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36 Ideas To Grow From Good To Great ConTenT MarkeTInGIn our Content Marketing Master Class, the first exercise is to develop two ideas. The first is an idea to change or evolve something that you’re already doing into something that would be made better with a Content Marketing Approach. The second is to create something completely out of the box - and innovative - to how you might revolutionize your content marketing approach.
The ideas that come out of this exercise are always affirming, inspiring and sometimes just downright genius. So, in the spirit of sharing some of the best ideas that we’ve seen, here are 36 ideas that are the seeds to growing good content marketing into great content marketing. Maybe they’ll inspire you to grow your own....
Disclaimer: Answers were mostly unedited from our Master Class attendees.
#1Do a better job incorporating our
brand’s story into the content we publish.
#2Educate Clients better - Instead of
content that we think speaks to students, poll current and future
students about what draws them in.
#3Firm has reorganized into
4 markets - develop a “why” mission statement for each one.
#4Be more fearless in our storytelling
by being more vulnerable and human by admitting weaknesses.
#5Use emotion-optimized blog titles
not keyword, optimized titles
#6Improve how our sales team is
involved in sharing contentvia LinkedIn. Give them a strategy.
#7Less blog posts about new releases,more posts that show people how
to do something step-by-step.
#8Documented content marketing
strategy focused on thehuman (person) not the “persona.”
#11Audience engagement - develop
content that encourages all aspectsof audience engagement.
#12When a customer makes a mistake, educate the whole customer base
in real-time.
#14Ask customers what they want to
learn more about (regularly).
#16Bet on the future of SEO - create a
list of trending keywords for our new site.
#17On our website, every productpage should include a button:“Have you used this product?
Click to share your story.”
#19Video series: interviews with facility
managers to talk about their concerns and how they are solving problems
for building occupants.
#20Let our CUSTOMERS create demand
for our service instead of us.Create online “magazine” withcontent THEY produce; recipes,
weight loss tools & tips, etc., we “moderate.”
#22Incorporate storytelling into more
assets (i.e. videos, demos, interactiveassets) to make them less vanilla &
more relevant to things going onin the world.
#23Create a content series
(writing, videos) that is completelyunrelated to the job of our
customers, but appeals to them on an emotional level through
humor/interest.
#25Hosting a health/wellness
conference - invite other professionals, mixed with general public.
#26Crowdsourcing of
content - use the engaged communityto source and share great content,
to append their point of view.
#27Creating an emotional brand
connection, affinity for our newproduct across all touchpoints bysolving problems. PR, Outbound,
other tools
#28Making recruiting sexy, do video
and radio shows. Host events to bringcandidates and recruits together and
to learn from each other.
#29Produce emotionally engaging
video content that highlights ourclient’s success; don’t produce focused,
case study-like videos.
#30Engineering heroes - short
documentaries about famous engineers and their stories -
engage, educate.
#31Interview inspiring people who use
technology to make the worlda better place.
#32Add “What we’re reading” section
to website highlighting Execs’recommendations,industry
articles, speeches, testimony, etc.
#34Content ideas: Gamification as a
means to create content “wiki-style.”
#35Library marketing - extract storiesfrom research questions and turn
them into compelling successes thatcreate demand for library
research services.
#36Develop a people section on our
website (300 employees)that engages! Tells stories!
Do you want a private content marketing master class for your organization? Please contact Robert Rose at
[email protected] to find out more.
For a list of complete Content Marketing Institute events, visit http://contentmarketinginstitute.com/events.
The Content Marketing Master Class is a production of Content Marketing Institute, Publishing Executive and Target Marketing.
