsourcing and DispatchManagement Training,HR ConsultingHR Consulting,Talent AssessmentHR Consulting,Management TrainingTalent Assessment,HR ConsultingHR Outsourcing andDispatch,HR ConsultingNew York,Chicago,LondonNASDAQAon HewittDDIMercerTowers WatsonKeyLogicHay GroupBeisenMartinsen GroupNormStar GroupHudsonAccentureRIGHT MANAGEMENTKPMG ConsultingErnstYoungTale BaseAssess SystemsBluesea GroupzuoyouUniversumPinCNTop 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 35451067.697.60201019708 15 1937 7.5715 2 2010 6.84181919386.656.502004194321 19 1999 6.4831 25 1981 6.113435364556185.765.755.7419981967198940 27 1868 5.47444559625.375.361848198051 51 1897 5.0458 32 1894 4.7974 82 2010 4.3476 74 2002 4.2880 98 1987 4.1386 89 2008 3.91979899///3.473.433.40199819882004$PNQBOZ/BNF3BOLJOH3BOLJOH-0(0 $PVOUSZTUBCMJTIFE:FBS.BJO#VTJOFTT #VTJOFTT4UPDLYDIBOHF4DPSFDeloitteHuman Capital ConsultingPricewaterhouseCoopersHuman Resource ConsultingTACSEN ManagementConsultantsHR ConsultingHR ConsultingHR ConsultingHR ConsultingHR ConsultingHR ConsultingHR ConsultingHR ConsultingHR Consulting,RecruitingNew YorkNew YorkNew YorkNASDAQNotes: *The following ICON represent the corresponding human resources management business.HR Outsourcing and Dispatch Headhunting Recruiting Management Training HR Consulting Talent Assessment e-HR; Background Survey Company Service Health Management Consulting 37. 5BMFOUTTFTTNFOU$PNQBOZ/BNF3BOLJOH3BOLJOH-0(0 $PVOUSZTUBCMJTIFE:FBS.BJO#VTJOFTT #VTJOFTT4UPDLYDIBOHF4DPSF5 6 DDI1970 7.6017 21 CEB1979 Talent Assessment6.8219 38 Hay Group1943 6.5021 19 1999 6.48Management Training,HR Consulting,Talent Assessment1981 11Talent AssessmentTalent Assessment31 2534 45BeisenMartinsen GroupNormStar GroupATATale BaseAssess SystemsRussell Reynolds Associates36 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 20146.5.76199841 61 1999 5.4574 82 2010 4.3480 98 1987 4.1389 79 1969 3.8596 / TalentQ/ 3.48HR Consulting,Talent AssessmentNew YorkNASDAQHR Consulting,Talent AssessmentHR Consulting,Talent AssessmentHR Consulting,Talent AssessmentHR Consulting,Talent AssessmentTalent Assessment,HR ConsultingHeadhunting,Talent AssessmentNotes: *The following ICON represent the corresponding human resources management business.HR Outsourcing and Dispatch Headhunting Recruiting Management Training HR Consulting Talent Assessment e-HR; Background Survey Company Service Health Management Consulting 38. F)3$PNQBOZ/BNF3BOLJOH3BOLJOH-0(0 $PVOUSZ6 7 SAPTUBCMJTIFE:FBS.BJO#VTJOFTT #VTJOFTT4UPDLYDIBOHF4DPSFFrankfurt,New York10 16 1977 7.54ORACLEIBMSmarter WorkforceNASDAQ11 24 191 7.40KronosNew York16 21 1977 6.83yonyouShanghai20 11 1988 6.4926 27 1991 6.32NeusoftShanghai27 17 2011 6.31LumesseDayeeTalent Management System37 / 2003 5.72e-Recruitment System39 30 1993 5.50KingdeeHonkong42 45 2008 5.39Hiredee-Recruitment System61 / 1994 4.65PlatinumHRBoss62 / 2011 4.63VanguardKayangCornerstone OnDemandOurATSInfor Global SolutionsworkdayHJSoftKANgroupPenseeSoftinspur1972 7.59e-Recruitment SystemNASDAQNew YorkNotes: *The following ICON represent the corresponding human resources management business.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 37636474664.584.56199819957273/854.414.38/201078 74 1981 4.2781 / 2005 4.0585 72 1998 3.9291 / 2013 3.7593 / 2003 3.59100 / 1983 3.39HR Outsourcing and Dispatch Headhunting Recruiting Management Training HR Consulting Talent Assessment e-HR; Background Survey Company Service Health Management Consulting 39. $PNQBOZ/BNF0UIFST65 90 First Advantage 1953 4.51EdenredZO83843590Notes: *The following ICON represent the corresponding human resources management business.38 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 20144.003.93196220113BOLJOH3BOLJOH-0(0 $PVOUSZTUBCMJTIFE:FBS.BJO#VTJOFTT #VTJOFTT4UPDLYDIBOHF4DPSFBackgroud SurveyCompany Service ParisHR ConsultingHR Outsourcing and Dispatch Headhunting Recruiting Management Training HR Consulting Talent Assessment e-HR; Background Survey Company Service Health Management Consulting 40. Company IntroductionTop 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 39 41. NO.1 ADPCompany namein Chinese Company namein English: ADPHeadquarters New Jersey, United States ofAmerica Country: United States of AmericaEstablished: 1949 Website: www.adp.comMain Business: HR Outsourcing and talent dispatch Annual revenueof 2013: 11,310million dollarsStock Exchange NASDAQ Stock Market Stock Code: ADPAboutADP (NASDAQ:ADP), founded in 1949, with annual income of nearly 10 bil-lionUSD and 620, 000 customers all over the world, is one of the world largestoutsourcing solution providers. With nearly 60 years senior experience in theindustry, ADP provides the most comprehensive human resources, remuner-ation,taxes and welfare management solutions in the industry. ADP also provides worlds leadingintegrated computer information solutions to global sedan, truck, motorcycle, ship and recreationalvehicle dealers. In 2006, ADP entered Chinese market and began to provide world first-class hu-manResource Serviceand dealer services to companies in China through products of GlobalViewand Autoline. In 2009, ADP successfully purchased China Link with an aim to bring more compre-hensivelocalized human resources outsourcing solutions to Chinese market.CIICNO.2Company namein Chinese Company namein English: CIICHeadquarters Beijing, China Country: ChinaEstablished: 1987 Website: www.ciic.com.cnMain Business: HR Outsourcing and talent dispatch Annual revenueof 2013: 6,598 million dollarsStock Exchange / Stock Code: /AboutFounded in 1987, the China International Intellectech Corporation,or CIIC, is one of the state-owned stellar enterprises under the di-rectmanagement of the Central Government of China. Headquartered in Beijing, it has 91 subsid-iariesand branches focusing on international cooperation in the fields of economy, technology andtalent in China and other 76 countries and regions around the world. Keeping abreast of the latestdevelopment of knowledge-powered productivity amid the global economic integration and cateringfor Chinas demands for restructuring of service industry and growing of new economic paradigms,CIIC has been building its core competence in the field of intellectual services, emerging as a leadingHR service provider which demonstrates proven competitiveness and influence in talent, resources,networks, scale and experience. Furthermore, it is extending its expertise to new fields like invest-mentand trading services. CIIC is becoming a trail-blazing enterprise with particular competenceand leading advantages. The branches of CIIC focus on international cooperation in the fields ofeconomy, technology and talent in China and other 76 countries and regions around the world.40 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 42. randstadNO.3Company namein Chinese Company namein English: randstadHeadquarters Amsterdam, Netherlands Country: NetherlandsEstablished: 1960 Website: www.randstad.comMain Business: HR outsourcing and talent dispatch Annual revenueof 2013: 22,001 million dollarsStock Exchange Amsterdam Stock Code: RANDAboutRandstad (AMS:RAND), founded in 1960 and headquarteredin Amsterdam, the Netherlands, is a listed company in NewYork Stock Exchange. Starting as a talent dispatch company inthe 1960s, Randstad Group has been developed into a humanresources service transnational company that covers over 39 countries worldwide and over4,587 branches. The core business of the group includes: the services of recruitment ofprofessional staff, flexible recruitment, dispatch of professional staff, resident services andintegrated human resources service solutions. Randstad Group entered Chinese market in2006, and currently it has branches in Beijing, Shanghai, Guangzhou, Shenzhen,Suzhou andother cities. Each year it successfully recruited more than thousands of senior managementpersonnel for the Chinese enterprises, and manage tens of thousands of dispatched andoutsourced employees.Aon HewittNO.4Company namein Chinese Company namein English: Aon HewittHeadquarters London, Britain Country: BritainEstablished: 2010 Website: www.aonhewitt.comMain Business: HR outsourcing and talent dispatch/HR consultingAnnual revenueof 2013: 4,057 million dollarsStock Exchange / Stock Code: /AboutAon Hewitt, resulting from the acquisition of Hewitt Associates byAon Consulting in 2010, is the worlds largest comprehensiveHR outsourcing and management consulting company. It isdoing business in 90 countries and regions in the world withsome 29,000 employees. It registered USD4.3 billion in combined income in 2010. AonHewitt provides consulting, payroll and benefit management services to more than half of theFortune 500 companies. Locating its China headquarters in Shanghai, Aon Hewitt has over300 employees in six offices in Greater China, i.e., Shanghai, Beijing, Guangzhou, Shenzhen,Chengdu and Hong Kong, playing a leading role in human resources management consultingin China.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 41 43. NO.5 DDICompany namein Chinese Company namein English: DDIHeadquarters Pittsburgh, United States ofAmerica Country: United States of AmericaEstablished: 1970 Website: www.ddiworld.comMain Business: HR consulting / Talent assess-mentStock Exchange / Stock Code: /existent staff and to cultivate them into an essential force to carry out the companys future busi-nessto help companies recruit excellent talent quickly, and discover and develop outstanding leadersto lead high-performance teams.SAPAboutNO.6Annual revenueof 2013: /The Development Dimension International (DDI), founded in 1970 andheadquartered in the US, is a global leading human resources consult-ingcompany with over 1,000 consultants and support staff in 42 officesin 26 countries all over the world. DDI boasts unique and systematicinnovative means to help companies rapidly enhance the abilities ofstrategies. DDI has the strength in the design and implementation of talent selection systemCompany namein Chinese Company namein English: SAPHeadquarters Walldorf, Germany Country: GermanyEstablished: 1972 Website: www.sap.comMain Business: e-HR Annual revenueof 2013: /Stock Exchange Frankfurt /New York Stock Code: SAP SEAboutHeadquartered in Walldorf, Germany, SAP was founded in 1972, and it is theforemost provider of enterprise management and business application solutionsand the third biggest independent software provider. SAP has set up salesand development centers in more than 50 countries, and its applications andservices help more than 109,000 clients achieve profitable operation, adapt to new changes andrealize sustainable growth. Currently, 172,000 clients in over 120 countries are using SAP software,while about 80% of the Fortune 500 companies benefit from SAPs management solutions. SAP isa listed company with stock exchanges in Frankfurt and New York, Back to the 1980s, SAP startedto do business with SOEs in China; in 1995, it launched its branch company SAP China in Beijing,and then its branch offices in Shanghai, Guangzhou and Dalian.42 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 44. 51jobNO.7Company namein Chinese Company namein English: 51jobHeadquarters Shanghai, China Country: ChinaEstablished: 1999 Website: www.51job.comMain Business: Recruitment Annual revenueof 2013: 277 million dollarsStock Exchange Nasdaq Stock Code: JOBSAbout51job (Nasdaq:JOBS), founded in 1999, is Chinas leading professional HRservice provider that has advantage in diversified media resources. With traditionaland online media, cutting-edge information technology and an experiencedteam of professional consultants, it provides full-range professional humanResource Service that include recruiting, headhunting, training and assessment, and HR outsourcing.51job has offices in a total of 25 offices across the country including in Hong Kong. When 51job wentpublic in NASDAQ in September 2004, it became the first (and the only) Chinese human resourcesservice provider that did so, and it raised over USD80 million in its IPO. In 2010, thanks to remarkablerevenue growth in online recruitment service, 51job registered record-high operating income, profit andprofit margin. Its annual income of RMB1.09 billion (USD165 million) that year made it a celebratedenterprise with RMB one billionfor the first time.MERCERNO.8Company namein Chinese Company namein English: MERCERHeadquarters New York, United States of America Country: United States of AmericaEstablished: 1937 Website: www.mercer.comMain Business: HR Consulting Annual revenueof 2013: 4,241 million dollarsStock Exchange New York/Chicago/London Stock Code: MMCAboutMercer, founded in 1937 and headquartered in America, is aworld leading consulting outsourcing and investment serviceprovider, and is world largest human resources managementconsulting company and world largest benefits outsourcing provider with 25,000 customers.Mercer helps its customers to maximally enhance performance of their staffs health,benefits and retirement plan, and optimize labor force performance while managing costs.Mercer also provides customized management, technical and overall benefits outsourcingsolutions. The investment services of Mercer include world leading design and managementof investment, consulting and retirement as well as investment management of multiplemanagers. Mercer has over 20,000 employees in over 40 countries. As wholly-ownedsubsidiaries of MMC, Mercer together with Marsh, Kroll and Guy Carpenter provides overallservices to customers. Mercer entered Chinese market in 1995, and currently it has 7branches in Beijing, Shanghai, Guangzhou, Shenzhen, Dalian, Hong Kong and Taiwan withover 600 consultants and over 3,000 cu stomers in China.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 43 45. NO.9 FESCOCompany namein Chinese Company namein English: FESCOHeadquarters Beijing, China Country: ChinaEstablished: 1979 Website: www.fesco.com.cnMain Business: HR outsourcing and talent dispatch Annual revenueStock Exchange / Stock Code: /The Beijing Foreign Enterprise Service Co., Ltd. (FESCO) dating from 1979 is the earliestcompany in China to provide professional staffing services to foreign representative offices,and financial and economic organizations from abroad. It provides services to over 8,000clients from nearly 100 countries and regions and has nearly 400,000 Chinese and foreignstaff. By virtue of such technical aids as the Internet and call centers, FESCO provides com-prehensiveIT personnel outsourcing, finance outsourcing and service for foreigners. It has 11 offices in Beijingand over 60 investment companies and branch offices across China. Relying on Beijing and Shanghaias its two centers, it has set up its service network that covers 280 cities in 31 provinces and munici-palitiesin China. At the end of 2010, FESCO and Adecco jointly established their Shanghai-based jointventure, FESCO Adecco, which has proved to be a cornerstone of its internationalization. In 2012 FES-COregistered an operating income of RMB23 billion, securing its position as No. 392 among the Top500 enterprises in China in 2012, up from the No. 408 in the previous year.OracleAboutNO.10of 2013: 276 billion yuanhuman Resource Service in the fields of recruitment, dispatch, welfare outsourc-ing,Company namein Chinese Company namein English: OracleHeadquarters California, United States of America Country: United States of AmericaEstablished: 1977 Website: www.oracle.comMain Business: e-HR Annual revenueof 2013: /Stock Exchange Nasdaq Stock Code: ORCLAboutOracle (NASDAQ:ORCL), founded in 1977 and headquarteredin Redwood City, California, USA, with 84,000 staff worldwideand over 35.6 billion income in 2011 fiscal year, is the worldlargest enterprise software company, with business covering145 countries and territories, 380,000 worldwide customers and 19,500 partners. Oracleentered Chinese market in 1989 with over 2,600 staff in China and carries business mainlyin 13 cities. The company has over 7,000 customers in China at present.44 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 46. IBM Smarter WorkforceNO.11Company namein Chinese IBMCompany namein English: IBM Smarter WorkforceHeadquarters New York, United States of America Country: United States of AmericaEstablished: 1911 Website: www.ibm.comMain Business: e-HR Annual revenueof 2013: /Stock Exchange New York Stock Code: IBMAboutFounded in 1911 in the USA, the International Business Machine (IBM)(NYSE: IBM) is the worlds biggest information technology and businesssolutions company, with its business covering over 160 countries and regions.It offers sophisticated business consulting and system integration service forcustomers in 17 industries. In China, IBM Global Business Services has over 1,000 professionalconsultants. It has offices in 22 cities in China and has set up branches in Beijing, Shanghai,Guangzhou, Chengdu, Hong Kong, and Taiwan. IBMs human capital management businesshelps enterprises solve talent management problems and improve their labor efficiency through aset of integrated, innovative human capital management solutions. In August 2012, IBM acquiredKenexa for US$1.3 billion.ZhaopinNO.12Company namein Chinese Company namein English: ZhaopinHeadquarters Beijing, China Country: ChinaEstablished: 1997 Website: www.zhaopin.comMain Business: Recruitment Annual revenueof 2013: 145 million dollarsStock Exchange New York Stock Code: ZPINAboutzhaopin.com founded in 1997 is one of the earliest and most professionalhuman resources service provider in China that grew out of Alliance Company,a headhunting company established in 1994. zhaopin.com targets large-scalecompanies and fast-growing medium-and-small companies to provides one-stopprofessional human Resource Service, including online, newspapers and campus recruitment,headhunting, recruitment outsourcing, corporate training and talents assessment. It publishes ChiefHuman Officer, a high-end human resources magazine, and is a professional service organizationwhose HR and labor dispatch services are sanctioned by the government. zhaopin.com isheadquartered in Beijing with services covering over 50 cities across the country.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 45 47. NO.13 SFSCCompany namein Chinese Company namein English: SFSCHeadquarters Shanghai, China Country: ChinaEstablished: 1984 Website: efesco.comMain Business: HR outsourcing and talent dispatch Annual revenueof 2013: /Stock Exchange / Stock Code: /Founded in 1984, the Shanghai Foreign Service Co., Ltd., or SFSC, is a subsidiary un-derthe World Expo Group that provides one-stop services of talent dispatch, recruit-ment,remuneration and welfare management, staff relationship, training and businessconsultation. It provides services to 85% of the Fortune 500 companies operating inChina, delivers comprehensive package of effective human Resource Service to some22,000 companies in China, and provides elaborate services to nearly 540,000 staffmembers. SFSC has branch offices in Beijing, Guangzhou, Shenzhen, Nanjing, Hang-zhou,Suzhou, Dalian, Qingdao, Xiamen, Kunshan, Chengdu and Xian, covering all provincialcapitals and municipalities as well as 200 prefecture-level cities. The Shanghai World Expo (Group)Co., Ltd. registered operating income of over RMB41.2 billion in 2011, and was ranked as No.200among the Top 500 Chinese Companies.Career InternationalAboutNO.14Company namein Chinese Company namein English: Career InternationalHeadquarters Beijing, China Country: ChinaEstablished: 1996 Website: www.careerintlinc.comMain Business: Headhunting / HR outsourcing andtalent dispatchAnnual revenueof 2013: /Stock Exchange / Stock Code: /AboutThe Career International Human Resources Co., Ltd. was founded in1996. As the largest recruitment and consulting company in China and aleading overall recruitment solution provider in Asia, it has 11 subsidiariesand 34 branches in key cities in Great China, with over 1000 professionalrecruiting consultants. Since its inception, Career International has been committed to therecruitment demand by customers in 17 relevant industries and sectors; 80% of CareerInternationals customers are world-renowned enterprises, while 20% are listed companies,fast-growing companies and non-profit organizations in China. Last year, Career Internationalhas recommended and dispatched more than 10,000 employees to client companies, including4,500 medium-and high-level professional positions and managerial personnel.46 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 48. TOWERS WATSONNO.15Company namein Chinese Company namein English: TOWERS WATSONHeadquarters New York, United States of America Country: United States of AmericaEstablished: 2010 Website: www.towerswatson.comMain Business: HR consulting Annual revenueof 2013: 3,597 million dollarsStock Exchange New York Stock Code: TWAboutTowers WatsonNYSE:TW is a leading global professionalservices company that helps organizations improveperformance through effective people, risk and financialmanagement. With 14,000 associates around the world, Towers Watson offersolutions in the areas of employee benefits, talent management, rewards, and risk andcapital management. In fiscal 2013, Towers Watsons revenue was $ 3,567 million.KRONOSNO.16Company namein Chinese Company namein English: KRONOSHeadquarters Massachusetts, United States ofAmerica Country: United States of AmericaEstablished: 1977 Website: www.kronos.comMain Business: e-HR Annual revenueof 2013: 975 million dollarsStock Exchange / Stock Code: /AboutFounded in 1977 and headquartered in Chelmsford, Massachusetts,Kronos is the worlds largest workforce management solution provider.Today, it has developed into a global company, offering services,through its offices, subsidiaries, distributors, and partners, for tens ofthousands of customers in over 60 countries and regions, so as to help global enterprises controltheir workforce cost, minimize compliance risks, and improve labor productivity. Its professionaltime and attendance, duty roster, staff activity and analysis solutions help global enterprises to carryout effective management of its workforce. Kronos set up its China office in 2007. With its Chinaheadquarters in Beijing, it has branch offices in Shanghai and Guangzhou, and has an Asian-Pacificholding company based in Hong Kong.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 47 49. NO.17 CEBCompany namein Chinese Company namein English: CEBHeadquarters Virginia, United States of America Country: United States of AmericaEstablished: 1979 Website: www.executiveboard.comMain Business: Talent assessment Annual revenueStock Exchange New York Stock Code: CEBand the majority of top companies globally. CEBs SHL Talent Measurement Solutions isan important part of our Integrated Talent Management Services. CEBs SHL Talent Measure-mentSolutions offer science-based assessments, benchmark data, technology and consultancyservices to help organisations assess, select and develop the right people for the right roles.KeyLogicAboutNO.18of 2013: 820 million dollarsCEB is the leading member-based advisory company. By combining thebest practices of thousands of member companies with our advancedresearch methodologies and human capital analytics, we equip seniorleaders and their teams with insight and actionable solutions to transformoperations. The CEB member network includes more than 16,000 exec-utivesCompany namein Chinese Company namein English: KeyLogicHeadquarters Beijing, China Country: ChinaEstablished: 2004 Website: www.keylogic.com.cnMain Business: HR consulting / Management training Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutFounded in 2004, KeyLogic Group is a leading turn-key solutionprovider for talent cultivation in China. It promotes staffs capabilityand organization skills through systematic cultivation and helpsorganization leaders to turn their organization strategy into reality. Frommanagement consultation, training courses to e-learning, KeyLogic Groups all-rounded talentcultivation solutions can satisfy all types and levels of talent cultivation needs of its customers.As a strategic partner for the corporate learning business of Harvard Business School andthe one and only online Chinese partner of Harvard Business School, KeyLogic Group is aninnovator and promoter of the best practices of Corporate University, Total Learning Solutions,and Training Process Outsourcing. Ever since its establishment, KeyLogic Group has won theawards of Top 10 Fastest Growing Companies in China (2007), Top 10 Chinese InnovativePioneers (2008), No. 19 of theTop 100 Human Resources Service Providers in GreaterChina(2011) andPublic Welfare Charity Enterprise in China(by the China Children andTeenagersFoundation). Currently, KeyLogic Group has offices in Beijing, Shanghai, Guangzhouand Shenzhen, and its sub-company KeyTalent.48 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 50. Hay GroupNO.19Company namein Chinese Company namein English: Hay GroupHeadquarters Philadelphia, United States ofAmerica Country: United States of AmericaEstablished: 1943 Website: www.haygroup.comMain Business: HR consulting / Talent assessment Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutFounded in 1943 and headquartered in the USA, HayGroupis a global management consulting firm that works withleaders to transform strategy into reality. It develops talent,organizes people to be more effective and motivates them to perform at their best, soas to help individuals and companies to bring their potentials into full play. HayGrouphas 86 branches in 48 countries, with a total staff of over 2,600. It has established andboasts the worlds most extensively used job analysis method, which is used by over8,000 organizations around the world.yonyouNO.20Company namein Chinese Company namein English: yonyouHeadquarters Shanghai, China Country: ChinaEstablished: 1988 Website: www.yonyou.comMain Business: e-HR Annual revenueof 2013: /Stock Exchange Shanghai Stock Code: 600588AboutEstablished in 1988 and headquartered in Shanghai, Yonyou[600588.SH]is the biggest Asia Pacific management software and Chinas leadingenterprise cloud service provider. Relying on more than 100 branches ofYonyou group at home and abroad and the professional human resourceteam with more than 1,000 people, Yonyou have served 1,500 large conglomerate in ten years,covered more than 30 province and abroad, built the largest human resource managementinformation-based service system in China.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 49 51. NO.21 BeisenCompany namein Chinese Company namein English: BeisenHeadquarters Beijing, China Country: ChinaEstablished: 1999 Website: www.beisen.comMain Business: HR consulting / Talent assessment Annual revenueStock Exchange / Stock Code: /and professional technical contents such as talent assessment and 360-degree assessmentfeedback, which is an aid to turn technology into reality through consulting and realize real imple-mentationthrough software. As the first company engaged in the application and research of talentassessment in China, Beisen has been focusing on the research of talent assessment tools and theservices of personnel decision consulting. With the rapid development of business and the unceas-ingexpansion of operation scope, Beisen Assessment now has more than 100 assessment consul-tants,and has set up branch offices in Beijing, Shanghai, Guangzhou, Chengdu, Nanjing, Shenzhen,Xiamen with its business all over the country. Beisen Research, founded in 2004, is vigorously de-velopingthe local research and development of assessment from the perspective of China, and hasdeveloped nearly 50 assessment products with intellectual property rights.guanaitongAboutNO.22of 2013: /Founded in 2002, Beisen is the only talent management solution pro-viderin China can perfectly combine talent management technologies,consulting services and software platforms. Beisen provides not onlytalent management software services but also assessment mod-elsCompany namein Chinese Company namein English: guanaitongHeadquarters Shanghai, China Country: ChinaEstablished: 2008 Website: www.guanaitong.comMain Business: HR outsourcing and talent dispatch Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutGuanai Tong is Chinas first one-stop non-cash incentiveand recognition solution provider, under the brand of CIIC.Guanai Tong is familiar with the caring solution of successfulcompanies, and orchestrates with social resource to provide client companies with employeecaring total solution including content, commodity, customer service, logistics, based on theworlds leading IT platform. Thus client companies can deliver customized caring to everyemployee instantly, transparently, and institutionalize the caring solution in the organization torealize great performance.50 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 52. KNXNO.23Company namein Chinese Company namein English: KNXHeadquarters Shanghai, China Country: ChinaEstablished: 2012 Website: www.knx.com.cnMain Business: e-HR Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutFounded 2012, KNX, a leading provider of human resourcesintegrated solutions, has more than 10 product lines coveringevery stage of human resource management life cycle. KNXperfectly integrates science, technology and professional consulting services intofour HR application modules, inclusive of selection, hiring, development and retentiontalents to meet all-around demands of human resource. All the solutions are basedon Internet technology and the ultimate service and moreover these solutionsperfectly represent KNXs unique position in the industry and market.LinkedInNO.24Company namein Chinese Company namein English: LinkedInHeadquarters California, United States of America Country: United States of AmericaEstablished: 2002 Website: www.linkedin.comMain Business: Recruitment Annual revenueof 2013: 1,529 million dollarsStock Exchange Nasdaq Stock Code: LNKDAboutLinkedIn Corporation (NASDAQ: LNKD), established in December2002 and launched in 2003, headquartered in Mountain View,California (Mountain View). On May 20, 2011, LinkedIn listed.Currently, LinkedIn has over 100 million users in more than 200 countries and regions. OnLinkedIn platform, users can produce, manage and share their professional identity online, andestablish or participate in professional networks. Users can access shared knowledge andinsights, looking for business opportunities, and improve their productivity and success.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 51 53. NO.25 FESCO AdeccoCompany namein Chinese Company namein English: FESCO AdeccoHeadquarters Zurich, Switzerland Country: SwitzerlandEstablished: 1957 Website: www.fescoadecco.comMain Business: HR outsourcing and talent dis-patch/ HeadhuntingStock Exchange New York/Paris/ Zurich Stock Code: ADEN/ADEemployees and 100,000 companies headhunting services of middle and senior management posi-tions,temporary staffing, permanent placement, outsourcing, outplacement, training and consulting.Since April 2, 2014, Adecco Chinas business integrate to FESCO Adecco.NeusoftAboutNO.26Annual revenueof 2013: /Founded in 1957, headquartered in Switzerland, Adecco (SWX: ADEN;EURONEXT: ADE) is the worlds leading provider of HR solutionsand ranked No. 387 on the Fortune Global 500 list in 2012, up fromNo. 391 in 2011. Adecco has over 5,000 offices in over 60 countries,with over 31,000 employees. Every day, Adecco provides 650,000Company namein Chinese Company namein English: NeusoftHeadquarters Shenyang, China Country: ChinaEstablished: 1991 Website: www.neusoft.comMain Business: e-HR Annual revenueof 2013: /Stock Exchange Shanghai Stock Code: 600718AboutFounded in Northeastern University of China in 1991, Neusoft (SHA:600718) is a leading IT solution and service provider in China, mainlyspecializing in industry solutions, product engineering solutionsand related software products, platforms and services. Nowadays, Neusoft has more than 20,000 employees, and has set up 6 software RD bases, 8 regional headquartersestablishedmarketing and service networks in over 40 cities, and founded Neusoft Institute of Informationwith campuses in Dalian, Nanhai and Chengdu and Biomedical and Information EngineeringSchool in Shenyang. Besides, Neusoft has subsidiaries in the United States, Japan, Europe andthe Middle East. Neusoft is the biggest IT solution and service provider in China.52 Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 54. LumesseNO.27Company namein Chinese Company namein English: LumesseHeadquarters London, Britain Country: BritainEstablished: 2011 Website: www.lumesse.comMain Business: e-HR(Talent management software) Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutIn May 2011, StepStone (LSE:STPS) was renamed Lumesse. Established in 1996in Norway, Lumesse is the worlds leading human capital management softwareprovider, helping enterprises to attract, manage, and retain talents. Lumesse has 23offices in 17 countries around the world, with a staff of over 900 people. It is the onlyall-rounded talent solutions provider capable of offering e-recruitment, HR analysis, skill and competencymanagement, performance management, 360 degree feedback, learning management, and successionplanning and management modules, as well as the only European supplier recognized as Leader in GartnerMagic Quadrant for E-Recruitment. Currently, over 1,600 organizations around the world, including themany leading enterprises worldwide, are using Lumesse software and service.KELLYNO.28Company namein Chinese Company namein English: KELLYHeadquarters Michigan, United States of America Country: United States of AmericaEstablished: 1946 Website: www.kellyservices.comMain Business: HR outsourcing and talent dis-patch/HeadhuntingAnnual revenueof 2013: 5,413 million dollarsStock Exchange Nasdaq Stock Code: KELYAKELYBAboutKelly Services (NASDAQ: KELYA) founded in 1946, headquartered in Michigan,the USA. As the worlds leading HR solutions provider and workforcemanagement service consulting firm, Kelly Services can meet the wide range andcross-departmental HR management demands of enterprises, including officemanagement, marketing, finance, engineering, law, science, IT, education, andoutsourcing consulting. Kelly Services has 2,600 branches in 37 countries and provides job opportunitiesfor over 550,000 people each year. It provides services for over 90% of the Fortune 500 companies.After it entered China in 2002, it has set up a service network covering Beijing, Shanghai, Guangzhou,Suzhou, Chengdu, Nanchang, Tianjin, Shenzhen and Hong Kong. Kelly Services China provides all-roundedHR solutions, including middle- and senior-level talent selection, outsourcing, and third-partymanagement, for famous enterprises.Top 100 Human Resource Service Brands Ranking and Whitepaper in Greater China 2014 53 55. NO.29 Manpower GroupCompany namein Chinese Company namein English: Manpower GroupHeadquarters Wisconsin, United States ofAmerica Country: United States of AmericaEstablished: 1948 Website: www.manpowergroup.comMain Business: HR outsourcing and talent dis-patch/HeadhuntingStock Exchange New York Stock Code: MANselection, temporary and contractual staff dispatch, employee assessment and selection, training,outplacement, outsourcing and consulting services. ManpowerGroup boasts the largest servicenetwork in the global HR service industry, and it has nearly 3,900 offices in 80 countries and re-gionsworldwide that enables it to meet the needs of its 400,000 clients each year. In 1994, Man-powerGroupmultinational and local companies as its clients, and has a talent pool of over 500,000 handpickedmedium-and-high-level management professionals. It was ranked as a Fortune Global 500company in 2012.CDPAboutNO.30Annual revenueof 2013: 20,250 million dollarsFounded in 1948, ManpowerGroup (NYSE:MAN) , a world leader in globalinnovative human resources solutions, seeks to create and deliver ser-vicesto help customers achieve their business goals and human resourcesobjectives, and enhances their competitiveness. With an annual revenueof USD22 billion, ManpowerGroup provides a range of services that covertheir whole employment and business life-cycles, e.g., talent search andlaunched its business in Great China for the first time, and so far it has over 3,500Company namein Chinese Company namein English: CDP GroupHeadquarters Shanghai, China Country: ChinaEstablished: 2004 Website: www.cdpgroupltd.comMain Business: HR outsourcing and talent dispatch Annual revenueof 2013: /Stock Exchange / Stock Code: /AboutCDP is a leading one-stop HR outsourcing provider in Greater China andAsia. CDP provides a full range of comprehensive HR services includingPayroll Outsourcing, Benefit Outsourcing, SaaS HR-demand services,HR Shared Services, Recruitment services, Expatriate Services andother valued added services. As the pioneer of the earliest entering themarket of Chinese HR business process outsourcing, CDP empowerscompanies to manage and optimize their HR management with the services through PEOPLE,PROCESS and PLATFORM model, helps customers to better achieve their outstanding businessvalue.In 2012, CDP has more than 450,000 employees across 35 industries. Now, we canprovide professional services in 230+ ci