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3 Tips For A Killer Linkedin Summary

INTRODUCTION

Many people ignore that ‘free space’ on LinkedIn called ‘Summary’. People tend to publish their resume and then they’re done. Many more just create a skeleton and think that’s good enough.

SUMMARISE YOURSELF

Leaving your summary blank means that the first thing someone sees is your Experience section. Your profile will then be like a résumé without a Summary statement at the top, or like a term paper without an introduction. No one is going to scroll down and scrutinize every position you have ever had or take their time to deduce what skills you possess by looking at your groups and associations.

Here are 3 key essential tips that when properly implemented will help you create a more compelling and engaging summary:

1. TELL YOUR STORY

Generally, once someone has looked at your photo and the number of connections you have, Your Summary is the first section they read to find out more about you. No matter why you are using LinkedIn, your summary should expand on your headline by telling the reader which problems you solve. In other words, discuss who you help and how you help them.

TELL YOUR STORY

On social media, people buy into people they trust and like. The best way to establish this trust is to share your business journey to date. There are 3 stages to this:– Past: Start off by sharing how you got into business– Present: What has led you to where you are now– Future: And finally what you are working on going forward

Be sure to weave in any key achievements, awards, career milestones, endorsements and even your failures - it adds the human element to your profile and shows you are down to earth.

2. KEYWORDS

Keywords will help you get ranked highly within search rankings both on and off LinkedIn. Although the MOST important spots for keywords are your Headline, Skills and Expertise and Job Titles, your Summary section counts too. Load it up with keywords that your target market is searching for! You are allowed up to 2,000 characters for your summary so make every word count. If you do not take advantage of this opportunity, you are missing out on essential keyword optimization.

KEYWORDS

Be careful how you implement keywords so you still come across professionally. The last thing you want is a bunch of keywords if they haven’t been professionally inserted within your story to make sense. And do NOT keyword stuff them into your summary in one big run-on sentence of nothingness. Use them in the correct context so that the terms are meaningful and won’t turn off your audience once they arrive at your profile. A spammy profile, even if it turns up at the top of search results, is never good for your personal or professional brand.

3. WRITE IN 3RD PERSON

Using the third person has a certain appeal to it, and it does make you feel as if you are praising someone else and not building a shrine to yourself. Summaries written in the first person sound very pretentious, especially when you are discussing your achievements. Whilst using the third person does not create that personal feel to your profile, overall I believe the benefits far outweigh the disadvantages. In the end, it would really be up to you and how you feel about it.

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