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4 Companies That Make The Most Of

4 Companies That Make The Most Of Pinterest

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Overview and analysis of four companies that get a lot of business mileage out of Pinterest. Included companies are: Whole Foods Market The Travel Channel Hobby Lobby The US Army

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Page 1: 4 Companies That Make The Most Of Pinterest

4 Companies That Make The Most Of

Page 2: 4 Companies That Make The Most Of Pinterest

Why Do We Care About Pinterest?

Strong source of traffic. Each “Pin” can be backlinked to any website of your choosing.

Pinterest is currently surging. It was the fastest growing social media platform at the end of 2013.

It is growing rapidly on mobile as well. Mobile revenue from Pinterest was up 224% in Jan. 2014 compared to Jan. 2013.

Strong visual medium. The content on Pinterest is all images and videos – businesses with strong visual content have the best chance at success.

Page 3: 4 Companies That Make The Most Of Pinterest

Why It Works

One of the first brands on Pinterest, established itself during the beta in 2011.

Appeals to one of the core trends among Pinterest userbase (food images and healthy eating)

Avoids direct product marketing, conducts soft advertising via food images, healthy eating tips and recipes.

Boards are organized into many niche boards that cater to specific interests, not all of them food related.

https://www.facebook.com/wholefoods

https://twitter.com/WholeFoods

http://www.pinterest.com/wholefoods/

Page 4: 4 Companies That Make The Most Of Pinterest
Page 5: 4 Companies That Make The Most Of Pinterest

Why It Works

Takes advantage of Pinterest’s strength as a visual medium combined with Pinterest users’ strong interest in travel/landscape images.

Branches out with food and animal boards to leverage portions of Pinterest’s userbase interested in that content.

Strong engagement – Travel Channel asks on Facebook what boards followers would be interested in on Pinterest.

Beyond appealing images, provides helpful content such as tips on traveling or vacation ideas.

https://www.facebook.com/TravelChannel

https://twitter.com/travelchannel

http://www.pinterest.com/travelchannel/

Page 6: 4 Companies That Make The Most Of Pinterest
Page 7: 4 Companies That Make The Most Of Pinterest

Why It Works

Makes the most of Pinterest’s passion for arts and crafts with several DIY boards.

Pins are very product centric, makes the most of their product as a method of art.

Several “Gift Idea” boards and crafting instruction pins provide valuable content to users.

The boards themselves are numerous but well organized into seasonal and holiday categories.

https://www.facebook.com/HobbyLobby

https://twitter.com/HobbyLobbyStore

http://www.pinterest.com/HobbyLobby/

Page 8: 4 Companies That Make The Most Of Pinterest
Page 9: 4 Companies That Make The Most Of Pinterest

Why It Works

Takes advantage of a niche audience. Army terms are used in board titles, but not to the point of excluding the uninformed.

Branches out into topical Pinterest trends wherever possible (food, fashion, gender equality, travel, etc.)

A focus on culture and humanitarian work to put the Army’s best face forward.

They know that the broader Pinterest userbase is not their audience. The boards stay focused on what the audience wants.

https://www.facebook.com/Usarmy

https://twitter.com/USArmy

http://www.pinterest.com/usarmy/boards/

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