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3 Reasons Big Brands Crowdsource Video Why brands are tapping the crowd to keep up with an “always on” audience Original bl og post here

3 Reasons Big Brands Crowdsource Video

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Page 1: 3 Reasons Big Brands Crowdsource Video

3 Reasons Big Brands Crowdsource Video

Why brands are tapping the crowd to keep up with an “always on” audience

Original blog post here

Page 2: 3 Reasons Big Brands Crowdsource Video

Marketers must remain “always on” to reach the right customers through the noise. Brands are turning to innovative

digital and online approaches.

Page 3: 3 Reasons Big Brands Crowdsource Video

To rally a brand’s community of fans, marketers are turning to creative

crowdsourcing to generate content.

Page 4: 3 Reasons Big Brands Crowdsource Video

Video is cited to be the most effective type of content being crowdsourced.

It establishes a personal connection between businesses and consumers.

Page 5: 3 Reasons Big Brands Crowdsource Video

Crowdsourced video offer today’s marketers a number of benefits:– Advocacy– Engagement– Awareness

Page 6: 3 Reasons Big Brands Crowdsource Video

Advocacy:– Encourages customers to submit videos

about why they can’t live without the product–Resonates with target audience and builds

trust among other consumers

Page 7: 3 Reasons Big Brands Crowdsource Video

Engagement:–Marketers can use catalog of campaign-

themed videos across a range of consumer touchpoints, platforms, devices, and media– Triggers conversation by asking consumers

to comment, rate, and share

Page 8: 3 Reasons Big Brands Crowdsource Video

Awareness:–Provides a forum to collaborate with highly

engaged and valuable customers–Generates branded content “by the people,

for the people”

Page 9: 3 Reasons Big Brands Crowdsource Video

Two examples of brands that have used crowdsourced video to enhance their marketing campaign:

Page 10: 3 Reasons Big Brands Crowdsource Video

– Invited filmmakers and citizens to submit short films about how technological innovation can improve urban life through open video contest “Changing Your Life For The Better”

– Result: Over 100 mini-documentaries, and winning video was nominated for a TED “Ads Worth Spreading” award

Download full case study

Page 11: 3 Reasons Big Brands Crowdsource Video

– Buick teamed up with the NCAA inviting people to submit videos to the “Human Highlight Reel” showing how NCAA athletes are impacting communities across the country

– Result: A series of stories reinforcing Buick’s commitment to athletes that have a positive impact

See more case studies

Page 12: 3 Reasons Big Brands Crowdsource Video

Crowdsourced video is a powerful complement to traditional advertising campaigns.

http://Zooppa.com/Zappos

http://Zooppa.com/Diesel

Page 13: 3 Reasons Big Brands Crowdsource Video

3 Reasons Big Brands Crowdsource Video

Zooppa generates high quality video and graphic design content for top advertisers and brand marketers through crowdsourcing.

Original blog post here

Twitter: @CrowdCreativity

Blog: http://info.zooppa.com

Email: [email protected]

Receive a demo of our platform that’s

customized toyour needs!

Contact us today

Page 14: 3 Reasons Big Brands Crowdsource Video

Image Credits:• Slide 1: https://picasaweb.google.com/lh/photo/m9TK5xu7QVTfWlHuOgRt1SjlbB7wHC6o7Rf-pJC38U0• Slide 2: http://www.flickr.com/photos/br1dotcom/5007899775/, http://www.flickr.com/photos/br1dotcom/5008723038/• Slide 3: http://theconversation.edu.au/rise-of-the-planet-of-the-homosapiens-the-death-sentence-for-other-life-4010• Slide 4: http://www.flickr.com/photos/everypassingminute/4202595401/• Slide 5: http://www.flickr.com/photos/nationallibrarynz_commons/4535966085/sizes/o/in/photostream/• Slide 6: http://www.urbaneapts.com/blog/wp-content/uploads/2011/11/2569969534_cbc078da00_o.jpg• Slide 7: http://www.flickr.com/photos/khalidalbaih/5653817859/• Slide 8: http://www.flickr.com/photos/dellphotos/7442629554/• Slide 9: Siemens and Buick Logos• Slide 10: Courtesy of Zooppa• Slide 11: Courtesy of Zooppa• Slide 12: Courtesy of Zooppa• Slide 13: http://www.flickr.com/photos/1000heads/6974355503/