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Worldclass Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: h9p://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing 4QCanvas 4 QuesCons for Discovering and Solving Customer Problems Everywhere Rapidly Visualize and Prototype a Business Model Scene (Story/System) What? How? Why? Who?

4Q-Canvas: 4 Questions for Discovering and Solving Customer Problems Everywhere

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Page 1: 4Q-Canvas: 4 Questions for Discovering and Solving Customer Problems Everywhere

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  h9p://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hFp://businessmodels.ning.com  &  hFp://twiFer.com/RodKuhnKing  

4Q-­‐Canvas  4  QuesCons  for  Discovering  and  Solving  Customer  Problems  Everywhere  

 Rapidly  Visualize  and  Prototype  a  Business  Model  Scene  (Story/System)  

What?  How?  

Why?  

Who?  

Page 2: 4Q-Canvas: 4 Questions for Discovering and Solving Customer Problems Everywhere

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  h9p://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hFp://businessmodels.ning.com  &  hFp://twiFer.com/RodKuhnKing  

4Q-­‐Canvas  4  QuesCons  for  Discovering  and  Solving  Customer  Problems  Everywhere  

 Rapidly  Visualize  and  Prototype  a  Business  Model  Scene  (Story/System)  

What?  How?  

Why?  

Who?  

Page 3: 4Q-Canvas: 4 Questions for Discovering and Solving Customer Problems Everywhere

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  h9p://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hFp://businessmodels.ning.com  &  hFp://twiFer.com/RodKuhnKing  

4Q-­‐Canvas  QuesCons  for  Discovering  and  Solving  Customer  Problems  Everywhere  

 Rapidly  Visualize  and  Prototype  a  Business  Model  Scene  (Story/System)  

What?  How?  

Why?  

To  What?  

Who?  

Where?  

When?  

Page 4: 4Q-Canvas: 4 Questions for Discovering and Solving Customer Problems Everywhere

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  h9p://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hFp://businessmodels.ning.com  &  hFp://twiFer.com/RodKuhnKing  

4Q-­‐Canvas  QuesCons  for  Discovering  and  Solving  Customer  Problems  Everywhere  

 Rapidly  Visualize  and  Prototype  a  Business  Model  Scene  (Story/System)  

What?  How?  

Why?  

To  What?  

Who?  

Page 5: 4Q-Canvas: 4 Questions for Discovering and Solving Customer Problems Everywhere

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  h9p://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hFp://businessmodels.ning.com  &  hFp://twiFer.com/RodKuhnKing  

4Q-­‐Change  Management  Canvas  5  QuesCons  for  FacilitaCng  a  Change  Management  or  Game-­‐changing  Project  

 Rapidly  Visualize  and  Prototype  a  Business  Model  Scene  (Story/System)  

What  to  Change?  

How  to  Change?  

Why  Change?  

To  What  to  Change?  

Whom  to  Change  (for)?  

Page 6: 4Q-Canvas: 4 Questions for Discovering and Solving Customer Problems Everywhere

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  h9p://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hFp://businessmodels.ning.com  &  hFp://twiFer.com/RodKuhnKing  

4Q-­‐Improvement  Canvas  5  QuesCons  for  FacilitaCng  an  Improvement  Project  

 Rapidly  Visualize  and  Prototype  a  Business  Model  Scene  (Story/System)  

Whom  to  Improve  (for)?  What  to  Improve?  

How  to  Improve?  

Why  Improve?  

To  What  to  Improve?  

Page 7: 4Q-Canvas: 4 Questions for Discovering and Solving Customer Problems Everywhere

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  h9p://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hFp://businessmodels.ning.com  &  hFp://twiFer.com/RodKuhnKing  

4Q-­‐InnovaCon  Canvas  5  QuesCons  for  FacilitaCng  Product  and  Business  Model  InnovaCon  

 Rapidly  Visualize  and  Prototype  a  Business  Model  Scene  (Story/System)  

What  to  Innovate?  

How  to  Innovate?  

Why  Innovate?  

To  What  to  Innovate?  

Whom  to  Innovate  for?  

Page 8: 4Q-Canvas: 4 Questions for Discovering and Solving Customer Problems Everywhere

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  h9p://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hFp://businessmodels.ning.com  &  hFp://twiFer.com/RodKuhnKing  

4Q-­‐DisrupCon  Canvas  5  QuesCons  for  FacilitaCng  a  DisrupCve  InnovaCon  Project  

 Rapidly  Visualize  and  Prototype  a  Business  Model  Scene  (Story/System)  

What  to  Disrupt?  

How  to  Disrupt?  

Why  Disrupt?  

To  What  to  Disrupt?  

Whom  to  Disrupt  (for)?  

Page 9: 4Q-Canvas: 4 Questions for Discovering and Solving Customer Problems Everywhere

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  h9p://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hFp://businessmodels.ning.com  &  hFp://twiFer.com/RodKuhnKing  

4Q-­‐Subversion  Canvas  5  QuesCons  for  FacilitaCng  a  “Subversion”  Project  

 Rapidly  Visualize  and  Prototype  a  Business  Model  Scene  (Story/System)  

What  to  Subvert?  

How  to  Subvert?  

Why  Subvert?  

To  What  to  Subvert?  

Whom  to  Subvert  (for)?  

Page 10: 4Q-Canvas: 4 Questions for Discovering and Solving Customer Problems Everywhere

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  h9p://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hFp://businessmodels.ning.com  &  hFp://twiFer.com/RodKuhnKing  

4Q-­‐GamificaCon  Canvas  5  QuesCons  for  FacilitaCng  Business  Model  GamificaCon  

 Rapidly  Visualize  and  Prototype  a  Business  Model  Scene  (Story/System)  

What  to  Gamify?  

How  to  Gamify?  

Why  Gamify?  

To  What  to  Gamify?  

Whom  to  Gamify  for?  

Page 11: 4Q-Canvas: 4 Questions for Discovering and Solving Customer Problems Everywhere

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  h9p://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hFp://businessmodels.ning.com  &  hFp://twiFer.com/RodKuhnKing  

4Q-­‐Persuasion  Canvas  5  QuesCons  for  FacilitaCng  Persuasive  CommunicaCon  

 Rapidly  Visualize  and  Prototype  a  Business  Model  Scene  (Story/System)  

What  to  Persuade?  

How  to  Persuade?  

Why  Persuade?  

To  What  to  Persuade?  

Whom  to  Persuade  for?  

Page 12: 4Q-Canvas: 4 Questions for Discovering and Solving Customer Problems Everywhere

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  h9p://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hFp://businessmodels.ning.com  &  hFp://twiFer.com/RodKuhnKing  

4Q-­‐Project  Planning  Canvas  5  QuesCons  for  FacilitaCng  Project  Planning  

 Rapidly  Visualize  and  Prototype  a  Business  Model  Scene  (Story/System)  

What  to  Plan?  

How  to  Plan?  

Why  Plan?  

To  What  to  Plan?  

Whom  to  Plan  for?  

Page 13: 4Q-Canvas: 4 Questions for Discovering and Solving Customer Problems Everywhere

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  h9p://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hFp://businessmodels.ning.com  &  hFp://twiFer.com/RodKuhnKing  

4Q-­‐NegoCaCon  Canvas  5  QuesCons  for  FacilitaCng  NegoCaCons  

 Rapidly  Visualize  and  Prototype  a  Business  Model  Scene  (Story/System)  

What  to  

NegoCate?  

How  to  NegoCate?  

Why  NegoCate?  

To  What  to  

NegoCate?  

Whom  to  NegoCate  for?  

Page 14: 4Q-Canvas: 4 Questions for Discovering and Solving Customer Problems Everywhere

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  h9p://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hFp://businessmodels.ning.com  &  hFp://twiFer.com/RodKuhnKing  

4Q-­‐MarkeCng  Canvas  5  QuesCons  for  FacilitaCng  MarkeCng  

 Rapidly  Visualize  and  Prototype  a  Business  Model  Scene  (Story/System)  

What  to  Market?  

How  to  Market?  

Why  Market?  

To  What  to  Market?  

Whom  to  Market  for?  

Page 15: 4Q-Canvas: 4 Questions for Discovering and Solving Customer Problems Everywhere

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  h9p://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hFp://businessmodels.ning.com  &  hFp://twiFer.com/RodKuhnKing  

4Q-­‐AdverCsing  Canvas  5  QuesCons  for  FacilitaCng  AdverCsing  

 Rapidly  Visualize  and  Prototype  a  Business  Model  Scene  (Story/System)  

What  to  

AdverCse?  

How  to  AdverCse?  

Why  AdverCse?  

To  What  to  

AdverCse?  

Whom  to  AdverCse  for/to?  

Page 16: 4Q-Canvas: 4 Questions for Discovering and Solving Customer Problems Everywhere

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  h9p://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hFp://businessmodels.ning.com  &  hFp://twiFer.com/RodKuhnKing  

4Q-­‐Branding  Canvas  5  QuesCons  for  FacilitaCng  Branding  

 Rapidly  Visualize  and  Prototype  a  Business  Model  Scene  (Story/System)  

What  to  Brand?  

How  to  Brand?  

Why  Brand?  

To  What  to  Brand?  

Whom  to  Brand  for?  

Page 17: 4Q-Canvas: 4 Questions for Discovering and Solving Customer Problems Everywhere

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  h9p://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hFp://businessmodels.ning.com  &  hFp://twiFer.com/RodKuhnKing  

4Q-­‐Canvas:  Blank  QuesCons  for  Discovering  and  Solving  Problems  Everywhere  

 Rapidly  Visualize  and  Prototype  a  Business  Model  Scene  (Story/System)  

Page 18: 4Q-Canvas: 4 Questions for Discovering and Solving Customer Problems Everywhere

4Q-­‐Iceberg:  Blank  QuesCons  for  Discovering  and  Solving  Problems  Everywhere  

 Rapidly  Visualize  and  Prototype  a  Business  Model  Scene  (Story/System)  

HOW?  

WHY?  

WHO?  

WHAT?  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  h9p://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hFp://businessmodels.ning.com  &  hFp://twiFer.com/RodKuhnKing  

Page 19: 4Q-Canvas: 4 Questions for Discovering and Solving Customer Problems Everywhere

4Q-­‐Iceberg:  Blank  QuesCons  for  Discovering  and  Solving  Problems  Everywhere  

 Rapidly  Visualize  and  Prototype  a  Business  Model  Scene  (Story/System)  

HOW?  

WHY?  

WHO?  

WHAT?  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  h9p://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hFp://businessmodels.ning.com  &  hFp://twiFer.com/RodKuhnKing  

Strategy  

Vision  

Customer  

Product  

Page 20: 4Q-Canvas: 4 Questions for Discovering and Solving Customer Problems Everywhere

JOB  TO  GET  DONE  (Task)  

 

……………………..  

What?  

How?   Who?  

Why?  

Where?  

When?  

6Q-­‐Star:  Blank  QuesCons  for  Discovering  and  Solving  Problems  Everywhere  

 Rapidly  Visualize  and  Prototype  a  Business  Model  Scene  (Story/System)  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  h9p://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hFp://businessmodels.ning.com  &  hFp://twiFer.com/RodKuhnKing  

Page 21: 4Q-Canvas: 4 Questions for Discovering and Solving Customer Problems Everywhere

Why?  

Who?  

What?  

How?  

Where?  

When?  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  h9p://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hFp://businessmodels.ning.com  &  hFp://twiFer.com/RodKuhnKing  

6Q-­‐Chain:  Blank  QuesCons  for  Discovering  and  Solving  Problems  Everywhere  

 Rapidly  Visualize  and  Prototype  a  Business  Model  Scene  (Story/System)