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Jenn Schnipper @jennschnipper
MarketingDivaz.com
#marketingdivaz
3 Things You Can Do Today toEnhance Your Online Marketing Strategy
Outbound vs. Inbound Marketing OUTBOUND-Outbound marketing focuses on paying to broadcast your
message to find consumers who will listen to you..
Here’s the Truth • 44% of direct mail is never opened• 86% of people skip through television• 91% of email users have opted out of company
email that they had previously subscribed to. • 84% of 25-to-34 year olds have left a favorite
website because of an “irrelevant or intrusive ad”. • The cost per lead in outbound marketing is 62%
more than for inbound marketing.
Outbound vs. Inbound Marketing
“If you have more Money than brains, you should focus on Outbound Marketing.If you have more Brains than money, you should focus on Inbound Marketing.”
- Guy Kawasaki
$3 Million to $___Million45
Think of the BIGGER picture….
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What are you trying to accomplish?
What’s YOUR Buyer Persona?
1. Who are they? 2. What are they talking about ? 3. What are they searching for?4. List 5 insights about your ideal customer or client. 5. What 5 social sites is your audience spending time on? 6. List 5 Topics that are directly related to your niche? 7. Topics that are interesting and entertaining to your audience?
Identifying your buyer persona…
Where does your buyer fit in?
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3 Things You Can Do Today To Enhance
Your Online Marketing Marketing Strategy!
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Create an Experience Your Customers Will….
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1. Develop a Strong Website to Generate Leads
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Capture Email Addresses
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Email+
Social Media =
Results
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•Email is one of the most important functions that consumers stated they used their phones for in a recent Nielsen survey.•61% of the general population of tablet users check their email during the course of a TV program (Nielsen).•HubSpot released a study in April 2013 finding that email marketing was a leader in providing below-average costs per lead, alongside social media.•Facebook fan pages only reach 10-15% of its fans. Email has an average open rate that ranges from 30%-45%
Email Marketing
Emails make up 13.91% of overall trafficDrive 41% of comments
Email subscribers are 3.9 times more likely to share content via web
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Invite People to Get Social!
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2. Create Shareable Content
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Oh you’ll blog…and you’ll like it!
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What should I blog about?
Who’s Your Audience?
What Questions Are They Asking?
What Are They Searching for Online?
What Are Your Industry Trends?
5 Blogging Mistakes to Avoid
1. Starting Without a Strategy
2. Making it All About You
3. Failure to Link
4. Not Being Yourself
5. Ignoring Social Media
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A Few Blogging Best Practices
Awesome Title
Minimum 600 Words (Use Keywords)
Add Social Sharing Buttons
Call-to-Action at End of Blog Post
Promote Your Blog
• Create Effective Title • Educational & Interesting • Consistency • Key Words • Be Social
• Will the FBI Turn Off the Internet on March 8, 2012?• How to Get Your Gas Prices Down to $1• How to Do Business Like a Drug Dealer• The Top 11 Must-Have Baby Products: A Mom’s List
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Don’t be scared to…
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3. Let’s Get Social!
Best Practices
• Embrace Your Fans
• Post Images
• Rock Out Your Cover Image
• Don’t Ignore Insights • Pin/Highlight Your Best Posts
• Customize Apps
• Invest in Ads & Sweepstakes to Boost Engagement • Add Milestones
Custom Apps
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Create Custom Images & Infographics
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Picmonkey.com
Webresizer.com
Pagemodo.com
Quozio.com
Skitch.com
Some Helpful Do-it-Yourself Sites
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Invest in Advertising
Ability to target specific audienceSet a Budget
Testing
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Retargeting: Hottest Thing in Online Advertising
Twitter Best Practices
• Share photos and give your customers a “behind the scenes experience”
• Listen to your followers • Ask questions to show that you care
• Respond to feedback in real time • Tweet offers and discounts
• You’re the expert…Prove it • Thank your followers
LinkedIn Best Practices
• Include your blog feed to your profile
• Complete profile to 100% • Use keyword phrases in headings and titles
• Tag your skills and expertise
• Link to your website and have correct contact info• Endorse and Recommend others
P.S. Rumor is… you’ll never be a “Rock Star!”
Google+ Best Practices
• Create effective bio
• Use circles effectively
• Take advantage of Google hangouts • Leverage photos
• Get to know your audience
Incorporate Social Media into All of Your Marketing Channels
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Business Cards
Receipts
In StorePostcards/Direct Mail
Email Signature
Consistency & Creativity
A little bit about us… •Website design
•Content
•SEO
•PPC
•Advertising
•Social Media
•Speaking Opps, Workshops & Seminars
Our free gift to you!
http://info.marketingdivaz.com/mdsocialmediaplaybook
