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Tips from marketing experts at Rising Tides Alliance on how to grow your business.
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3 Things To Do To Grow Your BusinessIn Tech, Marketing, PR, Promotion and General Business (So it’s really 15 things…but you should still do them!)
RISING TIDES ALLIANCEBusiness Networking
Presents
White Plains, NY March 9th, 2014
PresentersTechnologyRyan SmithOwner, The Branding Buzz
MarketingJann MirchandiOwner, Marketing Café
Public RelationsOwner, Buzz PotentialMike D’Ardano
PromotionRobert RosenthalPresident, JP Promotional Products, Inc.
General BusinessKevin BrownCEO, Cashless Exchange OperatorHudson Barter Exchange
Technology – 3 Things To Do1. Utilize the Rising Tides Alliance web site to increase networking
opportunities• Update your personal profile• Sumit your “RTA Marketplace” offer• Log your transactions and guests to earn points• Review presentation from the “RTA Vault”
2. Harness the power of LinkedIn to generate leads• Send connection invitations to everyone you meet• Update your profile and add any recent projects• Import your contact list into email software• Share your blogs and other business updates often
3. Upgrade your collaboration systems to boost productivity• Use the full potential of your business domain name• Upgrade to an enterprise-class email system• Keep your email, contacts, and calendars synced• Share documents and chat with co-workers
Marketing – 3 Things To Do1. Check Your Site Analytics
• See where your traffic is coming from• You can eliminate wasted ad spend; or invest more
(Kaja got 50% jump in referral traffic after going Pro)
2. Use Email Marketing • Send a newsletter or other valuable info to list. To stay front of mind.
(Donna sent an email I responded, she's now working with me and Kaja, and Kaja is getting highlighted in Organic Spa from her case study!)
3. Be Social Not Always Promotional• Talk about what's happening with you, your company, clients, life.
Helps you build a report with followers, they expect human beings to be running your company. Prove them right. Don't just talk about yourself on social channels or you may turn people off.
Public Relations – 3 Things To Do1. Have your PR plan be part of your overall marketing plan
• If you don't have a plan, you are wasting your time going from idea to idea without any focus or way to measure the results and manage your costs.
• For Tompkins Landscaping Corp we do mini plans in 3 to 6 month chunks. In the late fall we revised our plan to include some PR to help increase awareness of the company in the marketplace. Two releases were planned for the first half of 2014. The first release was for her Trailblazer Award and the second will be for their work with Habitat for Humanity.
Results: Still working on the Trailblazer release follow-up. Press hits to date include: Westchester County Business Journal, The Journal News, The Daily Voice, Business Council of Westchester Website and more to come.
Public Relations – (cont.)2. Have Unique and Newsworthy Angles for Your Public Relations Efforts
• Your news has to pass the "Who Cares Test". Is this information that anyone (besides yourself) would really care about? If it doesn't pass that test or it is too promotional, you will not get coverage. Some media have a pay for play model but that is a whole other subject.
• Tompkins Landscaping Corp - The Trailblazer Award was unique for a woman in a business that is mostly run by men. The press loves these kind of items with a nice photo to complement the release.
3. Repurpose Your PR For Your Social Media Channels And Your Website• It will spread out the costs of your PR out and help you with your SEO.
Relevant PR is always looked at favorably by Google.• Tompkins Landscaping Corp took the Trailblazer Award press release and
posted it on their website, FB and LinkedIn. I posted it on my FB, LinkedIn and Twitter.
Promotion – 3 Things To Do
1. Promote your products and services• Promotional products are Advertising with ongoing impressions• Attract Attention at trade shows and fairs• Generate Revenue at special events
2. Thank / Reward Customers, Prospects, Employees• Build Goodwill in your community• Increase Awareness of safety programs
3. Make Mailings Memorable• With so much electronic mail “snail mail” with product inserts stands
out and is very appreciated, saved, used and seen• Make sure you use an expert on mailing regulations for your
distributions
Promotion (cont.)
General Business – 3 Things…1. Work with a Sales Telemarketing Company
• The process of getting viable sales calls is time consuming. Preparing and going on them is even more time consuming. A Sales Telemarketing company can help you focus on the selling aspect and not the hunting process.
Example: Hudson Barter Exchange signed up a superb landscaping company that is already working with several members.
2. Host Your Own Networking Events• The easiest way to get more business is by mining your existing customer base. By hosting
your own networking events with your current customers and incenting them to bring a future potential customer, you are building relationships among your customers.
Example: Hudson Barter Exchange continues to throw large events that consistently lead to new customers and more business among customers.
3. Join A Barter Exchange• Business leads to business. The more companies that your company does business
with, the more leads will come from it. Most businesses suggest that their #1 source of new business is referrals. By working with trade customers, your business will gain new cash customers through referrals. It is also a fabulous way to fund your advertising which leads to building your brand recognition and making your phone ring.
Example: A member of Hudson Barter Exchange who powerwashes homes, concluded a job in an upscale Ardsley housing development on trade. That lead to 5 more cash jobs from the member’s neighbors!
Contact InfoTechnologyRyan SmithThe Branding [email protected] 914 347-2899www.thebrandingbuzz.com
MarketingJann MirchandiMarketing Café[email protected] 914 806-7720www.Westchestermarketingcafe.com
Public RelationsMike D’ArdanoBuzz [email protected] 914 961-8898
PromotionRobert RosenthalJP Promotional Products, [email protected] 914 944-3451www.jppromoproducts.com
General BusinessKevin BrownHudson Barter [email protected] 372-7155www.hudsonbarterexchange.com
Rising Tides AllianceRising Tides Alliance, based in Westchester County, NY, is a networking organization that believes networking should be more than handing out a business card. We are givers in the true sense. The true giver knows that giving is the tide that raises all ships, that it allows you to be a person of value to others while doing very well for yourself. • www.risingtidesalliance.com• Monthly member business to business networking• Meets the 2nd Wednesday of each month at The Mansion in White
Plains, N. B’way• Monthly small group or one-on-one facilitated networking• Business Growth Programs in Sales and Key Business Issues• Member Expert Panels• Membership Info Contact:
Perry DiNapoli 914 804-6234 [email protected]
