5 Easy Steps of Contingency Planning

Can your business survive a shark attack?

WORST CASESCENARIOS Can this thinking keep your

business healthy?

PARANOIA, HYPOCHONDRIA & FEAR

5 Reasons It’s Important.

What Keeps You Up at Night?

Your Survival Guide

2Karen Dworaczyk @INSIGHTOVATION

C o n t i n g e n c y P l a n n i n g

1. There are no guarantees; growth has its risks.

2. You are not in control; you just think you are.

3. You are not alone; they are out to get you.

4. People make mistakes; all the time & more than they admit.

5. Everything will change; faster & faster.

5 Reasons It’s Important.

Ultimately, it is a matter of survival.3Karen Dworaczyk @INSIGHTOVATION


What Keeps You Up at Night?


customers

competitors

economy

commoditiescash flow

sustainable growth

capital

suppliers

talent acquisition & retention

debt

commitmentscontracts

?

?

?? ?

?? ?

?

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Your Survival Guide

Identify Prioritize Plan Execute Review


5 Easy Steps


1. Customer or channels that if lost would send the company into a free fall.2. Competitors that are your biggest predators.3. Business segments that are on the verge of extinction.4. Disruptive innovation or technologies that make you obsolete . 5. Raw material costs that blow up your value equation.6. Suppliers that are not easily replaced.7. Unique components sole sourced or made only for your business.8. Natural disasters for which to be prepared.9. Key personnel that are mission critical.10. Business systems that are mission critical.11. Catastrophic product failure or recalls.12. Problematic regulatory, health, safety, legal, environmental, social, union issues.13. Financial difficulties such as cash flow, debt, interest and capital requirements.


Identify13 Areas of Vulnerability

TOOLS: ANNUAL AUDIT

LISTYou cancontrol

You can’tcontrol

Most SevereMore Likely

Less SevereLess Likely


1

2

3

4

5

1

2

3

4

5

TOOLS: PRIORITIZE

Execution Plan

Karen Dworaczyk @INSIGHTOVATION 8

Vulnerability

Risk

1

2

3Now

If orWhen

Annual Review

Ris

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Str

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TOOLS: PLAN & EXECUTE

THINKTHROUGH IT

HOW TO AVO I D

HOW T O C O M M U N I C A T E

WHO D O E S W H A T4

Execution Plan


CATASTOPHIC

FIRE NowIf or

When

Annual Review

Ris

k M

itig

ati

on

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TOOLS: EXAMPLE RISK STATEMENT

THINKTHROUGH IT

HOW TO AVO I D

HOW T O C O M M U N I C A T E

SECURE: temp. locationCOMMUNICATE to:

customersemployees

suppliersstakeholders

30% of all businesses that have a major fire go out of business within a year.

70% fail within five years. (Home Office Computing Magazine)

PROTECTIONEQUIPMENT

DATA BACKUP

FIRESAFE

p a r t o fSTRATEGICPLANNINGp r o c e s s

INSURANCE COVERAGE


TOOLS: THE COMMUNICATION PLAN

1. Have a Defined Crisis Communication Team & Process2. Define the Designated Spokesperson (No one else speaks publicly)3. Be Consistent with your Brand & Positioning4. Have Clear Media Policies & Procedures5. Use Traditional Communication Methods as well as Web & Social Media6. Issue Prepared Statements7. Prepare for Media Interviews, Create Speaker Presentations & Scripts8. Practice Tough Questions9. Have a Sample News Release with Prewritten Components10. Create Collateral Materials in Advance, SLT Pictures, Bios, “About Us”11. Identify Key Stakeholders & Audiences12. Create and Document a Contact Log13. Track Digital Engagements (positive and negative)

13 Considerations


INSIGHTOVATIONTM

[ a marketing transformation company ]

200 E BROOK RD

PITTSFORD, NY 14534

(585)[email protected]

TOOLS: WE CAN HELP YOU PLAN

Have the right stuff for those

times when everything goes wrong.

Imperiled businesses can execute immediate

hands-on strategies for survival.

Plan how

to survive sudden

turns for the worse.


DON’T WAIT u n t i l t h e SHARKSa r e Circling,